 | News about digital retail commerce |  |
 | New Retail 2.0 eBook: Private Sales Innovations
Are competitors employing retail concepts like Private Sales, to improve customer loyalty and generate rapid revenue growth? Learn how you can transform your business for today's multi-channel buyers with a FREE eBook, "Retail 2.0: Private Sales." Don't hesitate. Innovate. Download Your eBook Now | - Entrepreneurs see new opportunity in online grocery services
As players including Amazon and Sears make moves into the online grocery-delivery business, some entrepreneurs say they're starting to see success on a smaller scale with their own delivery endeavors. Lisa Hildreth started her business last year, and says she has signed about 60 customers -- Hildreth keeps overhead low by shopping only when she has an order in hand. Pittsburgh Post-Gazette (4/23)       - Retailers fight back as online counterfeits grow
Retailers are finding new growth with online sales, but the Internet's rapid rise and the ability it affords to operate relatively anonymously have also made the Web a lucrative marketplace for sellers of counterfeit goods, which can damage brand reputations, eat into sales and support a number of other illegal activities. Some retailers and brands are fighting back by prosecuting third parties such as Internet service providers and website developers that do work for counterfeiters. Women's Wear Daily (subscription required) (4/25)  - How to manage automated rules to make the most of Google AdWords
Online advertising bid management has come a long way in the past half decade, and marketers and online merchants have several ways to use Google AdWords to maximize exposure during peak times, whether the rise in keyword searches is due to breaking news on a particular topic or tied to days and times when your target customers are most likely to be online and searching. This primer offers several steps for using Google AdWords to your advantage. Search Engine Land (4/22)  | Evaluate your Energy company's top ten, potential risks and loss management strategies with the Zurich Virtual Consultant tool. Sign up to get FREE access today! |
 | Hot Topics |  | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | |
| Interactive Advertising | | | | - Short shelf life for social media ads
Marketing posts on Facebook's News Feed wear out their welcome in about an hour and 20 minutes, according to a study by analytics firm Visibli. But on Twitter, things happen even faster, with 95% of retweets happening in the just the first hour. So the key to staying fresh on social networks is nearly constant posting. Advertising Age (tiered subscription model) (4/22) | Shop.org Spotlight | | | | - Saks, REI and 1-800-Flowers.com execs attending Online Merchandising Workshop
Executives from several dozen prominent retail companies have already signed up to attend Shop.org's Online Merchandising Workshop July 11-13 in San Diego. See which companies have already registered for the event, which features keynotes from the co-founder of eBags and the former CMO of Walmart.com. Reserve your spot at the conference before the event reaches maximum capacity, and save $300 off the onsite price by registering before May 6. Learn more. - Toys R Us, UncommonGoods and ShopAtHome.com are hiring
Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include a search marketing manager at Toys R Us, a business development manager at UncommonGoods, and an online marketing manager at ShopAtHome.com. Shop.org member companies are invited to post jobs for free. Visit the jobs board.
| SmartQuote | | | |  | People who cannot recognize a palpable absurdity are very much in the way of civilization."
--Agnes Repplier,
American essayist  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Friday, April 22, 2011
- Thursday, April 21, 2011
- Wednesday, April 20, 2011
- Tuesday, April 19, 2011
- Monday, April 18, 2011
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
Amazon customers who purchase Android-powered Verizon phones will receive $25 in Appstore credits this week, and the company expects to offer similar promotions in the future as it works to drive traffic to the online applications store it launched last month. 
Amazon has launched a Kindle e-book store in Germany, 12 years after it first began selling print books to the country's consumers. The venture boasts a library of about 650,000 digital titles, including 25,000 in German. 
More than three quarters of retailers use fan pages on Facebook, compared with 66% last year. Source: 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.