  | April 28, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- PepsiCo gets social with a vending machine
PepsiCo is introducing a "social" vending machine that lets users buy beverages for friends by delivering a code that can be redeemed at any such machine. "Social Vending extends our consumers' social networks beyond the confines of their own devices and transforms a static, transaction-oriented experience into something fun and exciting," said a PepsiCo official. Reuters (4/27), Drug Store News (4/27)        - Starbucks CEO talks coffee prices, South Korea growth
Starbucks CEO Howard Schultz said the company will add 350 South Korea outlets within five years to double its presence there. He also said the current high coffee prices are "not sustainable," but Starbucks would be cautious about raising prices and would "perhaps look at other alternatives within the business." Reuters (4/28)  | "Re-Using" Plant Systems Enhances Food Safety
Production management systems make operations transparent - so you can address quality and food safety risks while they're still recoverable. Learn how industry leaders re-define the role of factory systems - so ensuring and proving food safety are a natural part of their production operations. | - NPD report predicts Canadian food trends
A report from NPD Group says eating trends in Canada during the next 10 years likely will differ by generation, with baby boomers seeking more convenience food and those who are 18 and younger skipping more meals. "Understanding the forecast, along with the consumer groups who drive the forecast, will enable food and beverage companies to develop long-range plans," said an NPD analyst. FoodNavigator (4/27)  | Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a FREE whitepaper. |
 | Advertising & Marketing |  | | | - Report looks at how to reach the healthy and active
Williams-Helde Marketing Communications has released a report called "Understanding the Active Healthy Lifestyle," which says people in this category tend to be affluent and older, but also not particularly interested in advertising. They tend to be heavy Internet users and often "blind to advertising messaging because they rely so heavily on their own information to make product decisions," says the report. MediaPost Communications/Marketing Daily (4/27) - Marketers can't afford to ignore men, study finds
Conventional wisdom holds that women make the vast majority of household buying decisions, but a study from Jacobs Media suggests that marketers who ignore men do so at their own peril. Long-established stereotypes "aren't relevant today," says Paul Jacobs, who points out that 30% of men are single and that 60% play a major role in buying decisions for big-ticket items. MediaPost Communications/Marketing Daily (4/25)   | Retail Spotlight | | | | - Meijer adds in-store pickup for online shoppers
Meijer launched Order-to-Store, which allows users to buy from thousands of items online, then pick them up at a physical store. Products including groceries, kitchen appliances, sporting goods and furniture are shipped for free to the store, typically within three days, and online coupons can be used. InternetRetailer.com (4/27)
| Health & Wellness | | | | - Merrigan: Childhood nutrition is a top issue for USDA
Childhood nutrition is a top issue for the USDA and "there's a lot of work to do," Deputy Secretary of Agriculture Kathleen Merrigan said at The Atlantic's Food Summit. Merrigan said budget restraints require the USDA to look for low-cost solutions to health problems, such as expanding the HealthierUS School Challenge program and working to increase farmers markets. TheAtlantic.com (4/26) - 4 ideas from The Atlantic's Food Summit: Ensuring a safe, secure and sufficient food supply would have an impact on everything from children's health to global political unrest, said chefs and policymakers gathered at The Atlantic's Food Summit in Washington, D.C. Here are some of the quotes from the day. SmartBrief/SmartBlog on Restaurants (4/28)
| GMA News | | | |
| Government & Food Safety | | | | - Feds to ask food companies to limit advertising to children
Several federal agencies are expected to reveal a proposal today that would ask food companies to voluntarily limit advertising and marketing efforts aimed at children to products low in salt, fat and sugar. The guidelines will set strict parameters for what constitutes a "healthy" product. GMA's Scott Faber says that food makers have already taken steps to make products healthier. "While the outside of the box hasn't changed, what's in the inside the box has changed dramatically," he says. The Seattle Times/The Associated Press (4/27)
| SmartQuote | | | |  | If you can give your son or daughter only one gift, let it be enthusiasm."
--Bruce Barton,
American author, advertising executive and politician  |
| | This SmartBrief was created for cpgbrokers@gmail.com
| | | Read more at SmartBrief.com | | A powerful website for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Wednesday, April 27, 2011
- Tuesday, April 26, 2011
- Monday, April 25, 2011
- Friday, April 22, 2011
- Thursday, April 21, 2011
| | | Lead Editor: Rebecca Pollack Scherr
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.