  | April 27, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
 | Top-line growth is the number one objective for manufacturers and distributors of consumer goods. Learn how to improve your sales and merchandiser management processes with this educational white paper that shows how a leading CPG company optimizes their operations. Download the white paper now. | - Fair Trade USA reports expansion for 2010
According to Fair Trade USA, existing categories, including coffee and cocoa, grew in 2010, while products including apparel, vodka and green peppers were introduced. "As consumer demand for ethically produced goods increases, we're able to chip away at the cycle of poverty that grips farming communities around the world," said President and CEO Paul Rice. Drug Store News (4/26)         | Learn about the top insurance risks manufacturers face today with Zurich's Virtual Consulting tool. Sign up for FREE access today! |
 | Advertising & Marketing |  | | | - P&G prepares big push for Tide in new pod form
Procter & Gamble predicts liquid-filled laundry tablets could account for 30% of the U.S. laundry detergent market as it prepares to launch Tide Pods, an entirely new form for the product. P&G will make the product available in a few venues in July to create buzz as it introduces a projected $150 million ad campaign. Saatchi & Saatchi will handle creative, Digitas has digital chores and Starcom Mediavest has the buying and planning account for the launch. Advertising Age (tiered subscription model) (4/26) - Pepto-Bismol in the digital pink
The old upset-stomach standby Pepto-Bismol is scoring well with new media. The brand has shifted its ad spending from a heavy reliance on TV to a big digital presence and has seen a payoff. Consumer engagement with games and ads on Facebook and YouTube during major snack-consuming events such as the NCAA Final Four have been the key. ClickZ (4/26)  | Financial Control.
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| Health & Wellness | | | | - CDC finds low availability of healthy foods in most states
The CDC reported that 32 states and the District of Columbia failed to exceed the national average on an index that measures the number of retailers that typically sell healthy foods. "This report underscores the need to make healthier choices easier for kids and more accessible and affordable for parents," said CDC Director Dr. Thomas Frieden. United Press International (4/26) - Olive oil appears to block pain and inflammation
Olive oil is known to help prevent arthritis, heart disease and high cholesterol. Research also indicates that antioxidant oleocanthal, found only in extra-virgin olive oil, acts much like ibuprofen in inhibiting enzyme cyclooxygenase, which causes pain and inflammation. The Huffington Post (4/26)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | | |  | |  |
| GMA News | | | |
| Government & Food Safety | | | | - Bottled water debate flows on as sales rebound
When sales of bottled water fell in 2008 and 2009, some blamed the economy while others said public opinion had turned against bottled water. Sales are now picking up again, but the debate continues, with bottled water opponents saying it is expensive and bad for the environment, while proponents describe it as a convenient and healthful beverage choice. The Seattle Times (4/25)
| SmartQuote | | | |  | Economic systems are not value-free columns of numbers based on rules of reason, but ways of expressing what varying societies believe is important."
--Gloria Steinem,
American journalist and women's rights advocate  |
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