 | News about digital retail commerce |  |
 | 7 Ways to Leverage Social Commerce on Your Site
Social commerce has a lot of buzz, but many retailers are still seeking proven success strategies that lead to ROI. Learn how leveraging tools such as social identity can improve checkout rates and increase sales. Download Now! | - 9 tips for boosting online conversion rates
Outspoken Media's chief branding officer, Lisa Barone, turned a sick-day online shopping excursion into a column as she quickly noticed nine things online merchants could be doing better, starting with adding a "check out now" button shoppers can click as soon as they add an item to their cart. Her tips also include several ways to speed the process, including not stopping to ask whether customers want to open an account on the site and pre-populating fields with known customer information. The Business Insider (8/1)      - Why Brahmin Handbags won't ever give up catalogs completely
 Brahmin Handbags has been building a significant online retail presence, but the company doesn't plan to ever give up print catalogs completely, says Amy Sullivan, director of e-commerce. "We do have a customer segment that still likes to receive a catalog at home, view it, use it for a couple of months, and then go to our site or call our call center. As long as we have that segment, we won't abandon it." DMNews (8/1)  | Don’t miss DMA2011— The Global Event for Real-Time Marketers. You’ll hear thousands of practitioners and experts discuss solutions and best practices to achieve optimal channel mix and integration that lead to measurable results and increase real-time customer engagement. Save an extra $300 when you register now with Keycode SMB3. |
  | Utilize the Zurich Enterprise Risk Management Healthcheck assessment tool to get a better understanding of your current ERM strategy with recommendations for improvement. Sign up for FREE access today! |
 - Amazon's MyHabit goes mobile with iPhone app
Amazon launched an Apple iPhone application for MyHabit, the retailer's members-only flash-sale website. The app lets users view detailed product information, watch videos and make purchases. Other apps recently launched by Amazon include Price Check and Window Shop. TechCrunch (8/1)  | Are your Facebook posts being seen? Not getting the results you want?
Our Facebook usage data report can help you design and deliver the right content to the right audience at the right time. Eliminate the guesswork and learn when your customers are visiting Facebook and when they'll be the most receptive to your message. Download our Data Report now. |
| Shop.org Spotlight |  |  | | - Who's on the ballot? Nominees for Shop.org Board of Directors announced
While voting won't begin until August 15, the nominees for Shop.org's 2011-2012 Board of Directors have been announced. Executives from Tory Burch, Nordstrom, Vintage Tub & Bath, Ice.com, lululemon, jcpenney.com, PETCO, Cole Haan, Travelocity, and Crate and Barrel will vie for five open retail seats while representatives from Monetate, Deloitte, Intent Media, Google, Javelin, ifeelgoods.com, ChannelAdvisor and FitForCommerce will battle for four open non-retail seats. See who's on the ballot. - Website need a facelift? Free consultations for Annual Summit attendees
The "Doctor Is In" website critiques are back. Registered attendees of Shop.org's Annual Summit, Sept. 12 to 14 in Boston, can make one-on-one appointments with multichannel, site design, merchandising, and customer experience industry experts to evaluate their website -- for free. Appointments are on a first-come, first-served basis. Learn more.
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Three-quarters of adult online consumers participate in some form of social media. Source: 
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