| August 3, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Beech-Nut taps Mott's for co-branded baby food
Beech-Nut, which recently announced partnerships with Green Giant and Chiquita, is introducing co-branded baby-food purees made with Mott's applesauce. "It is our goal at Beech-Nut to continue to create nutritious meals with natural ingredients -- including wholesome branded ingredients such as Mott's applesauce, Chiquita bananas and Green Giant vegetables -- that moms know and trust," said the chief marketing officer for Beech-Nut's parent, Hero North America. Drug Store News (8/2)        | [Free Report]: How digital and social marketing drive sales and innovation for CPG brands. Download the report to learn how to enhance cross-channel marketing, build shopper trust, and power innovation. Real social marketing success stories, metrics, and tips from top CPG brands. Get the report now. | - Study: Store brands can trim grocery bills by almost 36%
A study from the Private Label Manufacturers Association found that consumers can reduce their grocery bills by nearly 36% if they buy private-label products instead of national brands. The study tracked 30 summertime items for six weeks, including hot dogs, barbecue sauce, charcoal lighter and paper plates. Progressive Grocer (8/2)  | Advertising & Marketing |  |  | | - Study: Children are not seeing as many ads for less healthful foods
 Data from Nielsen Media Research showed a 38% and 28% reduction in exposure to advertisements for less healthful foods among children ages 2 to 5 and those ages 6 to 11, respectively, in the 2003 to 2009 period. However, 86% of foods and beverages advertised to children in 2009 were high in saturated fats, sugar or sodium, researchers noted in the Archives of Pediatrics & Adolescent Medicine. The National Restaurant Association's director of nutrition and healthy living said the study "did not address the nutritional content of the advertisements and failed to establish whether the ads met the nutritional standards set by the authors." The Wall Street Journal (tiered subscription model)/Health Blog (8/2)  | The Business Gold Rewards Card® from American Express OPEN
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  - Location data can help retailers speak to their ideal customers
 Instead of marketing to a general audience, some of which might not be receptive to their products, retail businesses can use location data to tailor their pitches to a specific customer segment. Businesses "can look at a market now and understand who is living there, and understand now based on the data ... how to target them," said Amy Wilde of MarketStar. Location data can also be a valuable tool for marketers deciding which retailers are best suited to carry their products. SmartBrief/SmartBlog on Leadership (8/3) 
| Health & Wellness | | | | - Nutrition education appears beneficial for middle-school girls
Middle-school students who learned about nutrition and exercise through a program called Planet Health were less likely to become obese or develop an eating disorder, resulting in saved medical costs of $14,000 for 254 girls, an analysis found. The program, developed by the Harvard University School of Public Health, promotes healthy food and physical activity. However, the program did not produce changes in boys. The Boston Globe (free registration) (8/2) | GMA News | | | |
| Government & Food Safety | | | | - USDA to allow more organic sugar imports
The U.S. Department of Agriculture has set sugar tariff rate quotas for 2011-2012, and is allowing more raw organic sugar to be imported. "This increase is needed to accommodate a rapidly growing processed organic foods sector," the department said in a statement. FoodNavigator (8/2)
| SmartQuote | | | |  | I've made an odd discovery. Every time I talk to a savant I feel quite sure that happiness is no longer a possibility. Yet when I talk with my gardener, I'm convinced of the opposite."
--Bertrand Russell,
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