 | News about digital retail commerce |  |
- STORES Hot 100 Retailers list includes Amazon, Netflix
NRF's STORES magazine has released its list of Hot 100 Retailers, which includes Ascena Retail Group, Amazon and Tesco's Fresh & Easy in its top three slots. "Innovation is paying dividends to retailers, even in this economy," said Susan Reda, editor at STORES Media. "Many of today's shoppers are making purchasing decisions not only on price, but also based on how connected they feel to brands." STORES magazine (8/2011)       | Drive sales by adding mobile to your retail communications and marketing campaigns using SMS. Common Short Code (CSC) based text messaging campaigns deliver great results. Download this whitepaper to see how SMS is helping retailers disseminate calls-to-action quickly and to a wider base of population, driving traffic and increasing revenue. | - Indian firm will help Wal-Mart make shopping more social
India's @WalMartLabs is working with Wal-Mart Stores to leverage social media information to improve the shopping experience. "We are not in a position yet to talk about exactly what product we will be launching or the time frame," @WalMartLabs co-founder Venky Harinarayan said. "But what I can tell say is that we are definitely close to launching some stuff." Financial Chronicle (India) (7/31) - Aeropostale targets teens with mobile-phone apps
Aeropostale has launched an Android app and will unveil an iPhone app in the next few weeks. "We have over 5 million Facebook fans that are engaged and active with our brand on a daily basis," said Scott Birnbaum, senior vice president of marketing and e-commerce at Aeropostale. MobileCommerceDaily.com (8/1)  | Don’t miss DMA2011— The Global Event for Real-Time Marketers. You’ll hear thousands of practitioners and experts discuss solutions and best practices to achieve optimal channel mix and integration that lead to measurable results and increase real-time customer engagement. Save an extra $300 when you register now with Keycode SMB3. |
 | New Media & Technology |  |  | | - Foursquare, Groupon partnership goes live
Foursquare users are now seeing Groupon's daily deals in their Explore tab and on Foursquare.com, making the group-buying giant Foursquare's sixth daily-deals partner. The revenue-sharing deal should help secure Foursquare's position as a serious daily-deals platform while helping Groupon reach out to consumers who haven't signed up for its marketing e-mails, writes Jennifer Van Grove. Mashable (7/29)  | The Business Platinum Card® from American Express OPEN
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  | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Coca-Cola creates buzz for Spotify
As part of the U.S. launch for Spotify, a streaming-music service in London, Coca-Cola is using Facebook and Twitter to promote their partnership. Coca-Cola distributed early-access invite codes via its websites and might create custom playlists from artists affiliated with the brand, which could be promoted online. Chevrolet and Motorola also are partners. ClickZ (7/28) - Funny social media marketing is a serious business
Humor can help marketers create memorable and buzzworthy social media campaigns, but there are real risks involved, Jason Miller writes. Brands need to ensure that their attempts at humor don't inadvertently alienate their core audience. "Some people might not appreciate your company's brand of humor. Business owners need to observe their target audience to make sure humor fits," Miller writes. SocialMediaExaminer.com (7/28) | Shop.org Spotlight | | | | - Amazon.com, Netflix, Overstock.com among fastest-growing retailers
Market segmentation, innovative thinking and unique business models have solidified three pure-plays' spots on the 2011 STORES Hot 100 Retailers list. Amazon.com ranked second on the annual list, with Netflix coming in at number eight, and Overstock.com rounding out the top 10. According to the list, published in the August issue of STORES Magazine, the fastest-growing retailers in the country are thinking outside the box -- and seeing big rewards. Read more. - Shop.org SmartStat: Aug. 1, 2011
 Online back-to-school shoppers are preparing to spend a combined average of $846.54 to get their children ready for the new school year, or 40% more than all shoppers. Source: NRF survey conducted by BIGresearch. - Take a "first look" at innovative digital strategies at this year's BIG Show
Shop.org will be hosting a two-day track at NRF's Annual Convention this year focused on all things digital. The track, dubbed "First Look," will include sessions on retail investment in tablet commerce, the future shopper (is offline the new online?), and neuro-marketing. In a recent blog post, Shop.org Interim Executive Director Joan Broughton shares the details on the brand new track. NRF's Annual Convention will be held January 15-18 in New York City. Learn more.
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