 | News about digital retail commerce |  |
- Yoox partners with FedEx for custom delivery service
 Yoox Group, parent of luxury fashion website TheCorner.com.cn, has partnered with FedEx to create a service available for shoppers in China, who can now request that FedEx delivery people bringing upscale designs wait while the styles are inspected, tried on and either accepted or sent back. "China's luxury buyers started decades later than the rest of the world, but in many ways, they are not only catching up but are surpassing the others," said Yoox founder and CEO Federico Marchetti. The Wall Street Journal (tiered subscription model) (8/4)       | 5 Reasons to Monitor Competitors’ Pricing
Regular and accurate pricing, promotion, and assortment monitoring helps you know your competition and stay ahead of them when in the planning stage, ensures you are meeting your seasonal goals, and provides you with the information you need to... Learn More | | Online Retail Trends |  |  | | - Increasing online sales starts with the "who"
Online retailers spend almost $6 billion a year to market their wares to consumers, but too many still take a blanket approach that doesn't take into account the distinct differences between groups of shoppers, writes SteelHouse CEO Mark Douglas. A movement called "behavioral commerce," which is based on analysis of shopping personalities and behaviors, promises to help merchants boost sales by targeting pitches to specific audiences. Adotas (8/3)  | The Business Gold Rewards Card® from American Express OPEN
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  - Is augmented reality right for your brand?
Augmented-reality tools that give online shoppers a chance to try on or test a merchant's products are getting better and more effective all the time, but that doesn't mean they're right for every brand, writes Star Group digital creative director Steve Olenski. His list of factors to consider before diving in includes knowing your customers well enough to determine whether they'll warm to new tech bells and whistles. iMedia Connection (8/4) - EBay launches app for Instant Sale gadget program
 EBay has rolled out a mobile application as part of the Instant Sale program launched in October that lets users sell older consumer electronics devices to the online retailer. The new app provides a price quote after users enter a description of the gadget, and sends a pre-addressed shipping label if the user agrees to the price. TechCrunch (8/3)  | Don’t miss DMA2011— The Global Event for Real-Time Marketers. You’ll hear thousands of practitioners and experts discuss solutions and best practices to achieve optimal channel mix and integration that lead to measurable results and increase real-time customer engagement. Save an extra $300 when you register now with Keycode SMB3. |
 - Sears launches social promotions aimed at Hispanic consumers
Sears has launched a new Twitter feed and Facebook page aimed at connecting with Hispanic consumers. On Facebook, the retailer has partnered with appliance maker Whirlpool to offer new fans a chance to win a washer and dryer, and a promotion planned for next month will include new kitchen appliances for the fan whose comfort-food recipes win the most online votes. InternetRetailer.com (8/3) - Singaporean publisher launches online bookstore for Asia
Singapore's Times Publishing Group launched NoQ Store, an online bookstore that aims to become the Amazon of Asia. The website stocks only print books but might add e-books if issues of international publishing rights are resolved and more content becomes available, an executive said. ZDNet (Asia) (8/3)  | 3 Proven Rich-Media Strategies for Your 2011 Campaigns
Today's hyperconnected consumers expect rich, engaging experiences wherever they interact with your product or service. In this report you will learn how to use rich media to:
• Engage mobile audiences
• Create flawless website experiences
• Improve online ad performance |
| Interactive Advertising | | | | - Brands tout social sites in online ads
As brands seek to enhance their social media standing with consumers, they increasingly are turning to online ads that plug their presence on Twitter and Facebook. The menu-tabbed ads are designed to give fans quick and easy access to the marketer's Twitter feed or Facebook wall, and can even direct the viewer to videos on YouTube, without the consumer ever having to click away from the ad. The New York Times (tiered subscription model) (8/3) | Shop.org Spotlight | | | | - How to increase search volume and revenue with a small change in strategy
Shop.org's Online Retail Boot Camp will dive into website optimization strategies during a full day event held as a precursor to the Annual Summit this September in Boston. Attendees will participate in a hands-on and in-depth examination of on-site optimization approaches, key phrase management, and information architecture development. Learn more. - Ralph Lauren, Belk and Crate and Barrel are hiring
Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include an information architect at Ralph Lauren, a manager of digital content strategy at Belk, and a senior Web analyst at Crate and Barrel. Shop.org member companies are invited to post jobs for free. Visit the jobs board.
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More than half of retailers say they don't want to be late movers in the social phenomenon. Source: 
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