| August 2, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- How MillerCoors' CEO intends to shift the company into growth mode
Tom Long, who became CEO of MillerCoors in June, is moving away from cost-cutting and focusing instead on growth. "It is clear we have done quite well in capturing synergies, which was the promise of the joint venture initially, and that was stage one," he said. "Organic growth in craft and imports and light beer is our ambition because our future earnings power will come from that growth more than from cost savings." Los Angeles Times (8/2)       - Brand identities change with the times
Companies selling consumer products are among the other businesses, charities, trade associations and government agencies in Washington, D.C., that are tweaking their brands to stay relevant and attract positive attention. Honest Tea joins the ranks of Betty Crocker, Chef Boyardee and Uncle Ben's -- but the organic beverage company, decades after those branding legends, is focused on authenticity. The Washington Post/Capital Business (8/1) - Tofurky maker to expand in Oregon
Turtle Island Foods is planning a $10 million processing plant in Hood River, Ore., set to open next year. The maker of Tofurky has climbed to the second-biggest brand of refrigerated and frozen meat alternatives, and expects to increase sales by 25% this year. The Oregonian (Portland) (8/1)  | Trends |  |  | | - Food makers embrace probiotics beyond dairy products
Probiotics, defined as living microorganisms that confer health benefits, are being added to food and beverages to alleviate a range of health problems, including yeast infections, celiac disease symptoms and hypertension. Probiotics such as the BC30 strain from Ganeden Biotech can be used in muffins, chocolate, soups, ice cream and other products. Food Processing (7/29) - Report: Organic and natural sales are near $39 billion
According to a report from CompaniesAndMarkets.com, sales of organic and natural food and beverages grew 9% in 2010, to nearly $39 billion, while non-organic grocery growth was less than 2%. The research firm expects strong growth to continue this year, as major food and beverage companies invest in the categories through product launches, acquisitions and improved distribution. MediaPost Communications/Marketing Daily (8/1) - Quality of boxed wine swings higher
Wine that is sold in bags within boxes stays fresh after it is opened, providing an elegant solution for consumers who don't want to drink an entire bottle. However, boxed wine suffers from a poor reputation because the quality has been poor, a situation that is changing as more winemakers embrace the logic of the packaging. The New York Times (tiered subscription model) (8/1)  | The Business Gold Rewards Card® from American Express OPEN
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  | Corporate Social Responsibility | |  | | |  | - Cargill to build waste-to-energy system in Canada
Cargill plans to build a waste-to-energy system at its beef-processing plant in Alberta that could produce 1.4 megawatts of power from organic waste that would otherwise go to landfills. When it is complete, as much as 80% of the energy needed for the facility will come from organic sources. Environmental Leader (8/1)  | Learn How to Increase ROI with CRM in the Cloud
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 - Jell-O unveils a Twitter-powered billboard
Jell-O has unveiled a billboard in New York City that features a huge, distorted face that looks happy or sad depending on the number of positive or negative emoticons posted to Twitter. The billboard is a real-world version of Jell-O's Pudding Face website, and is paired with a campaign that distributes coupons for pudding in order to cheer up apparently downcast Twitter users. Adweek (7/29)  | Let Social Media Find Your Staff For You
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 | Retail Spotlight | | | |
| Health & Wellness | | | | - Alcohol's effects can vary widely
Blood-alcohol concentration will differ depending on the person and circumstances, with variables that include fatigue, gender, a person's weight and age, the type of alcohol consumed, and the amount of time spent drinking it. In all 50 states, it is illegal to drive with a blood-alcohol concentration of 0.08% or higher, and drinkers are often not able to tell if they are past that limit. The Wall Street Journal (tiered subscription model) (8/2) | GMA News | | | |
| Government & Food Safety | | | | - CDC: Ground turkey may have caused salmonella outbreak
The CDC said a strain of salmonella that killed one person and sickened 76 in 26 states may have been carried by ground turkey. The agency said three of the samples that tested positive for salmonella contamination have been associated with the same production facility, which it did not identify. The CDC said it is collaborating with the U.S. Department of Agriculture "to identify the specific contaminated product or products that are causing illnesses and will update the public on the progress of this investigation as information becomes available." Google/The Associated Press (8/1)
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