| August 4, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Kraft plans to divide into 2 companies
Kraft Foods announced it will divide into two publicly traded companies, one for global snacks, including brands such as Oreo and Cadbury chocolate, and one for North American grocery, with brands such as Jell-O, Kraft cheese and Maxwell House coffee. "We have built two strong, but distinct, portfolios," said CEO Irene Rosenfeld of the plan to spin off the grocery business in a tax-free transaction by the end of 2012. The Wall Street Journal (tiered subscription model) (8/4), Chicago Tribune/The Associated Press (8/4), Bloomberg (8/4), Reuters (8/4), The New York Times (tiered subscription model)/DealBook blog (8/4)       - GMA taps former Campbell executive for food safety post
George Dunaif, who was most recently vice president for global food safety at Campbell Soup, has been named GMA's vice president for food safety and technical services. "I look forward to working with the GMA staff and the experts at its member companies to improve food safety in the U.S. and around the globe," he said. Retailing Today (free registration) (8/3), Drug Store News (8/3)  | The Plum Card®
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  - Food makers step up to the plate with free meals
Companies including PepsiCo, ConAgra Foods and Subway are working with nonprofit and government organizations to provide summertime meals for children eligible for free or reduced-price lunch during the school year. PepsiCo, for example, delivered 400,000 meals in 2010 and expects to deliver more this year, with the help of as many as 700 volunteers from within the company. Chicago Tribune (8/4)  | Uncover the 4 steps of competitive intelligence gathering with social media. This e-book will map out practical ways to use social media and explain why strategic social media engagement and listening, about your own brand as well as the competition’s brand, will give you and your company the competitive edge. Download it now. |
 - 5 tips for supply-chain outsourcing
Walt Howell, president of global business development for CSC, offers advice for companies interested in outsourcing some of their supply-chain functions. His tips include creating incentives to encourage providers to meet customer needs, and creating a structure with clearly defined rules and boundaries. SupplyChainDigital.com (8/4)  - Marketers' menu ads serve up social media fare
As brands seek to enhance their social media standing with savvy consumers, they increasingly are turning to online ads that not only promote their offerings but tout their presence on Twitter and Facebook. The menu-tabbed ads are designed to give fans quick and easy access to the marketer's Twitter page or Facebook wall, and can even direct the viewer to videos on YouTube, without the consumer ever having to click away from the ad. The New York Times (tiered subscription model) (8/3) - Most companies don't measure social media ROI, survey says: In a global survey by the Just-Food media group, 54% of food and beverage executives said their company does not measure return on investment for social media, and another 18% didn't know if their company calculated social media ROI. The survey also found that 52% of food and beverage companies now have a strategy for social media. MediaPost Communications/Marketing Daily (8/3)
 | Retail Spotlight | | | |
| Health & Wellness | | | | - Report: Boomers to drive healthy-food category
A report from the NPD Group indicates the aging population in the U.S. will provide opportunities for food and beverage companies that offer healthful products. "With the population aging ... there's going to be money to be made selling health," said NPD's Joe Derochowski. Reuters (8/2) | GMA News | | | |
| Government & Food Safety | | | | - Cargill recalls ground turkey
Cargill is voluntarily recalling 36 million pounds of fresh and frozen ground turkey because of concern that it might be linked to 77 salmonella-related illnesses and one death. The company's Cargill Value Added Meats Retail is stopping production at a Springdale, Ark., facility until the source of the salmonella is determined and corrective action taken. The Wall Street Journal (tiered subscription model) (8/4)
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