 | News about digital retail commerce |  |
 | On Demand Webinar: How to Plan Now for Holiday Success
Register to view GSI Commerce’s webinar with guest speaker Sucharita Mulpuru of Forrester Research, Inc. In her presentation, Sucharita outlines research-based recommendations for what online retailers should be doing now for a successful holiday 2011. View webinar now >> | - Survey: Half of parents plan to buy school supplies online
Back-to-school season is sending more parents online to shop for supplies -- half plan to buy at least some of their pencils, notebooks and other annual necessities online, according to a survey. The lion's share of respondents said prices and discounts are their top priorities this year, and 70% of those who shop online say they do so to find the best deals. InternetRetailer.com (8/2)      - Canadians head online for back-to-school shopping: MasterCard and Visa conducted separate studies that found a large percentage of Canadians opting to shop online for back-to-school purchases rather than braving the crowds. The Visa survey found that 54% of Canadian shoppers will shop online to find less expensive products, while 38% hit the Internet because it's more convenient and faster. Toronto Sun (8/2)
 | Don’t miss DMA2011— The Global Event for Real-Time Marketers. You’ll hear thousands of practitioners and experts discuss solutions and best practices to achieve optimal channel mix and integration that lead to measurable results and increase real-time customer engagement. Save an extra $300 when you register now with Keycode SMB3. |
 | New Media & Technology |  |  | | - How iPads can give more control back to retailers
Merchants make a mistake when they think of iPads and other tablets as just another mobile device, said Siva Kumar, CEO of price-comparison site TheFind. Tablets' larger screens give consumers a greater ability to browse, much like they do on laptops and PCs, and they offer retailers the potential to focus the shopper's attention on products instead prices, Kumar said. CNBC/Consumer Nation blog (8/2)  | The Plum Card®
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  - Glamour adopts 2D mobile route to social-network links
Glamour is banking on 2D codes in its September issue to generate a bigger social presence, inviting readers to swipe the code and "like" the magazine on Facebook. The SpyderLynk-powered SnapTags on the edition's cover and inside pages require a free application from Apple iTunes or Android Market and also encourage links with Glamour advertisers. PaidContent.org (8/2)  | Privacy & Online Behavioral Advertising: What's Next?
Join a thought-provoking discussion with the FTC, Forbes.com, DAA, and TRUSTe focusing on how pieces of the privacy puzzle — self-regulation, browser features, Do Not Track, legislation and enforcement — fit together and their implications. A must-attend event for advertisers and compliance leads. Learn more |
| Interactive Advertising | | | | | Shop.org Spotlight | | | | - What's hot in retail (and at Shop.org)
July was a hot month at Shop.org as the 2011 Online Merchandising Workshop concluded in Coronado Bay (featuring executives from ModCloth, REI, eBags and GolfSmith) and digital retailers made their mark on STORES Magazine's Top 100 Retailers list. We've compiled a list of the most popular resources in retail last month -- take a peek. Read more.
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Over a third of consumers who have used a group buying website spent up to $100 total. Source: 
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