McKee Foods to bring back Drake's cakes

Hydrive gets new logo, new identity as "energy water" | Global Sustainability Summit highlights shifting consumer interests | Survey: Advances in technology spur food industry growth Created for cpgbrokers.input@blogger.com |  Web Version   August 16, 2013 News for the food, beverage and consumer packaged goods industry SIGN UP | FORWARD | ARCHIVE | ADVERTISE Company Watch Sponsored By McKee Foods to bring back Drake's cakes After being off market shelves for almost a year, McKee Foods Corp. has announced plans to bring back Drake's snack cakes. The company bought the brand and equipment from Hostess Brands and plans to roll out the first shipment in mid-September. FoodBusinessNews.net (free registration) (8/15) Share:      Hydrive gets new logo, new identity as "energy water" Texas-based beverage company Big Red is relaunching its recently-acquired Hydrive brand as an "energy water" with a non-carbonated formulation that includes caffeine and vitamins. Each flavor of the drink is associated with a particular nutritional benefit, such as "Extra Power" for its black cherry flavor. BevNet.com (8/14) Share:      Four Essential Things to Know about Food and Beverage Traceability For many manufacturers, traceability is a valiant goal. But, for food and beverage producers, it's a critical requirement. No one wants to put a single person at risk, let alone tens or hundreds. As a food or beverage manufacturer, part of your job is to help prevent outbreaks of food-borne illnesses. This free whitepaper discusses four key things you'll need to know. Download now. Trends Sponsored By Global Sustainability Summit highlights shifting consumer interests Underlying messages at the 2013 Global Sustainability Summit emphasize a shift in expectations from the average grocery shopper regarding food presentation and packaging. While one area of significant interest is sustainable packaging, other areas of note include a cultural interest in food imagery, a move away from traditional food and a shift toward "composing" or assembling meals, rather than outright cooking. SmartBrief/SmartBlog on Food & Beverage (8/15), Packaging World online (8/16) Share:      Survey: Advances in technology spur food industry growth In a survey conducted by KPMG LLP, food industry executives said technology will help the industry grow. "Growth comes, in part, from better knowing and understanding your consumers and being able to deliver on and exceed their expectations, which is greatly enabled by technology," GMA Senior Communications Director Ginny Smith said. FoodProductionDaily.com (France) (8/15) Share:      Best Buy® gift cards motivate people. Need to ignite your sales team? Need a winning customer bonus offer? Best Buy gift cards — or personalized e-gift cards — let them choose what they want most, either in store or online. No fees. No expiration dates. Just Happiness.™ corporategiftcards.bestbuy.com or corporategiftcards@bestbuy.com Advertising & Marketing Sponsored By Miller to take on Bud Light Platinum with boozy Fortune brand MillerCoors is answering Bud Light Platinum and its 6% alcohol by volume by launching its own boozier brand, Miller Fortune, which will have 6.9% ABV. Saatchi & Saatchi, New York will handle advertising for the brand, which is an attempt to meet "the expectation of spirits drinkers" and is aimed squarely at young men, while Platinum is "more female-oriented," said MillerCoors Vice President of Innovation David Kroll. Advertising Age (tiered subscription model) (8/15) Share:      Hispanic millennials are key to marketing strategy At the Hispanic Retail 350 Summit in Las Vegas on Wednesday, Marie Quintana, president of The Quintana Group, urged companies to consider Hispanic consumers when marketing to millennials. Hispanics make up about 20% of the overall millennial demographic. Jose Espinoza of shopper marketing agency Mercury Mambo said Hispanic millennials are focused on empowerment, cause marketing and technology. Convenience Store News (8/15) Share:      Reducing the costs and risks of data storage in the federal government IBM Tivoli Storage software can help federal organizations make the most of what they already own. Its flexible and scalable design securely protects data and ensures data availability throughout its useful life. Learn how IBM is helping government agencies customize solutions while allowing missions to be completed on time and under budget. Download the free solutions paper. Sponsored Content 12 Traits Of An Excellent Online Training Program Wally Adamchik CMC, CSP, MBA Share:  Employees Gone Wild: 8 Reasons You Need A Social Media Policy TODAY Anthonia Akitunde Share:  The Nationwide Scam Duping Business Owners Out Of Thousands Kelly Spors Share:  3 Common Communication Challenges (And How to Handle Them) Elizabeth Grace Saunders Share:  How to Backup Files: 5 Easy, Must-Have Tools Ritika Puri Share:  Retail Spotlight Harris Teeter promotes wine sale with Facebook vote Harris Teeter Supermarkets has held a Facebook poll to let customers vote on which wine brand goes on sale today for $6.97 per bottle. Only Facebook fans could vote, and the wine can be purchased only by members of the grocer's loyalty program. Supermarket News (free registration) (8/15) Share:      GMA News Collaborating for Growth shaping up to be a top networking event of 2013 The new FMI-GMA Collaborating for Growth conference will hone in on how retailers and manufacturers can better meet changing consumer demands through shared approaches to innovation, sales and sales promotion, in-store execution, marketing, supply chain management and much more. View the full program. You’ll be able to bring a colleague to one of the top networking events of the year and join companies such as Brookshire Grocery Company, The Clorox Company, CROSSMARK, Dean Foods Company, Energizer Holdings, Heineken Americas, The J.M. Smucker Company, Kellogg Company, The Kroger Co., Mondelēz International, Nestlé Nutrition, Post Foods, The Procter & Gamble Company and Safeway. View the full attendee list at Collaborating4Growth.com Share:      Position Title Company Name Location Sales Specialist -- Trade Association Membership Sales Grocery Manufacturers Association (GMA) Washington, DC Vice President, State Affairs and Grassroots Grocery Manufacturers Association (GMA) Washington, DC Click here to view more job listings.   SmartQuote Merely having an open mind is nothing; the object of opening the mind, as of opening the mouth, is to shut it again on something solid." -- G.K. Chesterton, British writer Share:      Learn more about GMA -> About GMA | Issues and Policy | Newsroom | Events | Research and Tools Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Lead Editor:  Patricia Smith Publisher, Food & Beverage:  Chris Warne   P: 646.462.4647 Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2013 SmartBrief, Inc.® Privacy policy |  Legal Information