Consumer Packaged Goods Broker News: Mondelez patent reveals new 3D flavor release technology

Hershey's strategy in China pays off | Wholly Guacamole launches dipping cups for guacamole lovers on the go | Smithfield shareholders to vote on acquisition deal next month

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August 20, 2013

News for the food, beverage and consumer packaged goods industry

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Hershey's strategy in China pays off
Chocolate giant Hershey is poised to see China as its second-largest market in the coming years, thanks to a winning strategy helmed by Jane Xu, the company's vice president and general manager for Greater China. Xu's approach incorporates deep research into the Chinese consumer, which prefers chocolate that is smoother and less sweet than that of the typical American's preference. Advertising Age (tiered subscription model) (8/18)

Mondelez patent reveals new 3D flavor release technology
A new patent application filed by Mondelez details a new flavor technology that involves a three-dimensional polymer structure for releasing flavor in chewing gum. The innovation is a polymer that quickly dissolves in the mouth to release flavor rather than relying on chewing to activate the flavor release. ConfectioneryNews.com (France) (8/19)

Wholly Guacamole launches dipping cups for guacamole lovers on the go
Top-selling refrigerated guacamole brand Wholly Guacamole is introducing a 100-calorie snack-size dipping cup designed for portability. The new size follows research from Wholly Guacamole showing that 16% of refrigerated dip consumers eat guacamole as a snack during the day. Packaging Digest (8/19)

Other News

Smithfield shareholders to vote on acquisition deal next month
The Virginian-Pilot (Norfolk) (8/20)
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Sweeteners and Your Customer: The New Conversation

For the past several years, some food and beverage companies have focused on sweetener type. However, independent research and real-life case studies tell a different story. "The New Conversation About Sweeteners" shows that consumers are more concerned about total added sugars. Download this new, free white paper at CornNaturally.com.

Trends

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Young moms consume energy drinks as much as young males, Nielsen says
Young, busy mothers are becoming a major consumer of energy drinks as important to the segment as young males, according to figures from Nielsen. Moms most often consume energy drinks in the afternoons before kids return home from school, the report showed. Makers of energy beverages have begun offering products designed for women, such as 5-hour Energy's pink-lemonade flavor, sales of which benefit the Avon Foundation Breast Cancer Crusade. Convenience Store News (8/16)

White Paper: Mobility's Role in the New World of Retail

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Corporate Social Responsibility

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Global Sustainability Summit: How to get the OK for a sustainability push
To get management's green light for an effort aimed at greater sustainability, company executives need to be able to make a clear, simple business case for the project, said Erin Billman, principal, and Julie Menter, manager, of Blu Skye Sustainability Consulting, at last week's Global Sustainability Summit in Seattle. The pitch to change a business practice toward sustainability must be "simple and pithy," said Billman. "If you can''t say it in one short sentence, refine it, [but at the same time], frame it as expansively as possible. Why is this something that needs to happen now?" SmartBrief/SmartBlog on Food & Beverage (8/16)

Explore Orlando's dining & entertainment districts
From culinary hotspots to electrifying entertainment, there's more to meetings in Orlando. With six distinct dining and entertainment districts, there's something for everyone. Find out how business events are just the beginning at OrlandoDistricts.com.

Advertising & Marketing

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Miller, Bud appeal to millennial tastes with stronger beers
The upcoming launch of Miller Fortune, a beer with 6.9% alcohol by volume, highlights the trend of brewers targeting younger drinkers who want stronger drinks but still pick lighter brews. Fortune hits a "sweet spot" with young men, particularly Latinos and African-Americans, said MillerCoors Vice President of Innovation David Kroll. An early ad concept from Saatchi & Saatchi New York, which cannot highlight the beer's ABV, features the tagline "Open Pandora's bottle." Advertising Age (tiered subscription model) (8/19)

How to Successfully Select an ERP System in 8 Simple Steps
If you're looking for your first ERP system or looking to upgrade from an existing system, the evaluation, selection, and implementation process is a long-term strategic decision for your organization. To help you through this process, here are eight simple steps for a successful ERP system selection. Download the free white paper now.

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Parent of United Supermarkets becomes The United Family
United Supermarkets' parent company has changed its name to The United Family to better represent the 97-year-old company's portfolio of brands. The company also recently unveiled a revamped logo for United Supermarkets. Supermarket News (free registration) (8/19), Progressive Grocer (8/19)

Get your most vital online asset - your business' domain name.
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GMA News

Collaborating for Growth shaping up to be a top networking event of 2013
The new FMI-GMA Collaborating for Growth conference will hone in on how retailers and manufacturers can better meet changing consumer demands through shared approaches to innovation, sales and sales promotion, in-store execution, marketing, supply chain management and much more. View the full program.

You’ll be able to bring a colleague to one of the top networking events of the year and join companies such as Brookshire Grocery Company, The Clorox Company, CROSSMARK, Dean Foods Company, Energizer Holdings, Heineken Americas, The J.M. Smucker Company, Kellogg Company, The Kroger Co., Mondelēz International, Nestlé Nutrition, Post Foods, The Procter & Gamble Company and Safeway.

View the full attendee list at Collaborating4Growth.com

Government & Food Safety

FDA rule on gluten-free eases concern for those with celiac disease
An FDA requirement for food labeled "gluten-free" to contain only trace amounts of gluten is expected to make it easier for people with celiac disease to wade through a growing sea of gluten-free products. The previous lack of a standard meant those with the allergy had to pore over labels to try to determine whether food was safe. Food manufacturers have one year to comply with the rule, which had been in the works since 1999. The Journal News (White Plains, N.Y.) (tiered subscription model) (8/18)