Friday, August 2, 2013

P&G's marketing spend is about one-third digital, CEO says

Weak sales drop 2Q revenues 1.1% for Kraft | Kellogg reports 9% profit gain but weak cereal sales | General Mills still sees potential for dry dinner line
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August 2, 2013
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Company WatchSponsored By
Weak sales drop 2Q revenues 1.1% for Kraft
Weak sales on salad dressings and cold cuts led to a 1.1% decline in revenues for Kraft in the second quarter. The company did, however, beat analysts' expectations after a change in its pension plans. Net income rose to $829 million in the second quarter, up from $603 million last year. "We expect to see profitable growth from a stronger base going forward and greater revenue growth in subsequent quarters as more new initiatives come to market," said CEO Tony Vernon. Chicago Tribune (tiered subscription model) (8/1), Reuters (8/1), CNBC/The Associated Press (8/1)
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Kellogg reports 9% profit gain but weak cereal sales
Kellogg has posted a 9% increase in net income for the second quarter compared with Q2 of 2012, propelled by the sale of breakfast sandwiches and its acquisition of Pringles chips. Lagging cereal sales, however, have forced the company to cut its revenue forecast for 2013. "The breakfast occasion is growing, but there are a lot more choices," CEO John Bryant said. "Within that, we need [cereal] to stand for something more clearly." USA Today/The Associated Press (8/1), FoodBusinessNews.net (free registration) (8/1)
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General Mills still sees potential for dry dinner line
General Mills will be putting more effort into sales of dry dinners like its traditional Helper line. General Mills Meal Division Senior VP Julianna L. Chugg said that while the market has been mixed for segment, it still has potential. "In part that is because demand for convenient meal offerings is growing. Today consumers devote less than 30 minutes to prepare and cook the evening meal so convenience is very important, right after taste, in deciding what to make for dinner," Chugg said. FoodBusinessNews.net (free registration) (8/1)
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TrendsSponsored By
CPG marketing differs for boomers and millennials
Baby boomers, or consumers born between 1946 and 1964, make up 50% of the market for consumer packaged goods, according to Nielsen. Marketing to boomers requires highlighting ingredients that the demographic knows and understands, such as protein or fiber, BrandHive Chief Marketing Officer Jeff Hilton says. Marketing for millennials, meanwhile, can be more fluid because they are more willing to try innovative ingredients, such as coconut water, Hilton says. Boomers are expected to account for 70% of disposable income during the next five years, Nielsen says. FoodNavigator (8/1)
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Report: Europeans prefer peach and lemon blends in soft drinks
European soft drinks featuring a mixture of peach, lemon and ginseng flavors were the most popular, according to research firm Canadean. Other popular flavor mixes include mulberry, peach and green tea and orange and kiwi. "In addition to attracting new customers, mixed flavors are more economical to produce than single variants," the company said. BeverageDaily.com (France) (8/1)
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Advertising & MarketingSponsored By
P&G's marketing spend is about one-third digital, CEO says
Procter & Gamble is directing as much as 35% of its marketing budget to digital media as the company tries to match customer presence online and on mobile devices, CEO A.G. Lafley said. Digital has been a faster way to reach customers and get their feedback, other executives added. P&G brands with a large digital concentration include Pampers, Secret and Old Spice. The Wall Street Journal (tiered subscription model) (8/1), Advertising Age (tiered subscription model) (8/1)
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Dove launches anti-irritation campaign with tennis star John McEnroe
To highlight its sponsorship of the New York City Marathon, Dove's Men+Care brand is publishing three Web videos where John McEnroe, a tennis star infamous for his outbursts, deals with running "irritations" such as chafing and fans making noise with cowbells. The ads from Davie Brown Entertainment only briefly mention the product, with the tag "Running has its irritations -- your deodorant shouldn't be one of them." The New York Times (tiered subscription model) (8/1)
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Retail SpotlightSponsored By
Kroger cuts prices and remodels Houston stores
Kroger shoppers in Houston will find lower prices on thousands of items as part of the grocer's "Refresh" campaign. The company also plans to spend $79 million to upgrade stores in the area. "We know that price is important to every customer and, at times, can be a deciding factor where to shop," said Bill Breetz, president for the Southwest. "With our Refresh initiative, we're making a multimillion-dollar investment to reduce prices across the store and re-engaging our employees to offer highly satisfied customer service." Supermarket News (free registration) (8/1), Progressive Grocer (8/1)
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Eliminating Paper Paychecks: Best Practices for Implementing a Successful, Compliant Electronic Payroll Distribution Program
Employers today recognize the value of electronic payroll distribution; however, while many embrace it, a poor implementation strategy can threaten the successful migration to electronic payroll. Learn how proper planning and adherence to compliance best practices can ensure program success. Download the free white paper now.

Health & Wellness
Study: Consumer choice not swayed by front-of-pack labels
Nutritional information on the front of food packaging does not affect how consumers choose products, according to researchers at Denmark's Aarhus University. Researchers call the survey of 1,000 German and Polish consumers "sobering." "The study indicates that the implementation of nutrition labels per se ... does not influence the healthfulness of consumers' choice when they choose according to their preference," researchers said. However, when asked to make healthful choices, consumers did rely on the labels. FoodNavigator (8/1)
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Featured Press Releases
 
Government & Food Safety
Farm bill in jeopardy as House proposes deeper food stamp cuts
Passage of a final farm bill may be in danger after House Republicans proposed a $40 billion cut in food stamps -- twice the amount they sought in the previously defeated bill. The House will vote on the new cuts before the House and Senate meet to work out differences in their two bills. Sen. Debbie Stabenow, D-Mich., chairwoman of the Senate Agriculture Committee, said the new cuts will make it hard to get the bill passed before agricultural programs expire on Sept. 30. The New York Times (tiered subscription model) (8/1), Reuters (8/1)
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Who's Hiring?
Position TitleCompany NameLocation
Sales Specialist -- Trade Association Membership SalesGrocery Manufacturers Association (GMA)Washington, DC
Vice President, State Affairs and GrassrootsGrocery Manufacturers Association (GMA)Washington, DC
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SmartQuote
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