Friday, August 23, 2013

Report: Consumers crave less-processed food, organic less important

Aloe Gloe racks up sales on strength of distribution model | Hain Celestial appoints former Elizabeth Arden financial officer to CFO post | A popularity of whole grains grows, shoppers demand more diversity
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August 23, 2013
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Aloe Gloe racks up sales on strength of distribution model
L.A. Libations has found success for its Aloe Gloe beverage in crossover channels such as the natural section of mainstream stores like Kroger and Target, co-founder Dino Sarti said. Awareness of aloe as an ingredient in larger markets such as New York and Los Angeles has helped boost sales, he said, and new Aloe Gloe flavors along with a strong distribution model will help fuel growth for the brand despite slower-than-expected adoption of aloe water in the health and wellness category. BevNet.com (8/21)
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Why Food & Beverage Manufacturers Should Avoid Generic ERP Systems
You might have all sorts of reasons for needing a new business system. But with so many options, how do you make the right choice? If you're trying to decide whether a generic ERP or an industry-specific solution will do, you're not alone. This white paper highlights four ways to better your production efficiency with a manufacturing execution system and some tips to help you decide. Download the free white paper now.

TrendsSponsored By
A popularity of whole grains grows, shoppers demand more diversity
Consumers are increasingly opting for whole grain products over their refined counterparts, and food companies can further capitalize on the category by offering options that intersect with current marketplace trends, such as dense texture and use of ancient grains. "There is strong demand for products that are rich with whole grains but lighter in color, less bitter in flavor and have softer texture as well as an emerging trend around specialty items that are more dense and textured," said Jeff Casper, R&D manager at Horizon Milling. FoodBusinessNews.net (free registration) (8/20)
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Report: Consumers crave less-processed food, organic less important
Consumers are less willing to pay for the organic label and instead are seeking out natural, less-processed foods at restaurants and grocery stores, according to The Hartman Group. "Organic is important, but it really comes down to ingredient lists more and more. Consumers really want fresher, less processed, more natural foods, and the more that ingredient list is clean, … the more enthusiasm consumers will have," said senior research analyst Amy Sousa. QSRMagazine.com (8/22)
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Eco-friendly parenting, reduced waste lead eco-conscious consumer trends
Half of consumers say they want CPG companies to make choosing eco-friendly products easier for them, according to a survey from EcoFocus Worldwide. For consumers, that means more information on whether it's better for the environment to buy a box or a can of soup, for example. EcoFocus Worldwide chief executive Linda Gilbert laid out three ways retailers and CPG companies can convert these desires to sustainable sales dollars including offering products that help consumers feel they are making a difference, products that help parents teach environmental responsibility in the home and products that help households reduce waste. SmartBrief/SmartBlog on Food & Beverage (8/20)
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Find out everything you need to know about health care reform.
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Mobile games are touted as a prime platform for marketers
Games are a good complement to social networks on mobile devices and a prime opportunity for marketers, industries executives say. With $12 billion in mobile gaming revenue projected for next year, "mobile gaming has become a big deal very quickly. It took the video games business 10 years or more to get to that kind of size," said Facebook games lead Simon Whitcombe. ClickZ (8/22)
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Retail SpotlightSponsored By
Grocers can use technology for improvement
Participants at The Packer's Midwest Produce Expo discussed ways that grocers can use trends in digital marketing, mobile technology and social media to increase sales, improve efficiency and connect with customers. Rapid changes to the supply chain, consumers' online produce buying and the potential impact of AmazonFresh also were discussed. The Packer (Lenexa, Kan.) (8/22)
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Eliminating Paper Paychecks: Best Practices for Implementing a Successful, Compliant Electronic Payroll Distribution Program
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Health & WellnessSponsored By
Varied taste of sweeteners may be determined by genetics
Genetics may play a role in the way that sweeteners are perceived, according to a new study from Penn State. Taste receptor genes are thought to influence the way artificial sweeteners are perceived, possibly explaining why some consumers find some sweeteners to be sweet, while others find them to be both sweet and bitter, indicating that food and beverage companies may benefit from using a range of sweeteners. FoodNavigator (8/21)
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New white paper: Overcoming challenges of asset management amid declining federal budgets
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GMA News
Safeway, Heineken, S.C. Johnson and Kroger join the Collaborating for Growth program
Collaborating for Growth is already shaping up to be one of the premier CPG networking events of the year. View the full attendee list.

Don't miss our dynamic lineup of speakers, including insights from:

  • Mir Aamir, President of Customer Loyalty and Digital Technologies, Safeway, Inc.
  • Salman Amin, Chief Operating Officer, North America, S.C. Johnson & Sons, Inc.
  • Spencer Baird, Senior Director, Category Strategy, The Kellogg Company
  • Joe Buescher, Vice President, Grocery Merchandising, Sales Planning and Direct Store Delivery, The Kroger Co.
  • Reggie Ecclissato, Vice President Supply Chain North America, Unilever
  • Peter Hall, Chief Commercial Officer, Heineken Americas
  • Henry Karamanoukian, Chief Customer Officer, Procter & Gamble North America
  • Mark Schreiber, Senior Vice President, Sales and Distribution, Pepperidge Farm, Inc.

Visit Collaborating for Growth online to view the full program.

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Our attitudes control our lives. Attitudes are a secret power working twenty-four hours a day, for good or bad. It is of paramount importance that we know how to harness and control this great force."
-- Tom Blandi,
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