Consumer Packaged Goods Broker News: Toaster Strudel campaign gets a German accent

Cargill to acquire Australian malter | Confectionery sales get a boost from promotions | McCormick touts sustainability in CSR report

Created for cpgbrokers.input@blogger.com | Web Version

August 6, 2013

News for the food, beverage and consumer packaged goods industry

FORWARD

Sponsored By

Cargill to acquire Australian malter
Cargill announced it will buy Joe White Maltings, Australia's leading malting company, for a reported $373 million. "The addition of Joe White Maltings will complete Cargill's global footprint in all key barley production areas and enable us to better serve our global and leading regional brewers," said Doug Eden, president of Cargill's global malting business. Star Tribune (Minneapolis-St. Paul, Minn.) (8/5), Bloomberg Businessweek (8/5)

Disasters Will Strike. Is your Supply Chain Ready?

Disasters that affect the supply chain will never be avoidable - but the operational and financial havoc created by them can be. Globalization and the concept of a lean supply chain exposes companies to more risk from major disasters than ever, and companies must plan for and act confidently when they occur. Hear stories of disruptions and the best strategies for handling them with cloud technology. Click here to download this free white paper.

Trends

Sponsored By

Confectionery sales get a boost from promotions
Promotions from confectioners including Wrigley and Nestle are spurring convenience store sales of nonchocolate confectionery. Retailers benefit by highlighting items that are new and popular, even in the gum category, which has been weak. Achieving a balance of core items and new items is paramount in seeing success with candy sales, says Jenn Elleck, director of trade communications and marketing for the National Confectioners' Association. Convenience Store Decisions (8/5)

An Invitation for SmartBrief Readers
OPEN Forum is a community where you have access to advice from inside the minds of other forward thinkers — from trusted experts to peers in your field. Gaining access to advice and resources that can help you move your business forward can be as simple as clicking here.

Corporate Social Responsibility

Sponsored By

McCormick touts sustainability in CSR report
In its 2013 Corporate Social Responsibility report, McCormick said its sustainable packaging saves more than 300 tons of plastic a year. The Baltimore spice company has set 2018 goals that include 20% cuts in water and electricity use. Packaging World online (8/1)

The Subscription Economy CFO: Using Data to Drive Long-Lasting Customer Relationships
Accelerate is a collection of articles that provide practical guidance and best practices for success in the Subscription Economy, with contributions from a variety of thought leaders and industry experts. In this eBook chapter, you will learn how to use date to drive long-lasting customer relationships. Download the free eBook chapter now.

Sponsored By

Toaster Strudel campaign gets a German accent
General Mills is launching a campaign for its Toaster Strudel brand, featuring a new brand mascot, a German boy named Hans Strudel. The effort, with the tagline "Get Zem Göing," is described as "one of the largest campaigns that we will have within the company" by Brand Manager John Williams. Advertising Age (tiered subscription model) (8/2)

Reducing the costs and risks of data storage in the federal government
IBM Tivoli Storage software can help federal organizations make the most of what they already own. Its flexible and scalable design securely protects data and ensures data availability throughout its useful life. Learn how IBM is helping government agencies customize solutions while allowing missions to be completed on time and under budget. Download the free solutions paper.

Retail Spotlight

Harris Teeter had entertained offers since 2011, filing shows
At least 18 companies had considered acquiring Harris Teeter Supermarkets since April 2011, according to a securities filing. Kroger eventually prevailed over "Party P," a private equity firm, the document says. The Charlotte Observer (N.C.) (8/2), Supermarket News (free registration) (8/5)

Health & Wellness

Study: Transparent packaging influences consumption
Participants in a study ate more M&M's and fewer carrots when the snacks were in packages that let them see inside, compared to opaque packaging. The results indicate delicious-looking food gets eaten more when in clear packages. FoodProductionDaily.com (France) (8/5)

Higher-calorie breakfast may lead to greater weight loss
Overweight and obese women who ate more calories at breakfast had a mean weight loss of 19.1 pounds at 12 weeks, compared with 7.9 pounds in those who consumed more calories at dinner, according to a study in Obesity. Researchers also found that those in the breakfast group attained greater reductions in waist size and BMI than did those in the dinner group. The Wall Street Journal (tiered subscription model) (8/5)

GMA News

You only have 8 days!
In just 8 days, starting on Aug. 14, the CPG and retail industries are gathering to shape the future of sustainability at the Global Sustainability Summit.

Our question is -- why haven't you planned to be with them? View the attendee list.

Don't wait any longer. Stop what you are doing and register for the Global Sustainability Summit!

Government & Food Safety

California egg law could imperil farm bill
Members of Congress are saying a proposal that would bar California from setting requirements for eggs imported to the state could imperil the entire farm bill. The measure was introduced by Steve King, a Republican from Iowa, the state that produces the most eggs, who said California was violating interstate commerce rules. Los Angeles Times (tiered subscription model)/Nation Now blog (8/5)