 | News about digital retail commerce |  |
- Amazon ahead in race to create digital storehouses
The launch of Amazon Cloud Drive this week puts the online retailer in the race to meet growing consumer demand for online storehouses for digital files including music, photos and videos. Consumers increasingly are seeking systems that allow them to store and access their files on a range of computers and mobile devices. The Wall Street Journal (3/30)        | Increase Conversions and Channel Savings with ClearSaleing
Recently, Forrester Consulting examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing's advertising analytics and attribution management technology. Download the study to see the full analysis. | - Survey: Mobile shopping failures spill over into other channels
A majority of consumers say they're less likely to buy from a retailer's stores, websites and other channels after experiencing a failed mobile transaction with the company, according to a recent Harris Interactive poll. The poll also found that more than four out of five adults who tried to make purchases on mobile devices during the last 12 months experienced some kind of problem. MobileCommerceDaily.com (3/29) - Google upgrades Commerce Search with interactivity in mind
The latest version of Google Commerce Search, a cloud application for e-commerce sites, includes a feature that instantly shows product images, brand information and prices during a search. It also recommends products based on previous purchases by people who bought the same item. The updated version offers shoppers information on availability at nearby brick-and-mortar stores. Macworld/IDG News Service (3/29)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 - Report: More moms opt for mobile web and smartphone apps
Mothers armed with smartphones use them to go online more often than they do on their desktop and laptop computers, according to Babycenter's 2011 Mobile Mom Report, an annual survey of about 5,000 U.S. mothers. Mothers with smartphones also favor applications for a variety of research functions, including searching out information on health, shopping, diet and exercise. Brandweek (3/29) - Report: Smartphone demand to remain strong in 2011
Smartphone unit sales will grow by nearly 50% worldwide this year, compared with 74% in 2010, according to a report from the IDC research firm, which pinned 2010 as an unusually strong year because of "pent-up demand" coming out of the recession. IDC also predicts that Windows Phone 7 will ride on Nokia's back to surpass Apple and BlackBerry in global market share by 2015. The Wall Street Journal (3/30), Network World (3/29)  | Use social media to enchant your customers
Learn how to create a smart, savvy, and enchanting social media strategy from industry expert and bestselling author Guy Kawasaki. Register today for the 2011 Social Media Success Summit where industry experts reveal all the latest techniques and proven business-building tactics you need to know to immediately benefit from social media. Early bird 50% off rate: register now! |
 | Companies in the News |  | | | - Gap sets up shop on China's Taobao Mall
Gap gained a presence on China's largest e-commerce platform this week with the launch of its store on the Taobao Mall, which reportedly commands about 70% of online retail sales by merchandise volume. The chain joins Adidas AG, Levi Strauss & Co and Japan's Uniqlo on the site, which says it sold an average of 864 pieces of clothing per minute to China's online shoppers last year. Yahoo!/Reuters (3/30) - Australia's Harvey Norman to delve into online retailing
Harvey Norman, the Australian retailing giant, is planning to launch an online store, according to Executive Chairman Gerry Harvey. "By this time next year you'll see Harvey Norman with a pretty sizable Internet presence. My heart's beating very strongly on whether we make any money out of it," Harvey said. "I haven't got any choice. I've got to cannibalise our stores." The Herald Sun (Melbourne, Australia) (3/30) - LinkedIn launches news product with food-truck campaign
LinkedIn hired food trucks in New York and San Francisco to hand out free coffee and spread the word about the social site's new news product, dubbed LinkedIn Today. The company also borrowed a key food-truck strategy by taking to Twitter to keep consumers posted on their locations this week. TechCrunch (3/28)  | "Hypertension: Controlling the 'silent killer'" — This special report from the experts at Harvard Medical School lays out a step-by-step lifestyle program you can use to lower your blood pressure, improve your health and increase life expectancy. 30% off the cover price and free shipping for SmartBrief readers. Click here to order. |
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| Shop.org Spotlight | | | | - Wanted: Quick and easy online marketing tips
Got a great tip to optimize online retail marketing? Share it with us! As a part of Online Marketing Month in May, Shop.org will feature 15 short and specific marketing video tips on our website for online retailer marketers. Video submissions should be no longer than 60 seconds and are due by April 18. Learn more. - Shop.org SmartStat: March 30, 2011
 Almost 80% of retailers ranked driving up customer loyalty as their top strategic objective for 2011, compared with 65% last year. Source: Retail Horizons 2011. - Think you're an expert at online merchandising? Prove it.
If you think you know a thing or two about successful online merchandising strategies and tactics, we want to hear about it! We're scouring the digital retail community for the best and brightest speakers to feature at Shop.org's Online Merchandising Workshop to be held July 11-13 in San Diego. Submit a proposal now -- the deadline for submissions is tomorrow. Learn more.
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U.K. companies spent a record $6.4 billion on online advertising last year, led largely by increase investment in ads on social sites such as Facebook, as well as video and mobile. Online advertising is a relatively new trend in the U.K. where, until recently, advertisers preferred more traditional channels including TV and print. 
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