 | News about digital retail commerce |  |
- Amazon Appstore opens today for Android users
Amazon is launching a mobile-application store today for phones and tablets running Google's Android, ending buzz that began when the company announced a plan for Amazon Appstore in January. Android's open platform allows anyone to sell apps for the system, but industry watchers expect Amazon to have an advantage because consumers are already accustomed to buying books, music and other products from the online retailer, and many already have their credit card information on file. NYTimes.com/Bits blog (3/22)        | New Analyst Report "Welcome to the Era Of Agile Ecommerce." Businesses must become agile and adapt to new ways of thinking about multichannel commerce to thrive in today's changing marketplace. This new report, compliments of Demandware, reviews how eBusiness leaders need to rethink their staff, processes and technologies to best reach consumers across all touch points. Download today | | Spotlight on Social Commerce |  |  | | |  | - How 4 department stores are tackling social commerce
 Brick-and-mortar department stores have the brand strength and sales infrastructure to be successful social-commerce pioneers -- but so far only a handful of the big box-stores have gotten the memo, writes Jesse Stanchak. J.C. Penney has the most socially integrated e-sales system, but requires Facebook users to "like" the brand before opening their wallet, while Sears and Macy's simply use their social-media outposts to steer shoppers to branded websites. SmartBrief/SmartBlog on Social Media (3/22)  | Report: CMOs share top results on the bottom line of social. We surveyed top CMOs to get the real story about how they use social media; their answers (and honesty) may surprise you. Download the report to see what's most important and most impactful to top CMOs. | - Metro ramps up investment in online, emerging markets
Metro, one of the largest retailers in the world, exceeded profit forecasts for 2010 by reducing expenses in struggling European markets. Now, the German company plans to bolster its investment in its online operations and fast-growing emerging markets. The company plans to open more than 110 new outlets this year, mostly in India, China and Russia. ForexYard/Reuters (3/22), Bloomberg (3/22) - New sites help bring back the barter system
A slew of websites from Craigslist to newer forums with names such as SwapTreasures.com or BarterQuest.com have helped drive a renewed trend toward bartering among cash-strapped consumers and small businesses on tight budgets. On the Barter Business Unlimited network, users trade skilled services such as house painting in exchange for credits they can redeem with other members on everything from flat-screen TVs to facelifts. The Hartford Courant (Conn.) (3/20)  | A Strategic Overview for Multi-Channel Retailers
E-commerce growth has significantly impacted the retail industry. Mail and phone orders will continue to exist, but are increasingly ceding ground to e-commerce. Download this white paper to learn more about the retail trends and strategies needed to thrive in the retail industry. |
 - Home Depot's IT chief: Most retailers put off mobile efforts
Most retailers are behind the curve on mobile efforts, with many opting to focus on building sales now and worrying about mobile later, said Home Depot's IT chief Cara Kinzey. For many, it's way too early in the process to start talking about mobile analytics and the best way to measure the results of mobile efforts. "I think mobile is so young that we're not sure yet. Our analysis is developing in that area," she said. StorefrontBacktalk (3/21) - How long will it take for e-books to eclipse print?
E-books are here to stay, with Amazon already selling three times as many Kindle titles than hardcover tomes, and other booksellers catching up. E-book sales increased 164% last year, a trend that played an integral part in the decline of Borders and is proving a significant challenge to publishing houses, which still reap 90% of their revenue from print books and face the task of converting massive print operations to digital. TIME (3/21)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 | Companies in the News | | | | - Amazon-owned ShopBop aims to engage brides-to-be
ShopBop.com is the latest fashion retailer to offer a line of more moderately priced wedding gowns and bridesmaids dresses. The Amazon-owned company recently launched an online wedding boutique with 20 eclectic selections from collections including Thakoon Edition, Halston Heritage and Notte by Marchesa. The dresses range from $495 to $6,000. Los Angeles Times/All the Rage blog (3/21)
| Interactive Advertising | | | | - Tips to keep your digital ads away from toxic content
Tools such as DoubleVerify and AdSafe do a decent job of keeping your digital ads away from inappropriate sites, but they have some weak points that can only be overcome with common sense and a human touch, writes Underscore Marketing President Tom Hespos. The first dot-com boom left the Internet with a slew of abandoned and low-quality sites, creating a "digital ghetto," and keeping your ads out requires common sense and an agency that's on top of its game, he writes. Advertising Age (tiered subscription model) (3/21) | Shop.org Spotlight | | | | - The ROI of your Shop.org membership
Whether you're a retailer or solution provider, find out exactly what your Shop.org benefits encompass by reviewing our new interactive membership headquarters. Learn about events, committees, research and members-only content available now. Learn more.
| SmartQuote | | | |  | Moral responsibility is not just a matter of avoiding harm to others; it also means helping people in need."
--Michael Nedelsky,
American educator  |
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