 | News about digital retail commerce |  |
- Foursquare's new features add restaurant promotion options
Location-based social site Foursquare has revamped its application to add an "explore" button that suggests restaurants based on a user's check-in history and recommendations by friends. The retooled app also adds new ways for eateries to offer deals to Foursquare users, including "swarm specials" that let restaurants and bars offer a deal if a certain number of people check-in at the same time and "flash specials" for the first 10 or so who check in at a specific time. ABC News/The Associated Press (3/8)        | Shoutlet is enterprise social media management software for Facebook: moderation, DIY custom tab design, team workflow, and more. Plus Twitter and YouTube management, Social CRM, and widgets shareable to 100+ social sites.
Read more about Shoutlet. | | Online Retail Trends |  | | | - The changing role of the brick-and-mortar store in the digital age
Despite the highly publicized bankruptcies of Blockbuster and Borders, dire predictions that the Internet would bring about the death of brick-and-mortar stores haven't come to pass. Instead, retailers are rethinking the role of the physical store in a digital age. "The physical store is going to remain central to the shopping experience, but the walls are coming down. Customers are going to want an updated, unique experience in stores, and retailers will need to figure out what exactly they want and how to give it to them," says Deloitte senior manager Lisa Gomez. TheStreet.com (3/9) - How to reach moms with social media
The best way to reach out to mothers is to combine social media content with digital discounts and deals, writes Hollis Thomases. Moms are often social media power users, and are too savvy to be suckered by conventional advertising blitzes, Thomases writes. "Use social media and advertising together well, however, and you'll be pleased at the extended mileage you can get from your efforts," she adds. ClickZ (3/8)  | Business Platinum Card®
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  - What marketers need to know about location
 Marketing consultant Kathryn Koegel lists eight things you should think about before launching a location-based campaign for your business. Check-in services offer a way to reach consumers who are eager about your brand, she notes. However, it's important to recognize the limits of this new technology. Think about how to combine location into your overall marketing strategy in a way that will connect with your target audience, she recommends. Advertising Age (tiered subscription model) (3/8) - Who wants to be friends with a brand?
A Forrester Research study is demonstrating the limits of social media when it comes to promoting brands to young people. Only 6% of 12- to 17-year-olds and 12% of 18- to 24-year-olds said they wanted to be Facebook friends with a brand, the survey found. Meanwhile, about half of 12- to 17-year-olds said brands shouldn't even be using social-networking sites. Adweek (3/8) - More than half of marketers will bump up mobile spending in 2011
 About 53% of marketers plan to pad their mobile marketing budgets with more funds this year, but less than a quarter expect to spend in excess of $1 million, according to a new survey from Forrester Research of interactive marketers. About 40% of those surveyed said their marketing plans already incorporate mobile efforts and another 35% plan to fold in mobile marketing during the next 12 months. InternetRetailer.com (3/8)  | Companies in the News | | | | - Google urged to ramp up Android app security
Google's discovery of 58 malicious applications available in its Android Market last week has spurred security experts to urge the company to do more to protect the security of the apps before they're made available to consumers. Google does not currently inspect Android apps before they're published, and the company relies on users to rate them and alert others when problems are found. The Wall Street Journal (3/8) - Facebook will stream movies from Warner Bros.
Facebook users can trade in 30 credits, worth $3, to stream "The Dark Knight" for 48 hours, under a deal between the social site and Warner Bros. The service could mean long-term implications for video-rental company Netflix, but the pay-per-view model might have more of an immediate impact on iTunes and Amazon, said Goldman Sachs Group analyst Ingrid Chung. MediaPost Communications/MediaDailyNews (3/8) - Kobo raises funds for products and partnerships
Kobo has raised an undisclosed amount of capital in a round led by a major institutional investor. The company says it will use the funds for product development and international expansion of e-reader sales through distribution partnerships. TechCrunch (3/8) 
| Interactive Advertising | | | | - FTC tells ad industry to take the initiative on privacy issues
Federal Trade Commission director David Vladeck has urged the online advertising industry to create an effective "do not track" mechanism that allows consumers to opt out of having their online movements collected. "Some people think that the FTC has been advocating legislation or think that legislation is necessary in order to accomplish 'do not track,'" he said. "That just isn't so." Austin American-Statesman (Texas) (free registration) (3/8)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Shop.org Spotlight | | | | - Industry pros talk "best of the best" for innovation
 As INNOVATE '11 attendees began to arrive at the Concourse Exhibition Center in San Francisco, we asked a few to share their views on the most innovative retail trends and companies today. In a five-minute video, professionals from John Brown Media, NAB, Gensler, Localeze, The Find and Rich Relevance talk "best of the best" in innovation. Watch the video. - Shop.org SmartStat: March 9, 2011
 One in ten consumers chose "buy it now, pick up in store" delivery as part of their online holiday shopping last year. Source: Shop.org 2010 eHoliday survey - Shop.org is now accepting white paper submissions
 Has your company recently published a white paper, case study, benchmarking report, or other original document that serves to educate or support aspects of the e-commerce industry? Shop.org members, can submit original materials now for others in the industry to benefit from. Learn more.
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