Packaged Facts sees gluten-free growth

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March 7, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch  Nestle CEO: "We are true believers in our own growth" Nestle CEO Paul Bulcke said the company will build its share of the U.S. single-serve coffee market with its Nescafe Dolce Gusto and Nespresso brands, despite an analyst prediction that it will consider buying Green Mountain Coffee Roasters. Bulcke also said the company will increase its bottled-water business in emerging markets and boost sales of brands including Wonka and Butterfinger in the U.S. Bloomberg (3/5) Unilever reorganizes foodservice unit Unilever has revamped its foodservice unit, creating a three-tiered Unilever Food Solutions division that is divided into guests, menu and kitchen. QSR Magazine (3/2011) Dove ads show athletes getting comfortable New ads for Unilever's Dove soap brand show athletes including Magic Johnson and Bobby Hurley away from sports and telling stories about their lives. The "Journey to Comfort" campaign, with creative by Omnicom's Davie Brown Entertainment, will run during the NCAA men's basketball tournament. The New York Times (free registration) (3/6) Sierra Mist directly targets rival Sprite Sierra Mist is trying to draw a clear line of distinction between itself and competing soft drinks with its new ad campaign from DDB Worldwide, Chicago, that touts its formula as natural. The campaign builds on previous Sierra Mist ads that showcased the product's natural ingredients. Advertising Age (tiered subscription model) (3/7) The Plum Card® RETURN PROTECTION • If a store or vendor won't return an eligible item you purchased with your Card, we'll refund your purchase price up to $300 per item (excluding shipping and handling), up to $1,000 per account each year. Plum Card® from American Express OPEN. Apply Now.   Trends    Beef advocacy program aims to sway the conversation Two years ago, the National Cattlemen's Beef Association launched a program called Masters of Beef Advocacy, which now has 2,000 graduates touting the benefits of red meat. Students in the program are encouraged to talk about how they care for cattle and the nutritional benefits of meat. The Wall Street Journal (3/7) 10 Must-Read Articles from HBR If you read nothing else, read these 10 articles from Harvard Business Review's most influential authors. Order this insightful collection in convenient electronic download.   Advertising & Marketing  Lean Cuisine taps New York ad agency Stouffer's Lean Cuisine brand has signed with JWT New York for its creative account, replacing Euro RSCG. Lean Cuisine spent $40 million on U.S. advertising in 2010, not counting online, according to Nielsen. Adweek (3/4) Ad spending up for children's TV Ad spending on TV channels aimed at children was up about 5% in 2010 and is expected to grow 3% to 5% this year. Many leading food marketers have committed to advertising healthy choices on channels catering to young audiences and some, including Coca-Cola, Cadbury, Hershey's and Mars, have opted to avoid advertising to children under 12. Toy and movie marketers have stepped up their advertising to younger viewers. Advertising Age (tiered subscription model) (3/7)   Retail Spotlight  Groceries are no longer limited to supermarkets Traditional supermarkets are facing increased competition as discount stores, drugstores and other venues add groceries. "The more people selling groceries, the harder we have to work to keep our customers," said a spokeswoman for Fry's Food Stores of Phoenix. The Arizona Republic (Phoenix) (3/6)   Hot Topics  Top five news stories selected by GMA SmartBrief readers in the past week. Store displays on tap for ConAgra meals (Bloomberg Businessweek) Sources: General Mills, Nestle in contention for Yoplait (Bloomberg) Kraft spreads controversy with Athenos ads (USA TODAY) Pork sector will make slogan "Other White Meat" a side dish (The Wall Street Journal) Honest Tea now under Coca-Cola ownership (The Atlanta Journal-Constitution) Results based on number of times each story was clicked by readers.   Sponsored Content    Why Doing the Right Thing is Right for the Bottom Line Patricia Lotich How to Get Free Publicity Heather Allard (Wise Bread) How to Plan a Team Building Event Everyone Will Enjoy Katie Morell Klymit: Keeping the Outdoor Industry Warm in Extreme Cold Janet Meiners Thaeler (Small Business Trends) E-mail Marketing and Video: 5 Ideas and Apps TIMOTHY MCCUE Most Popular Headlines from Last Week How to Get What You Want in 7 Minutes or Less Ivana Taylor The 11 Leadership Styles You Must Avoid Mike Michalowicz How to Create a Great Place to Work Mike Michalowicz Results based on number of times each story was clicked by readers.   Science & Technology  Indian firm introduces biotech-based farming method Camson Biotechnologies has launched a farming technique that could help increase crop yields while limiting the presence of toxic residues in crops. Called zero-residue farming, this method uses the Indian firm's biopesticides and biofertilizers to protect crops from pests. Business Standard (India) (3/7)   Health & Wellness  Packaged Facts sees gluten-free growth According to Packaged Facts, sales of gluten-free products grew 30% each year between 2006 and 2010, reaching $2.64 billion last year. The researcher attributes the growth to increasing awareness of celiac disease as well as a perception that gluten-free foods are healthier and of higher quality. MediaPost Communications/Marketing Daily (3/4)   GMA News  GMA: The trusted source for scientific and regulatory training Over the next several months, GMA is offering a full slate of education opportunities in the form of webinars and in-person workshops, including the recently announced webinar series on the FDA Food Safety Modernization Act, starting on March 30. Here are just a few of the upcoming training events. FSMA Webinar Series: Building Blocks of an Effective Food Safety Plan webinar: March 30 Food Labeling Workshop April 5 to 7, Washington, D.C. Food Microbiology Testing Workshop April 14 and 15, Washington, D.C. Supplier Benchmarking: Does Your Supplier Make the Grade? webinar: April 15 Science Forum May 18 to 20, Arlington, VA Learn more about GMA -> Home  |  Join GMA  |  Public Policy  |  Industry Affairs  |  Publications  |  Events   Government & Food Safety  Young farmers benefit from foodie culture More young people are taking up farming, and the federal government is encouraging the trend, spending $18 million in 2010 on education for them. The trend for local ingredients is helping some smaller growers gain a foothold. The New York Times (free registration) (3/5) Senior Food Labeling Spec ConAgra Foods Naperville, IL Manager Research & Development ConAgra Foods Omaha, NE Project Leader - Capital Engineering ConAgra Foods Menomonie, WI Manager Contract Manufacturing, Operations ConAgra Foods Omaha, NE Quality Manager Unilever US - MO - Jefferson City Plant Manager Richelieu Foods, Inc. Grundy Center, IA Medical Officer Team Lead Food and Drug Administration College Park, MD Food Law Lawyer Cargill, Inc. Wayzata, MN V. P. of Sales & Marketing $50MM+ Distributor/Processor of Fresh Fruit San Joaquin Valley, CA   SmartQuote  Incomprehensible jargon is the hallmark of a profession." --Kingman Brewster Jr., American educator and diplomat     This SmartBrief was created for cpgbrokers.data@blogger.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Celia Rothschild (202) 470-1159   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Breaking News Industry Home Readers' Choice Press Releases Search Archive Who's Hiring? 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