 | News about digital retail commerce |  |
- Tech companies step up to help in earthquake's aftermath
U.S. tech companies including Google, Microsoft and Twitter are finding ways to use their tools to help disaster relief efforts in Japan. Google has created a "person finder" database in several languages, aimed at helping friends and family find information on their loved ones. Microsoft has pledged $250,000 and is offering free tech support and temporary software licenses to affected customers, and Twitter has created a set of suggested hashtags to help organize the flood of disaster-related Tweets. BusinessWeek.com/The Associated Press (3/15)        | Webinar: The 360° Customer View
GSI Global Marketing Services invites you to a webinar with David Braunstein, SVP strategic services, MBS, as he explores a holistic view of customer data - and the powerful segmentation strategies that enable brands to engage customers in a relevant manner. Register now. | - Specialty retailers see a sales shift to Amazon
Brick-and-mortar specialty retailers are seeing more of their shoppers migrate to Amazon and other online outlets to find the best deals on brand-name items, according to research from TraQline. Categories including kitchen appliances and portable power tools saw an especially big shift because of lower online prices, and Amazon's share of online sales of kitchen electrics rose to 35% from 17% between 2005 and 2010. The Wall Street Journal (3/14)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 | Retail Innovation & Marketing Conference |  |  | | |  | - Gilt Groupe sees success with higher-spending iPad fans
 Apple's iPad has become the primary communication device for almost a third of owners, and online retailer Gilt Groupe is seeing success with efforts to adapt its site for the popular tablet, said vice president Chris Maliwat during a session at NRF's Innovate 2011 last week. Gilt Groupe has optimized its site for the iPad, making it feel more like a fashion glossy than an e-commerce site, and order values to iPad users average 30% higher than sales on the website or iPhone application. Shop.org Blog (3/15)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 - Touted privacy tool is included in new version of Internet Explorer
The newest version of Microsoft's Internet Explorer includes a tool that helps users keep their online movements from being monitored. Internet Explorer 9 is the first major Web browser to include a do-not-track tool. Mozilla has said it plans to add the feature later in its Firefox browser, while Apple and Google haven't declared their intentions on the feature, which was proposed by the Federal Trade Commission three months ago. The Wall Street Journal (3/15)  | A Strategic Overview for Multi-Channel Retailers
E-commerce growth has significantly impacted the retail industry. Mail and phone orders will continue to exist, but are increasingly ceding ground to e-commerce. Download this white paper to learn more about the retail trends and strategies needed to thrive in the retail industry. |
 | Companies in the News | | | | - Zappos CEO launches happiness-focused company
Zappos founder and CEO Tony Hsieh's book "Delivering Happiness" sparked a growing base of devotees searching for more meaning and joy in their careers. Now Hsieh has launched a company of the same name, dedicated to helping companies and their workers find more fulfillment using the book's core principles of inspire, connect, educate and experience. The new company will advise companies on value-based management and create a line of motivational apparel. FastCompany.com (3/14) - Taobao kicks off campaign to fight online counterfeiting
China's largest online marketplace launched an aggressive campaign this week to fight online piracy and counterfeiting, after being labeled as a "notorious market" by the Office of the United States Trade Representative. Taobao deleted more than 5.7 million products over issues related to copyright infringement last year; under the new system, when cases of infringement are confirmed, the company will immediately ban the seller from the site, a spokesman said Monday. China Daily (Beijing)/Xinhua (3/15) - Site redesign boosts Boot Barn's conversion rates
Online western wear and boot seller Boot Barn has increased its conversion rate by as much as 25% since launching a revamped website late last year. The new site features more category products and details, which makes it easier and faster for shoppers to locate exactly what they're looking for. Internet Retailer magazine (3/2011)
| Interactive Advertising | | | | - Leveraging mommy-blogger buzz
Many marketers exploring social media are seeking to work their way into the online postings and conversations of mothers to recommend their products and services. Mothers who blog or use Twitter and Facebook can become highly effective "ambassadors of brands," according to 360i's Sarah Hofstetter. The New York Times (free registration) (3/14) | Shop.org Spotlight | | | | - New Era targets the passionate with new site
As part of a rebranding initiative last year, New Era launched a new website that has its targeted customers engaging in a more social shopping experience. The result? More user-generated content then the company knows what to do with. Read more. - Shop.org SmartStat: March 15, 2011
 One third of consumers are "very familiar" with online wish lists and gift registries. Source: Shop.org 2010 eHoliday survey.
| Editor's Note | | | | - How are you helping relief efforts in Japan?
If you or your company, organization or group want to help the Japanese people recover from last week's earthquake and tsunami but aren't sure how to do so, InterAction provides options. An alliance of U.S.-based international nongovernmental aid organizations, InterAction has compiled a list of groups that are accepting private, corporate and group donations, along with some guidelines for the most appropriate ways to help. --Rick Stamberger, CEO of SmartBrief
What is your organization doing to help? Share your story with us. | SmartQuote | | | |  | The reason for so much bad science is not that talent is rare, not at all; what is rare is character."
--Sigmund Freud,
Austrian founder of psychoanalysis  |
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