 | News about digital retail commerce |  |
 | Increase Conversions and Channel Savings with ClearSaleing
Recently, Forrester Consulting examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing's advertising analytics and attribution management technology. Download the study to see the full analysis. | | Online Retail Trends |  |  | | - Online rentals make high fashion affordable for more consumers
Online rental sites such as Renttherunway.com, blingyourself.com and lifestyleforlease.com make designer gowns, upscale accessories and high-end footwear accessible to more of the masses through rental deals that cost a fraction of the retail price tag. "Where luxury had been exclusive, the Internet has made it a commodity,'' says Dudley Blossom, of LIM College, a fashion school in Manhattan. The Boston Globe/The Associated Press (free registration) (3/6)       | Financial Control.
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  - Ann Taylor CIO urges telecoms to get involved in mobile payments
Telecom carriers are hanging back when it comes to jumping into the mobile retail payment arena, and they're missing a significant opportunity, says Ann Taylor Chief Information Officer Michael Sajor. "They authenticate you, and it's reasonably difficult to falsify or spoof that authentication," he said, adding that allowing merchants to use that authentication throughout the retail process would open up vast new opportunities. StorefrontBacktalk (3/6) - Staying on top of marketing tech trends
By the end of the year there will be about 55 million tablet computers in use worldwide, up from virtually none at the beginning of last year. While the devices represent a big challenge for digital marketers, they are one of the hottest trends of the year, writes White Horse marketing vice president Eric Anderson. His other picks for top marketing trends include geolocation technology, gesture-recognition capabilities and the rise of content aggregators to help manage the deluge of online content. iMedia Connection (3/7)  | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Amazon's hiring spree indicates a major growth spurt
Amazon is advertising to fill about 1,900 jobs as it expands in additional Seattle office space. It's a growth spurt that analysts attribute to factors including shoe store Zappos' success, e-reader Kindle's increasing popularity and Amazon Web Services' expansion. The company added about 9,400 positions last year, totaling 33,700 employees worldwide. The Seattle Times (3/5) - Google continues to court startups
Google acquired 48 companies last year and, undaunted by its failure to acquire Groupon for $6 billion, the search company plans to remain in acquisition mode this year, said David Lawee, vice president of corporate development. Courting startups is likely to get more challenging as rivals such as Facebook and Twitter expand their ability to acquire smaller players and entrepreneurs discover new venture capital sources that allow them to delay selling. The Wall Street Journal (3/5) - In tablet wars, Apple ahead on price
Apple's strategic partnerships with component suppliers and its ability to avoid high licensing fees by making costlier components in-house allow it to sell its popular iPads at under $500, an advantage that's proven tough for rival-tablet makers to beat. Analysts say competition and increased production efficiencies will bring prices down over time, but Apple is likely to keep the lead until then. The New York Times (free registration) (3/6) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Why Ad.ly is paying celebs to tweet
A growing roster of celebrities, including hot topic Charlie Sheen, are being paid to tweet. The idea is that the celebrities -- among them Snoop Dogg, 50 Cent and Mike Tyson -- will push products among their many followers on Twitter. Social network agency Ad.ly has signed Sheen but has yet to link him with a brand. The Wall Street Journal/Speakeasy blog (3/6) - Are spirits marketers doing enough to card underage users?
The FTC, in response to the growing use of digital ads and social media by alcohol marketers, is studying whether marketers are policing themselves sufficiently to ensure they're not targeting underage drinkers. However, alcohol marketers say they use a standard that at least 70% of a site's audience must be of legal drinking age. Facebook, through its various targeting tools, tries to ensure only adults are reached by spirits marketers. Advertising Age (tiered subscription model) (3/7) | Shop.org Spotlight | | | | - INNOVATE '11 required reading: Top stories from 2010
Ahead of NRF's Retail Innovation and Marketing Conference, which begins tomorrow in San Francisco, we've compiled a list of the top blog posts from last year's inaugural conference. The 2010 highlights included social media insights from Sephora and Macy's unconventional approach to customer experience. Read more. - Shop.org SmartStat: March 7, 2011
One in four consumers consulted clearance sale pages on retailer sites as part of their online holiday shopping. Source: Shop.org 2010 eHoliday survey - What's hot in digital retail (and at Shop.org)
The industry focus for February revolved around lessons learned and resources for the future, according to Shop.org stats. Noteworthy topics last month included a webinar on the U.S. Digital Year in Review as well as post-holiday survey results and the trends you should take note of for Holiday 2011. View a complete list of the most popular resources and articles in retail for the month of February. Read more.
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