 | News about digital retail commerce |  |
- Media companies catch on to the appeal of the daily deal
The New York Times announced that it will introduce its own daily-deal site dubbed TimesLimited, the latest media company to try and capitalize on the stellar success of Groupon, LivingSocial and the growing field of imitators with deals at local restaurants and other businesses. Newspapers, whose established relationships with local businesses should have made them a natural for such group-buying services, come to the table relatively late, writes GigaOm's Mathew Ingram, largely because they first had to start seeing their advertiser relationships differently. PC Magazine (3/2), Bloomberg Businessweek/GigaOm (3/3)        | Risks and rewards of online subscriptions
Consumer demand for seamless online purchasing and management of subscriptions is skyrocketing. The "Winning With Subscribers" on-demand webinar reveals the risks and rewards, and best practices of pursuing online subscriptions. | - Retailers adding online revenue to monthly same-store sales reports
Macy's is among the first brick-and-mortar retailers to add online sales results to its monthly same-store sales reports, revealing this week that sales at its namesake and bloomingdales.com sites increased 30.9% in February. Other retailers don't include online in these monthly reports, but some industry analysts say more will likely start as e-commerce becomes a larger part of overall sales. CNBC/Consumer Nation blog (3/3) - Ralph Lauren launches Facebook contest to find new RL Gang member
Ralph Lauren has launched a Facebook contest that lets parents in the U.K. and U.S. post pictures of their youngsters, which users will vote on to select the next new member of the RL Gang. Clad in the designer's childrenswear, the children star in two branded books, the second of which was released this week with narration by Uma Thurman. Luxist (3/3)  | New Media & Technology |  | | | - Salesforce.com CEO: Next-gen databases need the cloud
Small and mid-sized retailers can upgrade databases and CRM platforms by moving from on-site management and storage to the cloud, said Salesforce.com CEO Marc Benioff. Cloud computing levels the playing field as smaller companies seek to harness social interactions, he said. "Collaboration itself is moving to the cloud. We've seen it with consumers of Facebook and Twitter, but now we're seeing it with next generation enterprise collaboration services." DMNews (3/3) - Contest incorporates Old Navy into social games
Old Navy is winning prime social-gaming exposure after a contest led to its selection of BreakoutBand's integration of the clothing retailer brand in its game. The contest was conceived by RadiumOne Social, which invited its publishers to incorporate Old Navy into existing games for a $15,000 reward. ClickZ (3/3) - Microsoft and The Dealmap sign Bing partnership
Daily-deal site The Dealmap is aiming to expand its audience under a new partnership with Microsoft's Bing search engine. Bing users will have access to Dealmap's shopping promos online and on their mobile devices. Dealmap provides shoppers 400,000 deals from local and national vendors every day, its CEO says. The Wall Street Journal (3/3) - Sears joins an expanding group of suitors for Amazon's affiliates
Sears Holdings is the latest large retailer to invite concerned affiliates to drop Amazon and start referring online customers to its site. The company issued an open letter to affiliates in states where Amazon dropped them, or threatened to do so, after the states moved to require online merchants to collect sales tax. Sears' letter follows similar invitations from Barnes & Noble, Wal-Mart Stores and Best Buy. Chicago Tribune (3/3) - Amazon exec confirms a cross-platform plan for app store
Amazon's application store will move beyond Google Android apps to offer products that work on other mobile devices, said Aaron Rubenson, head of the Amazon Appstore project. "Our goal is to provide a vast selection to customers from multiple operating systems," Rubenson said. "Although the store will feature Android apps at launch, we will evaluate opportunities to expand our selection on an ongoing basis." Techwatch.co.uk (U.K.) (3/4) - Groupon goes business-to-business with a deal for IT service
Information technology joined Groupon's daily-deal categories after Ajilitee, a consultancy for analytics and cloud computing, offered a half-off deal for $12,500. It's a departure from Groupon's standard business-to-consumer offer and the most expensive deal to date. CIO.com (3/2) 
| Interactive Advertising | | | | | Shop.org Spotlight | | | | - INNOVATE '11: Follow the action
INNOVATE 2011, powered by NRF's marketing and digital divisions, officially kicks off next week and the conversation has already started on Twitter. View staff and attendees' tweets by searching hashtag #innovate11, or follow @nrfnews to get live updates throughout the event. Learn more. - Shop.org SmartStat: March 4, 2011
 Retail industry sales for 2011 are projected to increase 4.0% from 2010. Source: NRF - Registration now open for Shop.org's Merchandising Workshop
Join online merchandising professionals in Coronado Bay this July for one of Shop.org's most popular events -- the Online Merchandising Workshop. Attendees are sure to take home enlightening tactics and best practices to enhance current merchandising efforts. The workshop will be held July 11 to 13 at Loews Coronado Bay near San Diego. Learn more.
| SmartQuote | | | |  | Exceptions are not always the proof of the old rule; they can also be the harbinger of a new one."
--Marie von Ebner-Eschenbach,
Austrian writer  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | Sales Account Director:
Dena Malouf 202.737.5500 ext. 282 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Thursday, March 03, 2011
- Wednesday, March 02, 2011
- Tuesday, March 01, 2011
- Monday, February 28, 2011
- Friday, February 25, 2011
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.