March 18, 2011 | News for the food, beverage and consumer packaged goods industry |  |  | - Nestle strategies provide commodity-cost protection
Nestle CEO Paul Bulcke is pursuing a strategy of introducing higher-margin upscale products that are not as susceptible to swings in commodity prices. The company also works closely with farmers, who helped Nestle by warning of higher commodity prices as early as 2005. Bloomberg (3/17)         - Magnum ice cream bars coming to the U.S.
Unilever is bringing its Magnum ice cream bars, the world's top individual frozen dairy snack, to the U.S. Introduced in the U.K. in 1987, the bars combine premium ice cream and a thick chocolate shell, and are expected to be available throughout the U.S. by mid-April. The Wall Street Journal (3/18)          | A Strategic Overview for Multi-Channel Retailers E-commerce growth has significantly impacted the retail industry. Mail and phone orders will continue to exist, but are increasingly ceding ground to e-commerce. Download this white paper to learn more about the retail trends and strategies needed to thrive in the retail industry. |
- GMA survey: 4 billion pounds less packaging waste
A survey from GMA finds CPG companies have cut 1.5 billion pounds of packaging waste since 2005 and are on track to trim another 2.5 billion pounds by 2020. "When it comes to eliminating packaging from the supply chain, we have already made significant progress, but we know we can do more," said GMA President and CEO Pamela Bailey. Supermarket News (3/17)         - Maple sap is flowing in Pennsylvania
As maple trees yield the sap that is boiled down to make maple syrup, the Northwest Pennsylvania Maple Association is holding its annual Taste and Tour Weekend. "Compared to last year, we're having an outstanding sap run," said Bill Phillips of Fort LeBoeuf Maple, who is also chairman of the association. Pittsburgh Post-Gazette (3/17)          | 2011 planning for social media made simpler 94.1% of businesses use social media to build brand awareness — does yours? Get insights into business trends and best practices for social media from SmartBrief's State of Social Media for Business. Make your 2011 social-media strategy count with data from 6000+ business execs. Get the report today. |
- Marketers take NCAA social media spending to next bracket
Coca-Cola, Hershey and Unilever are among the companies fine-tuning social media strategy for the NCAA basketball championships, as millions watch the games online. Coca-Cola will spend more than 20% of its NCAA ad budget on social media, up from 2% last year; Hershey is offering Facebook fans the opportunity to win $1 million by shooting a half-court basket next year. USA TODAY (3/18)          | What is the future of social media? Find out how social media is spreading into many digital touchpoints and changing lifestyles, businesses and how we interact with each other from the Altimeter Group's Jeremiah Owyang. Register today for the 2011 Social Media Success Summit to learn more about social media and how to make it work for your business. Early bird 50% off rate: register now! |
- Tops Markets implements NuVal system in its stores
Tops Markets stores have begun using the NuVal nutritional scoring system, which rates more than 18,000 products on a scale of 1 to 100 in terms of health and nutritional value. "Tops is committed to providing access to resources in order to help consumers make informed nutritional choices when shopping for themselves and their families," President and CEO Frank Curci said. American City Business Journals/Buffalo, N.Y. (3/17)          | Writing an Executive Summary That Means Business An effective executive summary needs to deliver information persuasively, describing potential outcomes and impacts. This concise reprint offers tips for writing an executive summary that balances delivery with a well-substantiated pitch. Order here in paper or PDF. |
Health & Wellness |  |  | | - Gardening may inspire older adults to eat more vegetables
Older adults who garden are more likely to eat vegetables, but not fruit, than nongardeners, according to an online survey conducted by Texas A&M University and Texas State University researchers. The longevity of involvement in gardening did not influence the amount of fruits and vegetables consumed, indicating "that gardening intervention programs late in life would be an effective method of boosting vegetable and fruit consumption in older adults," researcher Tina Waliczek said. United Press International (3/17)         GMA News |  |  | | - 3-day GMA workshop on food labeling
GMA's staff experts will teach food company personnel the food labeling skills they need, whether they are responsible for labeling compliance, food product marketing or product development.
Hands-on instruction goes beyond the theoretical and uses actual labels and packages to explain and illustrate key points.
Space is limited for this popular workshop, which historically sells out. Register today to secure your seat!         Government & Food Safety |  |  | | - FDA to screen food from Japan for radiation, spokeswoman says
A spokeswoman for the FDA said the agency will inspect food products imported from or passed through Japan for signs of radiation. The FDA is "closely monitoring the situation in Japan and is working with the Japanese government and other U.S. agencies to continue to ensure that imported food remains safe," the spokeswoman said. Los Angeles Times (3/17)          | |  | | | | Senior Food Labeling Spec | ConAgra Foods | Naperville, IL | Project Leader - Capital Engineering | ConAgra Foods | Menomonie, WI | Manager Contract Manufacturing, Operations | ConAgra Foods | Omaha, NE | Plant Manager | Richelieu Foods, Inc. | Grundy Center, IA | Manager Research & Development | ConAgra Foods | Omaha, NE | Medical Officer Team Lead | Food and Drug Administration | College Park, MD | Food Law Lawyer | Cargill, Inc. | Wayzata, MN | V. P. of Sales & Marketing | $50MM+ Distributor/Processor of Fresh Fruit | San Joaquin Valley, CA | | |  | |  | International |  |  | | - PepsiCo shops for Latin American companies
PepsiCo considers Latin America "a good bet," and is seeking acquisitions of suppliers, particularly in Argentina, Colombia and Peru, said an executive with PepsiCo South America Foods. He said the company is also working to cut costs and boost productivity and is encouraged by Latin America's economic recovery and increased political stability. Reuters (3/16)         SmartQuote |  |  | |  | Incomprehensible jargon is the hallmark of a profession." --Kingman Brewster Jr., American educator and diplomat   | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | Read more at SmartBrief.com | A powerful website for SmartBrief readers including: | | | | | | Recent GMA SmartBrief Issues: - Thursday, March 17, 2011
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