| November 24, 2010 | News for the food, beverage and consumer packaged goods industry |  |  |
- Campbell seeks to create "taste adventure"
Douglas Conant, president and CEO of Campbell Soup, says efforts to reduce sodium have been successful, and "the challenge for us now is to create some taste adventure." In the fiscal quarter ending Oct. 31, U.S. soup sales fell 5%, and the company, which this fall launched an ad campaign with the tag "It's amazing what soup can do," will focus on taste and variety, Conant said. The Wall Street Journal (11/24)        - Donations help the hungry, and ConAgra's image
ConAgra Foods, based in Omaha, Neb., donates to hunger-relief organizations including Hunger Free Heartland and Feeding America. The company's philanthropic foundation has identified hunger relief as a goal, with a particular focus on children. Research shows that "cause marketing" efforts can boost a company's bottom line by building good will that increases sales. Omaha World-Herald (Neb.) (11/23)  | In any industry, operational excellence revolves around key business outcomes including productivity, cost control, and quality of service. For retailers, all of these outcomes are highly, if not entirely, dependent on the quality of the workforce and how it is managed. Find out what challenges retailers are facing, and what a workforce management solution can do for your bottom line. |
 - Private labels spread as butter purchases increase
Butter sales are rising, but consumers are switching to private-label brands that are less expensive. According to Mintel, the share of butter sales that are private-label has grown from 47% in 2006 to 51% in 2009. Researchers wrote that "a growing presence of private label organic lines, including butter, have helped to drive sales of private label." Supermarket News (11/22)  | Make the most of the first-ever Small Business Saturday, November 27, 2010. A day to come together in support of small businesses like yours. The businesses that are the heartbeat of our communities and local economies. Join the movement, and help spread the word about your business with $100 of free Facebook advertising and other promotional tools. Get Involved. |
 - S.C. Johnson launches green campaign
Family-owned S.C. Johnson is launching a multiplatform campaign promising to disclose all ingredients in its cleaning products, "right down to the fragrances and dyes." The effort will start with a TV ad during the CBS airing of the Thanksgiving parade, starring Chairman and CEO Herbert Fisk Johnson III, and will include "more digital engagement than we've typically done," Johnson said. The New York Times (free registration) (11/23) - Coca-Cola teams with Activision on game downloads
Coca-Cola is allowing gamers to download free exclusive content from DJ Tiesto and rock band My Chemical Romance. The partnership between Coca-Cola and Activision Publishing's "DJ Hero 2" and "Guitar Hero" provides content for Xbox 360, Wii and PlayStation 3. BevIndustry.com (11/23)  | This report provides a review and assessment of the strategic innovation options that CPG companies should examine. It also covers the need to develop a coherent innovation strategy across categories and platforms and for alignment with overall corporate strategy: Click here to find out more. |
 - Meijer expects online holiday sales to be twice as nice
Meijer said it expects its online sales to double this holiday season, partly because of increasing national interest in online shopping and also because the company is offering more promotions and products and has improved navigation on its website. The company is offering daily deals and free shipping on orders of more than $50. Progressive Grocer (11/23)  | Work where the work is, not where the phone is. SynJ™ from AT&T is The Small Business Phone System. See how cordless handsets, extended-range and intuitive navigation make SynJ the productivity booster your business needs. View the SynJ demo now. |
| Health & Wellness |  | | | - Chocolate could help alleviate chronic-fatigue symptoms
Research indicates that polyphenols in chocolate can reduce the symptoms of chronic fatigue syndrome. In a study, participants given chocolate with high polyphenol amounts showed fewer symptoms and better Chalder Fatigue Scale scores than those given low-polyphenol chocolate. NutraIngredients (11/23) | GMA News | | | | - Women in Leadership: The Male Perspective
The Mid-Atlantic Chapter of the Network of Executive Women has partnered with GMA to host Women in Leadership: The Male Perspective, a luncheon and panel discussion of industry leaders to share candid insights, experiences and ideas on bold strategies for women seeking to advance their careers in the CPG industry.
Women in Leadership: The Male Perspective will be held Dec. 9 in Washington, D.C. Learn more and register.
| Government & Food Safety | | | | - Gulf Coast oyster growers scramble to get BP compensation
Oyster growers along the Gulf Coast in Louisiana and Mississippi have until Tuesday to claim their short-term compensation from the BP oil spill that damaged their fishing grounds. Filing a claim can cost thousands of dollars, as growers must hire a state-certified assessor to determine the extent of damage to the oyster beds. USA TODAY (11/23)
| International | | | | | Editor's Note | | | | - SmartBrief will not publish Thursday or Friday
In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. Publication will resume Monday. | SmartQuote | | | |  | There is one day that is ours. There is one day when all we Americans who are not self-made go back to the old home to eat saleratus biscuits and marvel how much nearer to the porch the old pump looks than it used to. ... Thanksgiving Day ... is the one day that is purely American."
--O. Henry,
American writer,
quoted for Thanksgiving in the U.S., Nov. 25, 2010  |
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General Mills is selling its Australia bakery brands Croissant King and van den Bergh, which sell frozen dough and pastry products to professional bakers, to Kerry Group. The sale to the global company, based in Ireland, includes two facilities in Australia with 110 workers, and will be final Dec. 1. 
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