 | November 15, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Unilever sets environmental, growth goals
Unilever is releasing a Sustainable Living Plan that calls for cutting its environmental impact in half by 2020 while doubling sales. CEO Paul Polman calls the plan a new business model because it is "decoupling" growth and environmental goals while reducing emissions, water use and waste "primarily through innovation in the way we source, make and package" products. The Guardian (London) (11/15)        - Colgate Total offers oral-care advice for diabetics
Colgate Total, noting that people with diabetes are more likely to develop gum disease, is marking Diabetes Awareness Month with oral-care advice specifically for diabetics. The tips include controlling glucose levels, looking for early signs of gum disease and flossing daily. Drug Store News (11/12)  | For the eighth consecutive year, Pharmavite LLC has been awarded the Progressive Grocer Category Captains Award for vitamins and supplements. The award honors Pharmavite, manufacturer of Nature Made® products, for industry leadership, product innovation, retail performance and commitment to quality. | - Brands see "massive" potential in location-based apps
Location-based mobile applications, which offer incentives for consumers to pick up products and put them in shopping carts, are gaining traction with CPG companies including Tyson, PepsiCo and Seventh Generation. The technology will be a "game changer" for brands, said Mark DiPaola, CEO and co-founder of CheckPoints, noting, "The goal here is to deliver targeted messaging at that precise moment a purchase decision is made." Advertising Age (tiered subscription model) (11/15) - Health perception boosts chocolate beverages
Chocolate is one of the most popular flavors for beverages, with 85 launches through the end of September with chocolate ingredients or flavors, according to Mintel. "The newly found healthy attributes of chocolate have broadened its application and therefore its exposure to consumers who may otherwise have either not [consumed] or limited their consumption," said the chief flavorist at Flavor Producers Midwest Laboratory. BevIndustry.com (11/12)  | Make the most of the first-ever Small Business Saturday, November 27, 2010. A day to come together in support of small businesses like yours. The businesses that are the heartbeat of our communities and local economies. Join the movement, and help spread the word about your business with $100 of free Facebook advertising and other promotional tools. Get Involved. |
 - For Kraft marketing, "safe doesn't cut it"
Kraft Foods is making major marketing changes, ending ties with long-standing ad agencies and instead turning to newer, smaller shops known for creative and even risky campaigns. "Our ultimate goal is to heighten the profile and performance of Kraft Foods brands and we believe we're on the right track," said marketing executive Dana Anderson. "Different agencies are being asked to bring a fresh infusion of creativity to build the profile and performance of our iconic brands." Advertising Age (tiered subscription model)/Agency News blog (11/15)  - Walgreen boosts food choices in Chicago
Walgreen is helping to solve the food-desert problem in Chicago with its move to sell fresh produce in 10 locations identified as underserved. Chicago was the site of 2006 research on neighborhoods with less access to fresh foods, which also found that pharmacies were practically the only mainstream chains found in the city, and so were well-positioned to offer more food choices without investing in new locations. The New York Times (free registration) (11/12)  | Gain insight into the overall health of U.S. businesses and how to leverage new tools to better manage business, while reducing risk exposure. Register now for Gain a clearer picture of small-business risk in an uncertain market.
Nov. 16 | 2 p.m. Eastern |
 | Hot Topics |  | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Health & Wellness | | | | - Reducing salt consumption has long-term benefits for teens
Researchers said that teens could have a 30% to 43% lower risk of developing hypertension as adults if they would reduce their daily salt consumption by 3,000 milligrams. The study showed that cutting back on sodium also would reduce the long-term risk of coronary heart disease, heart attack and stroke. Reuters (11/14) - MaineGeneral Health taps Guiding Stars nutrition system
MaineGeneral Health, a hospital system in Augusta, Maine, has formed a partnership with Guiding Stars to provide nutrition rankings of foods sold in the cafeterias and served to patients. Guiding Stars, which ranks each food on a scale of zero to three stars, is used at supermarkets, schools and hospitals, and has an iPhone application. Progressive Grocer (11/14)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Agribusiness Seminar at Harvard Business School, January 9-12, 2011
For more than 50 years, this renowned Seminar has explored the business, economic, political, environmental, and societal issues that impact the agribusiness industry, providing executives with new knowledge and an essential full-chain, cross-industry, global perspective. Apply now.
Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| GMA News | | | |
| Government & Food Safety | | | | - Food safety bill moves to front burner
The Senate is poised to vote on a long-awaited food safety bill this week that would grant more authority to the Health and Human Services and Agriculture departments and charge the agencies with developing a national plan to improve the safety of the nation's food supply. The House passed the bill last year, and a key Senate committee gave its nod earlier this year, before health care and financial regulation reform shoved the issue onto the back burner. The Hill (11/14)
| SmartQuote | | | |  | You can tell how high a society is by how much of its garbage is recycled."
--Dhyani Ywahoo,
Native American spiritual leader,
quoted for America Recycles Day, Nov. 15, 2010  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Read more at SmartBrief.com | | A powerful Web site for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Friday, November 12, 2010
- Thursday, November 11, 2010
- Wednesday, November 10, 2010
- Tuesday, November 09, 2010
- Monday, November 08, 2010
| | | Lead Editor: Rebecca Pollack Scherr
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2010 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.