  | News about digital retail commerce |  | | |  | - Fashion site doesn't fear Google's stylish moves
Fashion website ThisNext doesn't see Google's recent high-profile leap into women's fashion sales as a threat so much as a confirmation that the segment is strong and growing, says CEO Matt Edelman. Since Edelman took the helm, the site has added more fashion-oriented content and seen membership rise to 6.5 million. "I love that Boutiques.com is drawing attention to the space. And we have a nice competitive advantage." Los Angeles Business Journal (free registration) (11/22)       | "M-commerce drives revenue 365/24/7 "
V.A.M.P. gives you access to your audience anywhere, anytime. Venda's integrated mobile solution, Powered by Digby, V.A.M.P. is a fully transactional mobile solution that allows your customers to search, shop, buy and pay. Easy implementation and High ROI. To find out more, "Request a Mobile Strategy Review" today. | - National chains debut online deals for Thanksgiving Day shoppers
A growing number of retailers plan to meet their shoppers online Thursday, catering to former Black Friday fans like Amanda Thomas Perry. Perry and millions of others across the country expect to shop online at some point on Thanksgiving Day rather than brave cranky pre-dawn crowds Friday, and chains including Kohl's, Wal-Mart, Macy's and J.C. Penney will offer virtually all of their early deals online. The New York Times (free registration) (11/21) - Online sales rise in recent weeks
Online sales showed strong growth in the first couple of weeks of November, raising hopes for e-commerce companies heading into the holiday season. Apparel sales were particularly strong, increasing 9.7% over the same period last year, according to figures from the most recent MasterCard Advisors SpendingPulse report. InternetRetailer.com (11/22)  | Adobe Mobile Experience Survey: What Users Want from Media, Finance, Travel & Shopping. With more than 4.5 billion cell phone subscribers worldwide, it's no wonder businesses are betting big on mobile. Get a first-of-its-kind, bird's eye view of what consumers are doing on their mobile devices and what most engages them across 4 key industries. Download the whitepaper. | - More merchants get merry with mobile
A growing number of national retail chains are getting serious about their mobile offerings as the holidays approach, including Office Depot, which has debuted a holiday gift app for iPhone users. Brands including Juicy Couture are moving beyond apps to launch new m-commerce sites. InternetRetailer.com (11/22)  |  |  | | Free Webinar: "The Playbook for a Global Facebook Strategy"
Only 30% of Facebook's 500,000,000 users are in the U.S. If you're not thinking globally in terms of your company or brand's Facebook presence, you're missing out! Learn proven strategies and tactics to manage your Facebook presence worldwide, while reducing costs and frustrations that go into scaling your Facebook marketing to the world. Register for Webinar. | |  |  |  |
 - Barnes & Noble taps Sarah Jessica Parker for NookColor ads
New commercials for Barnes & Noble's NookColor e-reader feature "Sex and the City" star Sarah Jessica Parker and aim to illustrate the many ways the device fits into busy lives. "It's really a product for the voracious reader. This ad was meant to capture this excitement," said the chain's digital marketing VP, Sasha Norkin. Adweek (11/22) - Wal-Mart tests e-commerce site in China
Wal-Mart has launched a test e-commerce site in China for its Sam's Club warehouse stores, a foray into the field dominated by Chinese company Taobao. The site was set up to serve Sam's Club members in Shenzhen, a city of 8.9 million people. Yahoo!/PC World (11/22)  | Drive company revenue by simplifying IT strategies.
Investments in IT are often seen as key to supporting core business operations. Microsoft Online Services offers technology solutions outfitted for small to mid-size companies that will free up resources and help employees focus on what matters most. Download this free whitepaper to find out more! |
| Interactive Advertising |  | | | - Mattel eyes advertisers with Web design
Mattel Digital Network is reaping the benefits after redesigning its websites in cooperation with digital ad agency Huge. The bottom-up approach allowed Mattel to make its sites including HotWheels.com and Barbie.com more advertiser-friendly. The agency's monetization division configures customers' back-end Web design to allow better integration with advertisers for maximum audience appeal. ClickZ (11/22) | Shop.org Spotlight | | | | - Pure plays take 5 spots on top 10 retailers for customer services list
As shoppers prepare to visit stores and websites after Thanksgiving, the finalists for the sixth annual Customers' Choice awards have been announced. The finalists, chosen by more than 9,000 shoppers through a write-in survey, include five pure-play retailers: Amazon, Newegg, Overstock, QVC and Zappos. Company rankings will be released at NRF's 100th Annual Convention, Jan. 9 to 12 in New York City. View the Top 10. - CyberMonday.com to host Twitter Party to kick off holiday shopping
Retailers and shoppers are invited to participate in a holiday shopping kickoff Twitter Party tonight from 8 to 9 p.m. ET. Hosted by mommy blogger Amy Lupold Bair, the party will focus on shopping deals, gift ideas and ways to save this holiday season. (We'll also be giving away over $1,000 in retailer gift cards!) Follow @shopcybermonday or use hashtag #CyberMonday to join the party! Learn more.
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Nearly four out of 10 retailers will use their Facebook page to reach out to shoppers with Black Friday deals. Source: 
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