  | News about digital retail commerce |  |
 | New Webinar on 12/2: Applying Social Commerce Technologies — Live Demo. Learn how innovative retailers are integrating social technologies like social sign-on, sharing and community to drive increased conversions, referral traffic and user engagement. Register now for the free webinar | - More shoppers enjoy tech-based bargain hunts
A growing number of consumers plan to incorporate tech tools into their holiday shopping arsenals, using apps and social sites to access promotions. National merchants are meeting the increased demand from tech-savvy shoppers, from White House Black Market's new location-based text alerts to discounts for Foursquare users who check in at J.C. Penney and Sports Authority stores. Chicago Sun-Times (11/23)        | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - Yelp introduces location-based discounts, freebies
Yelp has launched a location-driven "Check-in" program that allows businesses to offer discounts and giveaways to users of its application on the iPhone and Android. Customers have a choice of redeeming the offer immediately through a "Use it Now!" button or opting to "Save it!" for later use. ClickZ (11/23)  | Mobile technology can provide a platform for interactive real time workforce management. Equipped with mobile devices, managers and employees can communicate seamlessly to exchange information, staff shifts and ultimately improve the customer shopping experience. Download this complimentary article to get insight on the impact of mobile technology on workforce management. |
 - Amazon adds a site for Italian shoppers
Amazon debuted its Italian e-commerce site this week with more product categories than any other country-specific site, according to this article. In addition to Amazon's lineup of books, music, video games and gadgets, the site sells software and small home appliances. AuctionBytes (11/23) - Asos debuts designer Marketplace
Online retailer Asos unveiled a new site called Marketplace this week, a move that will allow small designers and boutique retailers to sell their goods on its websites. The 10-year-old UK e-commerce company has grown rapidly in recent years and sees about 8 million unique visitors each month. ComputerWeekly.com (U.K.) (11/23)  | Accelerate your business by enabling millions of Amazon customers to purchase on your mobile website or application. Features like 1-Click® and Amazon PayPhrase improve conversion by allowing Amazon customers to complete purchases using information stored in their Amazon.com accounts. Learn more about Checkout by Amazon Mobile. |
| Shop.org Spotlight |  | | | - Cyber Monday: a "bona fide phenomenon"
After nearly a decade of watching online sales spike the Monday after Thanksgiving, even the staunchest doubters can see that the Cyber Monday phenomenon lives -- not only in the U.S., but across the globe. Shop.org's Joan Broughton shares the story of how the term "Cyber Monday" came to be and what it means to retail now. Read more. - Shop.org SmartStat: Nov. 24, 2010
 One-quarter of retailers surveyed invested significantly in mobile commerce applications in preparation for Holiday 2010. Source: Shop.org survey conducted by BIGresearch - What retailers can expect in stores and online this weekend
As Americans start preparing for their Thanksgiving feast, millions have set their sights on shopping either in stores or online throughout the weekend and beyond. For a look at NRF's projections for Black Friday shoppers, research on retailers' plans for Cyber Monday, and the top toys list for 2010, visit NRF's Holiday Headquarters. Visit the HQ.
| Editor's Note | | | | - SmartBrief will not publish Thursday or Friday
In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. Publication will resume Monday. | SmartQuote | | | |  | There is one day that is ours. There is one day when all we Americans who are not self-made go back to the old home to eat saleratus biscuits and marvel how much nearer to the porch the old pump looks than it used to. ... Thanksgiving Day ... is the one day that is purely American."
--O. Henry,
American writer,
quoted for Thanksgiving in the U.S., Nov. 25, 2010  |
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