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| Advantage Sales Seeks $1.225 Billion in Buyout Loans Bloomberg ... the provider of sales, marketing and merchandising services to the consumer packaged-goods industry, is seeking $1.225 billion in bank loans to finance ... See all stories on this topic » | ||
| Ogilvy Expands With Unilever Brandweek Magazine 'Tis the season for consumer packaged goods at WPP Group's Ogilvy & Mather. Unilever, already an agency client, said it has moved its corporate brand ... See all stories on this topic » | ||
| David Bohan: Why it pays to invest in advertising and promotion The Tennessean They concluded: Brands are the lifeblood of consumer packaged-goods companies, and advertising and promotion build and protect the value of consumer brands. ... See all stories on this topic » | ||
| Why the Starbucks-Kraft Dispute Likely Comes Down to Instant Coffee DailyFinance Since 1998, Starbucks (SBUX) has contracted with savvy packaged-goods company Kraft Foods (KFT) to distribute its bagged coffee through grocery stores. ... See all stories on this topic » |
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