Wednesday, November 17, 2010

Yahoo! tests an online store for local deals

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November 17, 2010
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News about digital retail commerce
 
  Top Story 
 
  • RadioShack teams with Foursquare on holiday promotion
    RadioShack is offering a series of holiday season discounts for frequent Foursquare check-ins, both from the chain's stores and from "Hero Hotspots," designated by RadioShack. Hotspots include gyms and coffee shops, and customers must check in at a RadioShack store after two Hotspot visits to claim a 20% merchandise discount. ClickZ (11/16) LinkedInFacebookTwitterEmail this Story
White Paper: Consumer Attitudes to Digital Marketing
e-Dialog commissioned a survey of 13,000 consumers in 13 countries across the USA, Europe & Asia Pacific regions to determine their attitudes towards digital marketing. The white paper presents the four themes that emerged: collaboration, expertise, relevance and interactivity. Download it here.
  Online Retail Trends 
 
  • Personalized search results pay off for top online merchants
    More than half of the top online retailers use personalized search results based on past purchases and customer segment behavior, according to Aberdeen Group's Retail E-Commerce Search report. Almost three-quarters of the top performers also said they have employees whose time is dedicated to ensuring the accuracy of search results. InternetRetailer.com (11/16) LinkedInFacebookTwitterEmail this Story
  • Other News
Amadesa helps Shoebuy.com gain a significant boost in revenue per visit. The Amadesa Customer Experience Suite™ offers robust and powerful testing, targeting and personalization solutions proven to increase onsite engagement, conversions and marketing ROI. Learn how Shoebuy.com significantly impacts their bottom line by optimizing the user experience with Amadesa. Download the case study here.
  New Media & Technology 
 
  • PayNearMe raises $16 million in new funding round
    Alternative payment-services offering PayNearMe has raised an additional $16 million in a new round of funding led by Khosla Ventures. PayNearMe's service allows consumers who want to shop online but don't have bank accounts or credit cards a way to make their payments in person at 7-Eleven stores. TechCrunch (11/16) LinkedInFacebookTwitterEmail this Story
  • Other News
Free Webinar: "The Playbook for a Global Facebook Strategy"
Only 30% of Facebook's 500,000,000 users are in the U.S. If you're not thinking globally in terms of your company or brand's Facebook presence, you're missing out! Learn proven strategies and tactics to manage your Facebook presence worldwide, while reducing costs and frustrations that go into scaling your Facebook marketing to the world. Register for Webinar.

  Companies in the News 
 
  • Yahoo! tests an online store for local deals
    Yahoo! has launched an online store to sell local daily-deal offers from 20 companies including Groupon and LivingSocial, as part of an effort to compete with similar services from rivals Google and Facebook. The experiment aims to help consumers weed through myriad discounts to find local offerings that work best for them. The Wall Street Journal (11/16) LinkedInFacebookTwitterEmail this Story
  • White House Black Market to text fashion alerts
    Apparel retailer White House Black Market has debuted a location-based system that will send text messages alerting nearby shoppers of upcoming sales and online promotions, and share fashion-related news and tips. More merchants are using text messaging as part of their location-based marketing strategies, and studies show 95% of opt-in text messages are read by recipients. InternetRetailer.com (11/16) LinkedInFacebookTwitterEmail this Story
  • Google Goggles signs 5 brand partnerships
    Google has sealed deals with five brand partners to launch its Google Goggles service, a mobile app that allows smartphone users to access brand websites by snapping pictures of ads. Buick, Disney, Diageo, T-Mobile and Delta Airlines have made their new advertisements "Goggles-enabled." TheNextWeb.com (11/16) LinkedInFacebookTwitterEmail this Story
  • Shopkick signs Target as newest national retail partner
    Shopkick users will now be automatically checked in at 242 U.S. Target stores, adding to their caches of kickbucks, Shopkick's redeemable reward points. Once in the store, customers can earn additional points by scanning the bar codes on products from participating brands including Kraft and P&G. Mashable (11/16) LinkedInFacebookTwitterEmail this Story
  • Other News
Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW!
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  Shop.org Spotlight 
  • Online holiday shoppers' two magic words? Free shipping.
    Online consumers have signaled that free shipping offers -- both outbound and return -- are a big draw this holiday season. Based on the findings from this year's eHoliday survey, Shop.org Head of Research Fiona Swerdlow details exactly what consumers are looking for when it comes to shipping deals and how retailers are altering their strategy accordingly. Read more. LinkedInFacebookTwitterEmail this Story
  • Shop.org SmartStat: Nov. 17, 2010
    Men are most likely to use the Web to research consumer electronics, music and media, and computer products this holiday season. Source: Shop.org survey conducted by BIGresearch LinkedInFacebookTwitterEmail this Story
 
  • Retailers come free to Retail's BIG Show
    NRF offers retailers, store designers and visual merchandising professionals complimentary entrance into Retail's BIG Show EXPO Jan. 10 and 11, 2011. The EXPO pass provides access to the EXPO, opening night reception, multiple happy hours as well as more than 50 educational sessions on the floor. Retail's BIG Show centennial celebration takes place Jan. 9 to 12, 2011, in New York City. Learn more. LinkedInFacebookTwitterEmail this Story
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