  | News about digital retail commerce |  | | |  | - CPG companies see e-commerce as link to customers
Though e-commerce sales are still small for consumer packaged goods, companies are eager to participate in the trend because "they believe, rightfully so, that they've lost touch with their end customer, kind of ceded that to the retailer," a Deloitte analyst explained. Brian Wiegand of Alice.com, which provides e-commerce platforms, says marketers now expect up to 5% of sales to be online by 2015. Advertising Age (tiered subscription model) (11/17)       | What retailers can teach etailers
They are two different worlds, but etail can still learn a lot from retail. Learn 4 key mistakes that make etailers lose out big on sales, and the solutions that even a corner store retailer knows by heart. Ensure your online store really is open for business! No registration required: watch the video now! | - Merchants go social to win Black Friday shoppers
Retailers plan to use all the online tools at their disposal this year to promote their Black Friday bargains, with more than half planning to send advance e-mails and more than 20% expecting to tweet their deals, according to a recent Shop.org survey. "The rules for Black Friday have changed significantly," said NRF CEO Matthew Shay. CNET (11/18)  | Google Commerce Search provides a hosted search solution designed specifically for online retailers. Now you can help online shoppers use the power of Google search to find the products they want quickly. Google Commerce Search can be rapidly deployed and is easy to scale, with options that allow you to customize, track, and optimize performance as you go. | - How do merchants measure the value of a bar code scan?
More merchants are signing up with Shopkick, a location-based service that allows stores to offer discounts on some branded items when they use mobile devices to scan the products' bar codes. Target signed on this week with four promotions that will help determine the value shoppers place on the service. StorefrontBacktalk (11/18) - Daily deals aren't just for the corner store anymore
Services such as Groupon are largely limited to bricks-and-mortar stores, but new versions are popping up for virtual retailers. DealPop, like Groupon, is a juried service where selected deals are written up and distributed to subscribers, while Offerpop and Wildfire let you create your own coupons to promote among Facebook fans or Twitter followers. Practical eCommerce (11/15) - More firms launch Spanish-language sites
Advertisers are increasingly reaching out to the Hispanic market with websites and mobile services in Spanish, according to digital translation firm MotionPoint. Its clients include Ford Motor Co. and Papa John's International, which have seen their traffic grow since launching Spanish-language campaigns. Translation software is helping marketers target more audiences by converting their messages into multiple languages faster, the firm notes. The New York Times (free registration) (11/18)  | Get the free Coverity Scan 2010 Open Source Integrity Report featuring the Coverity Software Integrity Report for the Android Kernel. Coverity has been testing code in open source projects since 2006. In 2010 Coverity analyzed over 291 projects and 61 million lines of code. The 2010 report shares everything found — from security defects to what could be shipping inside Android devices. |
 - American Apparel's Groupon deal includes online sales
American Apparel launched a national Groupon deal this week, with a twist. Unlike the daily-deal site's first national promotion with Gap, this one allows shoppers who don't have brick-and-mortar stores in their markets to use the $25 coupon to buy $50 worth of items online. "We wanted this to be a truly national deal and it didn't feel right to exclude people just because we haven't opened a store in their city yet," the retailer's spokesman said. InternetRetailer.com (11/18) - PayPal aims to be the first to offer "T-commerce"
PayPal is working on a way to enable consumers to purchase products they see on Internet-connected TVs by using their remote controls, a company executive said. It's the latest effort in PayPal's plan to turn its payment platform into a "digital wallet." Mashable (11/18)  | Sell smart and boost revenue. Find out how better sales intelligence can help put your sales organization on top. LexisNexis® can help you gather the business intelligence you need to support your selling process, find better leads, close more deals, and grow your business. Click here to learn more. |
| Interactive Advertising |  | | | - New online ad network aims to boost clients' Facebook "Likes"
Online ad network RadiumOne has created a system it calls "like retargeting," which reaches out to likely brand fans with ads aimed at encouraging them to "like" the brands on Facebook. "Instead of retargeting people in the [sales] funnel, we're adding people to the funnel," said CEO Gurbaksh Chahal. Adweek (11/17) | Shop.org Spotlight | | | | - How to do mobile commerce right
According to Forrester Research, retailers see about 2% of overall online revenue come from mobile commerce. Following a webinar on the obstacles and enablers of mobile, Shop.org's Artemis Berry shares five must-have functions for any mobile commerce operation. Read more. - Shop.org SmartStat: Nov. 19, 2010
 8 out of 10 retailers surveyed who operate physical stores will use e-mail to promote offline Black Friday offers and store events. Source: Shop.org survey conducted by BIGresearch - Macy's president & CEO talks "omnichannel"
Terry Lundgren knows the Macy's customer. In his words, she's "multidimensional" in the way she works, plays and shops. In a recent Q-and-A, Lundgren, Macy's president, CEO and chairman, shares his views on why leveraging all channels together -- stores, websites and mobile -- is required to reach customers, and how this outlook creates a synergy that actually increases sales, not simply moves them around. Read more.
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