  | November 30, 2010 | News for the food, beverage and consumer packaged goods industry |  |  |
- Sara Lee expands its coffee business
Sara Lee is purchasing Brazilian coffee company Cafe Damasco for $60 million. The company already owns five coffee brands in the region, and the most recent purchase "gives Sara Lee a stronger presence in Brazil, particularly in the south where the coffee company has a strong market position," said Frank van Oers, CEO of Sara Lee's international beverage business. Bloomberg Businessweek/The Associated Press (11/29)        - Coors gets a free ride in "Tron"
The golden color of a Coors beer can has earned the brew a free appearance in the upcoming "Tron: Legacy" film. Director Joseph Kosinski said he was inspired by the can's look when he spotted it in a grocery store during filming. According to Kosinski, there was no product-placement agreement between Coors and the film's producer, Disney. NYTimes.com/Media Decoder blog (11/28) - Anheuser-Busch to zero in on Facebook users
Anheuser-Busch is teaming up with Toronto's Syncapse to take advantage of new Facebook features to target users. The brewer will use the Syncapse platform to deliver messages to specific users based on their locations and languages. ClickZ (11/29)  | D&O Insurance: Indemnity from the Top Down
By Elizabeth Wasserman, October 19, 2010
Shareholder lawsuits filed against AIG and other financial services firms at the onset of the recession has driven demand for director and officer (D&O) insurance at all manner of enterprises, including mid-size companies. |
 - Consumer Goods Forum announces green initiatives
The 400 members of the Consumer Goods Forum announced plans to reduce deforestation and phase out hydrofluorocarbon refrigerants. Muhtar Kent, CEO of Coca-Cola and co-chair of the forum, said, "The initiatives ... are good examples of the kind of bold and positive action that will be needed to move the needle in combating climate change." The Atlanta Journal-Constitution (free registration) (11/29) - "Water footprinting" may guide product development
Rising interest in water conservation has spawned studies of "water footprinting." Coca-Cola has calculated usage of fresh water for its Coke and Minute Maid orange juice products. Some analysts argue that tabulating water volume serves little purpose unless a price is placed on water, while others suggest that "there is a lot of value to water footprinting, no matter how you define it." The New York Times (free registration) (11/29) - Weight Watchers adjusts its strategy
Weight Watchers has launched its PointsPlus System, a program that encourages more fruit and vegetable consumption and factors in the fullness effects of protein and fiber. The program aims to help members choose foods that will help them feel full, but calories are still a key part of the formula, the company said. USA TODAY (11/29)  | Work where the work is, not where the phone is. SynJ™ from AT&T is The Small Business Phone System. See how cordless handsets, extended-range and intuitive navigation make SynJ the productivity booster your business needs. View the SynJ demo now. |
 - Unilever taps Ogilvy for brand-development push
Ogilvy & Mather is getting a starring role in Unilever's brand-development efforts. The consumer-products company is moving the account from Publicis' Fallon office in London to coordinate messages across channels, it says. Ogilvy currently heads up work on Unilever brands including Dove, Hellmann's and Pond's. Adweek (11/27)  | Create a winning social-media strategy
Relying on luck and good intentions when developing your social-media approach can leave you with disparate, ineffective initiatives. Get the data you need to formulate a savvy social-media strategy that produces measurable results. Check out SmartBrief's State of Social Media for Business 2010. |
  | Global trends create supply chain opportunities
In response to global economic and demographic trends, retailers' are mounting new methods to attract customers — creating downstream challenges for Fast Moving Consumer Goods manufacturers. Download a new whitepaper about supply chain strategies manufacturers can adopt that meet retailers' needs and enable business growth. | | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Science & Technology |  | | | | Health & Wellness | | | | - Most Americans meet calcium and vitamin D recommendations
Many Americans are getting sufficient calcium and vitamin D thanks to food fortification and supplements, but also because of their consumption of milk, yogurt and fatty fish. Still, the Institute of Medicine recommends higher amounts than it did 13 years ago. USA TODAY (11/30) | GMA News | | | |
| Government & Food Safety | | | | - Los Angeles County ban on plastic bags only affects grocers
Grocers in unincorporated Los Angeles County are upset that they are the only group affected by a recently passed ban on plastic bags and a mandate to charge 10 cents per paper bag. The move was designed as an eco-friendly shift to encourage more shoppers to bring reusable bags, but it doesn't apply to big-box stores or other retail outlets. The law, set to take effect next summer at larger stores and in 2012 at smaller merchants, will likely face court challenges first. San Jose Mercury News (Calif.) (free registration) (11/27)
| International | | | | - Turkey's culture presents hurdles to liquor industry
The growing economy in Turkey is alluring to more spirit manufacturers including Bacardi and Absolut, but taxation, religious holidays and uneducated consumers present marketing challenges. The investments appear to be paying off. John McDonnell, CEO of Patron Spirits International, said its Turkey business is up 80% compared with last year. The Wall Street Journal (11/28) | SmartQuote | | | |  | It is justice, not charity, that is wanting in the world."
--Mary Wollstonecraft,
British writer, philosopher and advocate of women's rights  |
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