 | News about digital retail commerce |  | | |  | - Q-and-A: Groupon co-founder Eric Lefkofsky
Eric Lefkofsky made his millions early, starting several successful tech companies before he turned 40. His latest venture is Groupon, the site that pioneered the art of the online daily deal and has been called the fastest-growing company ever. In this interview, the normally low-profile Chicago entrepreneur shares his thoughts on why Groupon proved so successful and how social media is shaking up the business world. The New York Times (free registration) (11/17)       | |  | | | New Analyst Report: "US Online Holiday Retail Forecast, 2010"
US online retail sales are expected to grow 16% year over year this holiday season. The latest research shows that consumers are ready to spend and retailers are primed to react. This new analyst report, compliments of Demandware, provides important industry insight and recommendations for how retailers can fully capitalize on this year's opportunities. Download this free report today. | |  |  ADVERTISEMENT | |  |
- Report: Online bargain hunters are holding back
Online shoppers are clicking on as many promotional offers as they have in years past, but more of them are holding off on purchasing, according to new data from Savings.com. "People are just going to wait until later in the year if they have to buy," said CEO Loren Bendele. "People are still going to buy holiday gifts. But they're going to wait until they can find the absolute best deal." Reuters (11/17) - Shoppers head online to research Black Friday deals
Consumers aren't waiting until the last minute to plan their Black Friday buys, and merchants are meeting them online with advance details on "doorbusters." Dozens of websites tracking Black Friday deals are seeing increased traffic, as shoppers research upcoming bargains such as $100 Nook e-readers at Best Buy and 40-inch HDTVs for under $300 at Target. The Wall Street Journal (11/18)  | Did you know that 89% of consumers started their holiday shopping online? Or that searches for 'coupons' peak on Saturdays? If not, you should visit our ThinkHoliday site: www.google.com/thinkholiday where you'll be privy to a wealth of exclusive information on consumer shopping behavior, hot products and the latest holiday insights from Google. | - CyberMonday.com displays holiday deals from 700 merchants
CyberMonday.com starts the season with a redesigned site and new features including a favorite deals section and a "Top 10 Hottest Products" list. The site, created by Shop.org in 2006, has since grown to include holiday deals from more than 700 retailers. Last year, the site generated more than $6 million in sales. AuctionBytes (11/17) - Twitter backlashes aren't always bad news
McDonald's faced a minor backlash after buying a Promoted Trend for its McRib sandwich -- but at the end of the day there's no such thing as bad publicity, experts say. While there were as many "yucks" as "yums" in response to McDonald's promotion, analysts say the buzz will ultimately boost sales. "I've heard so much about this mystical sandwich I must see for myself now," noted one curious Twitter user. CNN (11/17)  | Adobe Mobile Experience Survey: What Users Want from Media, Finance, Travel & Shopping. With more than 4.5 billion cell phone subscribers worldwide, it's no wonder businesses are betting big on mobile. Get a first-of-its-kind, bird's eye view of what consumers are doing on their mobile devices and what most engages them across 4 key industries. Download the whitepaper. | - Target taps Twitter, Facebook for Black Friday promotion
Target has added a social push for its two-day Black Friday sale by placing ads on Facebook and Twitter. The Facebook Sponsored Ad includes a Christmas-themed video clip, but lacks a "landing page" with specific holiday promotions. The Twitter Promoted Trend ad uses the #BlackFriday hash tag and connects users to a landing page. ClickZ (11/17)  |  |  | | Free Webinar: "The Playbook for a Global Facebook Strategy"
Only 30% of Facebook's 500,000,000 users are in the U.S. If you're not thinking globally in terms of your company or brand's Facebook presence, you're missing out! Learn proven strategies and tactics to manage your Facebook presence worldwide, while reducing costs and frustrations that go into scaling your Facebook marketing to the world. Register for Webinar. | |  |  |  |
| Shop.org Spotlight |  | | | - Retailers using websites to entice Black Friday shoppers into stores
With 138 million Americans planning to shop on Black Friday weekend, it's no surprise that retailers are luring customers into stores through a variety of communication channels. According to the Shop.org eHoliday survey, more than half of retailers will send a special e-mail to customers about Black Friday deals, and nearly four out of 10 will use their Facebook page to reach out to shoppers. Additionally, many retailers will utilize their website's home page and Twitter to announce and promote Black Friday deals. Read more. - Shop.org SmartStat: Nov. 18, 2010
 Women are most likely to use the Web to research online apparel and accessories, books, gift cards, toys, and music and media. Source: Shop.org survey conducted by BIGresearch - Gift cards top wish lists as most requested gift, sales expected to rise
More than 75% of U.S. holiday shoppers say they will purchase at least one gift card this holiday season, according to a new NRF survey. Americans will spend an average of $145.61 on the cards throughout the season, resulting in total gift card spending of $24.78 billion. Gift cards remain the most requested holiday gift, marking the fourth year in a row gift cards have topped consumers' wish lists. Read more.
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