  | November 22, 2010 | News for the retail industry |  |  | | - Forever 21 finds temporary home on 5th Avenue
Forever 21 is bringing its fast-fashion to Manhattan's upscale Fifth Avenue shopping district, but it's only there on a temporary pass. The chain will take up residence for six months at the Takashimaya building, surrounded by luxury merchants including De Beers and Emilio Pucci, and seeking to cater to customers looking to mix trendy affordable fashions with luxury pieces. The Wall Street Journal (11/20)       - Lauren's lasting appeal weathers tough economic times
Ralph Lauren Corp. recently celebrated the 10-year anniversary of its successful website with separate parties in New York and London. The company has good reason to cheer -- apparel sales rose strongly during the recession, a fact the company attributes to the enduring appeal of the designer and the styles, and a move earlier in the decade to restore Lauren's air of exclusivity by removing its brands from discount retail stores. Crain's New York Business (11/21) - Blockbuster to consumers: We're still open for business
Blockbuster has gotten the OK of the bankruptcy court overseeing its Chapter 11 reorganization and senior lenders to mount its first major ad push in three years. The goal of the $15 million to $20 million effort is to emphasize Blockbuster's 28-day exclusive for new releases over rivals Netflix and Redbox, as well as to remind the public that it's still operating. Los Angeles Times (11/22)  | Did you know that 89% of consumers started their holiday shopping online? Or that searches for 'coupons' peak on Saturdays? If not, you should visit our ThinkHoliday site: www.google.com/thinkholiday where you'll be privy to a wealth of exclusive information on consumer shopping behavior, hot products and the latest holiday insights from Google. | - Early sellouts shoot blue-haired doll to hot toy status
More than a month before Christmas, toy stores have sold out of Mittens Fluff 'N' Stuff, one of eight "Sew magical -- Sew cute" dolls from toy maker Lalaloopsy. The blue-haired, button-eyed doll has proved to be the most popular of the bunch, spurring parents to pay as much as $89 online for the $25 toy, whose back story says she was sewn from fragments of Eskimo scarves. New York Post (11/21)  | Increase Profitability and Productivity in 2011
Download this free Aberdeen report to learn how Enterprise Resource Planning (ERP) can help improve operational performance, and differentiation. As capital and credit become readily available again, use ERP to gain the competitive advantage. | - Will merchants find long-term value in location-based apps?
A slew of new apps including Facebook Places lets shoppers check in when they're near participating stores, offering merchants the chance to reel in customers with discounted offers. But some merchants question the value of cutting prices for everyone who walks in the door, the Boston Globe reports, and they're backing off plans to participate in location-based deal offers in favor of promotions that reward customers already loyal to their businesses. The Boston Globe (11/21)  | Durable Data Security: Tokenization vs E2EE. How can you stop chasing the moving target of PCI compliance and secure your cardholder data once and for all? This new 14-page White Paper from Retail TouchPoints compares the pros and cons of today's two leading approaches, to help you decide which one will work best in your retail organization. Download your copy now! | Top five news stories selected by NRF SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
 | Adobe Mobile Experience Survey: What Users Want from Media, Finance, Travel & Shopping. With more than 4.5 billion cell phone subscribers worldwide, it's no wonder businesses are betting big on mobile. Get a first-of-its-kind, bird's eye view of what consumers are doing on their mobile devices and what most engages them across 4 key industries. Download the whitepaper. |
| NRF News |  | | | - 9 out of 10 retailers planning Cyber Monday promotions
Five years after the phrase "Cyber Monday" was coined, retailers have even bigger plans for the Monday after Thanksgiving. From one-day sales to free shipping on all purchases, nearly nine in 10 retailers will have a special promotion for Cyber Monday, according to Shop.org's eHoliday survey. "Just when we think that Cyber Monday can't get any bigger, it does," said Joan Broughton, Interim Executive Director of Shop.org. Read more. - Do you have what it takes to win a Racie?
Only the best of the best in retail advertising and marketing take home honors -- do your campaigns have what it takes? The Racie Awards honor the best retail ads, commercials, digital efforts and other communication materials that consumers first experienced in 2010. Submit your best work now; the call for entries deadline for 2011 Racie Awards has been extended to Nov. 30. Learn more.
| Chain Restaurant News | | | | - Illy's wins brand exclusivity at U.S. cafes and hotels
Upscale Italian coffee brand Illy's has been making inroads with U.S. cafe operators, as the exclusive coffee in a growing number of establishments, according to this article. Now the chain aims to expand by winning the business of hotels worldwide, including the newly opened JW Marriott Marquis Miami, which serves the brand and boasts an Illy's coffee shop in the lobby. The Wall Street Journal (11/22) - Survey: Quickservice convenience matters more than price
Quickservice customers ranked convenience higher than price on the list of qualities they look for in a meal, and half of respondents to a study left their homes specifically to eat at a quickservice restaurant, according to recent findings. The survey also revealed that guests concerned about securing a healthy meal headed to KFC more than the average chain. QSR Magazine (11/2010)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Mobile barcodes make traditional media both interactive and measurable. When consumers scan these barcodes with their mobile devices, they are immediately connected to the web where they can view videos, coupons, and more. Want to learn more about mobile barcodes? Sign up for a FREE webinar today.
Interested in learning more about advertising in NRF SmartBrief? Contact Susan W. Kim at (202) 407-7877 or skim@smartbrief.com.  | |  | |  |
| Career Track | | | |  | |  | | | | | | |  |  Senior Executive Assistant | Chico's FAS Inc., | Fort Myers, FL | | Product Marketing Manager | RPI | Seattle, WA | | Manager, Web Merchandising Intelligence | Kohl's Corporate Offices | Menomonee Falls, WI | | Buyer | Art Van Furniture | Warren, MI | | Director of Marketing and Licensing | Spencer Gifts | Egg Harbor Township, NJ | | Merchandise Planner | Kohl's Corporate Offices | Milwaukee, WI | | Director of E-Commerce | The Wet Seal, INC | Foothill Ranch, CA | | VP of Marketing | Teavana | Atlanta - Buckhead, GA | | Buyer IV - Mens Softlines | Exchange (Army Air Force Exchange Service) | Dallas, TX | | Project Manager 2 | PetSmart | Phoenix, AZ | | Director of Display Advertising - ProFlowers, RedEnvelope and Shari's Berries | RedEnvelope / ProFlowers | San Diego, CA | | Director of Field Construction | Rent-A-Center | Plano, TX | | Associate Merchandise Manager, RedEnvelope | RedEnvelope | San Diego, CA | | Manager, Home Office Human Resources (Recruitment & Employee Relations) | Follett Higher Education Group | Oak Brook, IL | | Senior Planner - Toys | Walmart | Bentonville, AR | | Senior Product Development Analyst | The TJX Companies, Inc. | Framingham, MA | | Assistant Category Manager - Reader's Market | Sears | Hoffman Estates, IL | | Retail Marketing Director | OfficeMax, Inc | Naperville, IL | | Business Process Analyst | QVC | West Chester, PA | | | |  | |  | |
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Nearly four out of 10 retailers will use their Facebook page to reach out to shoppers with Black Friday deals. Source: 
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