 | News about digital retail commerce |  | | |  | - Online Christmas tree sales are on the rise
Target began selling live Christmas trees online for the first time this year, joining Costco as one of the few national retailers to do so and saying it expects city dwellers to appreciate the convenience of having trees delivered to their doors. Smaller sellers across the country have been hawking their live trees online for several years, including Chub Lake Tree Farm, which launched the program in response to customer demand and now sells 10% of its holiday trees online. Star Tribune (Minneapolis-St. Paul, Minn.) (11/12)      - More merchants announce early free-shipping offers
Retailers including Neiman Marcus, L.L.Bean and Wal-Mart are adding early free-shipping offers for the holiday season. In addition, merchants have removed minimum-purchase requirements to qualify for free shipping, including Saks Direct, which last week dropped its $150 minimum for a limited time. InternetRetailer.com (11/12) - E-commerce sites aim to win with customized approach
A growing number of e-commerce players are winning customers through their DIY approaches and betting that consumers will flock to their mass-customization sites this holiday season. New sites allow buyers to design everything from their ideal mattress to the perfect diamond ring. The Boston Globe (11/14)  | Adobe Mobile Experience Survey: What Users Want from Media, Finance, Travel & Shopping. With more than 4.5 billion cell phone subscribers worldwide, it's no wonder businesses are betting big on mobile. Get a first-of-its-kind, bird's eye view of what consumers are doing on their mobile devices and what most engages them across 4 key industries. Download the whitepaper. | - National chains start early with social holiday promos
A host of national retail chains debuted their holiday social media efforts last week, launching new campaigns on Facebook and Pandora Radio, ClickZ reports. Gap, Kohl's, Home Depot and J.C. Penney were among the first merchants to unveil advertising pieces and paid sponsorships on the social sites. ClickZ (11/12) - Daily-deal vouchers to fill stockings this season
A growing number of consumers plan to purchase vouchers from daily-deal sites such as Groupon and LivingSocial as stocking stuffers this season, according to a new survey. The survey also found that 91% of respondents would appreciate receiving the vouchers as gifts this year. InternetRetailer.com (11/12)  | The Forrester Wave™ B2C eCommerce Platforms, 2010
View the report for evaluations of top commerce platform vendors across a range of business and technology criteria, and see why ATG is cited as a leader, with the top scores in technology architecture, customer management, customer service, install base strength, and e-commerce revenues. Download Now | | Hot Topics |  | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Google to debut fashion boutiques this week
Google plans to make an online fashion splash with the Wednesday launch of a website and a string of virtual boutiques created by celebrities including Sarah Jessica Parker and upscale designers such as Cynthia Rowley. The site, whose working title is Boutiques.com, doesn't sell to consumers directly but links shoppers to brand or retail sites. Women's Wear Daily (subscription required) (11/15)
| Shop.org Spotlight | | | | - Top 5 features consumers want from your site this holiday season
When it comes to site features this holiday season, consumers want clear messaging on price, product description and shipping information. Based on Shop.org's eHoliday survey, which surveys pre- and post-holiday shopping expectations from shoppers and retailers, Fiona Swerdlow, head of research for Shop.org, details the top five site features consumers can't live without this season. Read more.
| SmartQuote | | | |  | You can tell how high a society is by how much of its garbage is recycled."
--Dhyani Ywahoo,
Native American spiritual leader,
quoted for America Recycles Day, Nov. 15, 2010  |
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More than half of retailers surveyed are increasing their use of Twitter this holiday season. Source: 
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