| News about digital retail commerce |  |
- PPR partners with Yoox to sell brands online
Luxury brand conglomerate PPR has teamed with Italian e-commerce company Yoox on a joint venture to create single-brand online stores to sell PPR's brands around the globe. The brands include Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga and Sergio Rossi, with the first stores slated to launch by the end of the year. Women's Wear Daily (subscription required) (8/5)       | A Formula for Jumpstarting Ecommerce Sales Through Facebook: The Pictureline Case Study
In this brand new case study from Offerpop, discover how, in just four months, a company built a fan base with an activity level rivaling those of the top 100 brands on Facebook, and ignited ecommerce sales in the process. Download it for free! | |
- How to pick the right photos for social sites
Social media sites have made product photos more important than ever, and technology has made them easier to create, writes Riverside Marketing Strategies President Heidi Cohen. She shares tips for picking pictures that show products in their best light, including choosing photos that show off what's special about your products and images that illustrate how to use what you're selling. ClickZ (8/6) - 6 ways companies can create a culture of experimentation
Consumer-facing Internet companies should always be testing different variations of their websites or products, which is easier to do when a company has built a culture of experimentation, writes Shop It To Me CEO Charlie Graham. He offers six tips on how to build that culture of experimentation, including showing people that everyone is wrong sometimes, creating an environment in which testing is convenient, and incorporating brainstorming sessions into weekly schedules. Mashable (8/3)  | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- Former ASDA chief turns to online bike sales
Former ASDA chief executive Andy Bond is bullish on the future of Internet retail, so much so that he has taken the helm of online bicycle retailer Wiggle. "What the Internet is doing is providing a platform to create the first truly global retailer," he said. The Telegraph (London) (8/5)  Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers.
- Why brands shouldn't neglect search
It can be difficult for digital marketers to justify search campaigns, but brands shouldn't neglect the medium, according to an eMarketer report. Nearly two-thirds of U.S. Web users log onto search engines at least once per day, so search ads play an important role not just in generating traffic and sales, but also in brand-building, the report notes. eMarketer (8/6)  | Knowing your customer better comes with undeniable benefits. But challenges arise from behaviorally-targeted advertising with critical caveats on the management of personally identifiable information. Learn to balance profitable marketing, regulation and consumer trust in this FREE white papaer. |
 | Shop.org Spotlight | | | | - Study up on this year's back-to-school shopper with NRF's Cheat Sheet
America is in the heart of the back-to-school shopping season, and retailers must be on top of their game to engage these budget-conscious consumers. Enter NRF's Back-to-School Cheat Sheet: An all-in-one resource guide including top trends driving online consumer spending, historical data, insights into the influence of tweens and teens this year, and much more. This new addition can be found at NRF's Back-to-School Headquarters -- the industry's one-stop shop for the second biggest shopping season of the year. Download the Cheat Sheet. - Do coupons really increase site conversion?
While more consumers turn to coupon-related sites, the question lingers: do online coupons drive new and sustainable business to merchants? In a new addition to the Shop.org white paper library, Forrester Research surveyed coupon users and e-commerce executives to find to what extent online coupon and deal sites increased conversions, decreased shopping cart abandonment, and improved customer loyalty and company brand reputation. Download the white paper.
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Amazon.com made the top 10 on this year's Hot 100 Retailers list with annual retail sales reaching more than $26 billion in 2011. Source: 
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