  | August 9, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Quotes get arty with Ovaltine app
Ovaltine has launched an application on Facebook that helps parents turn quotes from children to digital art that can be shared on social media. "Our research showed that moms are very cued into the things their kids say, as signposts of kids' emotional and social development, but they're constantly bemoaning the fact that they can't quite remember all of the adorable, brilliant, insightful things their kids say," said Jim Sollisch, vice president and senior creative director for Marcus Thomas, the agency that created the campaign. "There are plenty of tools for capturing kids' visual moments, but up to now, none for capturing the words." MediaPost Communications/Marketing Daily (8/8)       - Nestle debuts lower-sugar Juicy Juice Fruitifuls
Nestle has extended its Juicy Juice line with the addition of Juicy Juice Fruitifuls, which the company says have 35% less sugar than regular juice. The product is meant to meet the needs of families looking for a healthy drink option, Juicy Juice brand manager Megan Shea said. "We know that many parents are concerned about sugar intake and are diluting juice at home to reduce sugar, but are losing the juice flavor that appeals to kids," she said. Drinks Business Review (8/2)  | Learn how to KISS for Digital Marketing Success!
August 15th at 2 PM ET
Join this free Webinar as Jason Falls, author and social media guru, shows how the "less is more" principle applies to social media marketing. Learn how to boost exposure of Facebook content, improve search engine rankings and increase demand across channels. Register now for the KISS Method to Digital Marketing Success! | |
- Craft brews beat the odds
 Craft beer sales grew 14% in the first half of the year, and more small-batch brewers are coming online at a faster rate than at any time since the end of Prohibition, according to the Brewers Association. The trend has driven more news outlets to write about beer and spurred a quick sellout of tickets for this year's Great American Beer Festival. SmartBrief/SmartBlog on Food & Beverage (8/9) - Mintel offers advice for meat-substitute makers
Makers of meat substitutes can benefit from a message of indulgence, health and convenience, says Mintel, which found many consumers shy away from meat substitutes on the belief they are bland. "Having established a health-based proposition, there is now an opportunity for the category to further explore enjoyment and indulgence to attract and entrench both meat eaters and vegetarians," said David Jago, director of innovation and insight at the market analysis firm. FoodNavigator (8/7)  | The recruiting ecosystem is changing, led by professional social networks like LinkedIn and social media apps like Jobvite. Examine how the new ecosystem creates a streamlined, scientific and democratic approach to the recruiting process in this free white paper. |
 | Supply Chain Management |  |  | | - Improve supply chains through communication, motivation
Making sure people understand what is expected of them and that they are invested in the process is one way to improve supply-chain performance, writes Shawn Casemore, president of consulting firm Casemore & Co., which specializes in in supply-chain management. Reviewing procedures and training employees are continuous processes, he writes. CFO.com (8/8)  | Earn 2X rewards points on gasoline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Coke turns to Droga5 for U.S. creative on Coke Zero
Coca-Cola has shifted its Coke Zero account to Droga5 from Crispin Porter + Bogusky, which has held the account since handling the brand's launch in 2005. Droga5 will handle both traditional and digital marketing, with the first campaign expected in March. Adweek (8/8)  | New study: Social data helps CMOs drive key decisions
A new survey of The CMO Club reveals that most CMOs use real-time data from consumer conversations to indicate trends and make decisions - far beyond marketing. CMOs who share this data across their organization have a huge impact on all aspects of product development, sales, service, and more. Read the free report now! |
 | Retail Spotlight | | | | - Trader Joe's increases focus on sustainable and local products
Trader Joe's, which sells food that can't be found elsewhere and focuses on good prices and high quality, is moving toward removing nonsustainable products from its mix. The company also buys some fresh food within 150 miles of its warehouses and signed the Fair Food Agreement, which benefits tomato pickers in Florida. TheAtlantic.com (8/7)
| Health & Wellness | | | | | GMA News | | | | - Capturing recall costs: Measuring and recovering the losses
In less than two weeks, GMA will be hosting the Litigation Webinar: Current Issues in the Food, Beverage and Consumer Packaged Goods (CPG) Industry, featuring industry litigation experts addressing hot topics in the food, beverage and CPG industry. On Wednesday, Aug. 22, from 1-4 p.m. (EDT), join Suzan Charlton of Covington & Burling LLP, and Allen Melton and Bradley Nichols of Ernst & Young LLP in the session, Capturing Recall Costs: Measuring and Recovering the Losses. Because product safety is the number one concern in the industry, GMA, in collaboration with Covington & Burling LLP and Ernst & Young, conducted a new study concluding that in the wake of a recall, multiple business functions must be engaged in order to manage a recall effectively and minimize its impact on the business. This presentation, based on a year-long study of 34 participating GMA-member companies, will cover leading practices for food and beverage manufacturers, ingredient suppliers and other businesses in handling the risk management and financial aspects of a recall, from supplier indemnities to insurance coverage, in order to minimize the impact of product recalls on your bottom line. Register today.
| Government & Food Safety | | | | - USDA advisory group gets 2 more years
The U.S. Department of Agriculture published notice that it will continue its Meat & Poultry Inspection Group, established in 1971, for another two years. The group typically meets twice a year, and gives advice to the secretary of agriculture. FoodSafetyNews.com (8/8)
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