| News about digital retail commerce |  |
- E-retail sites adopting membership-based strategy
For a flat monthly rate, customers of ShopStyle, JewelMint, BeautyMint, ShoeDazzle and other membership-based e-commerce sites receive personalized style recommendations and have the option to purchase or pass on the outfits, jewelry and shoes available for purchase that month. Many of the sites have celebrity partners, such as Kate Bosworth for JewelMint, Mary-Kate and Ashley Olsen for StyleMint, and Jessica Simpson for ShoeMint. Women's Wear Daily (subscription required) (8/2)       - Crane & Canopy e-store shrinks home goods supply chain
Home goods store Crane & Canopy is cutting costs by operating entirely online and handling all stages of the supply chain, from design to sales. "[Suppliers] know the Internet is where the growth is," co-founder Christopher Sun said. "Two to three years ago, the factories wouldn't have even been interested." TechCrunch (8/2) - More than half of smartphone users use mobile shopping apps
48 million U.S. smartphone owners used mobile commerce apps in June, accessing the apps an average of 17 times that month, according to Nielsen. eBay ranked most-used among mobile shoppers, with 13 million unique visitors per month, and Amazon.com came in second with 12 million unique visitors per month. Internet Retailer (8/2)  | The State of Customer Data Integration in 2012: Industry Report
This free report from Scribe Software covers the What, Why & How of CRM Integration. In this report learn how customer data integration can play a critical role in addressing operational challenges in sales, marketing and customer service. Download the free report now. |
 - Rakuten CEO has Amazon in his cross hairs
Hiroshi "Micky" Mikitani, CEO of Japanese Internet giant Rakuten, likes to turn up to industry conferences wearing a shirt with the slogan "Destroy Amazon." Mikitani has built an online-retail empire, acquired the Kobo e-reader and launched an aggressive global expansion in hopes of achieving his goal. "We will be six to five times larger than we are now in five years," he said. CNNMoney (8/2) - SearsLatino leader says diversity is a "challenge and an opportunity"
 SearsLatino was designed to appeal to Hispanic American shoppers and Mexicans, says Oscar Castro, director and general manager of international e-commerce and multichannel integration, in an interview here. "We decided to build one central forum, SearsLatino, to engage all of our Latino fans and friends. We believe this can lead to a much more robust and engaging dialogue, as opposed to having more limited conversations with individual segments of the Latino market," Castro says. eMarketer (8/3)  | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
- Teen brands employ texting to engage customers
Teens and twentysomethings exhibit rapid response rates to marketing texts, according to retailers. Retailers such as Charlotte Russe, Claire's Boutique and Vans are targeting these customers through texts offering discounts, special offers and insider information. Charlotte Russe noted that 10% of its e-mail promotions are opened, compared with a 95% read rate for texts. The Wall Street Journal (8/1)  | Learn about Xerox® solid ink and enter to win
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Enter to win the new Apple®MacBook® Pro when you learn more. |
 | Shop.org Spotlight |  |  | | - The evolution and innovation of the Starbucks logo
Starbucks is the very model of a successful, multifaceted global enterprise, but it all started with one shop more than 40 years ago. As the company evolved, so has the now ubiquitous Siren logo. At the Shop.org Annual Summit in Denver, the man behind last year's logo refresh, Steve Murray, Starbucks content manager of brand strategy, will share how the company balances constant innovation, brand identity and personal relationships between baristas and customers worldwide. Learn more.
| Editor's Note | | | | - SmartBrief exclusive from Guy Kawasaki
Shop.org SmartBrief is proud to share an exclusive chapter from best-selling author Guy Kawasaki's new book, "What the Plus! Google+ for the Rest of Us." In return for updating your SmartBrief profile, we will give you Chapter 6 of Kawasaki's book on Google+ –- "How To Share Posts" -– absolutely free. Learn more here. | SmartQuote | | | |  | The greatest blunders, like the thickest ropes, are often compounded of a multitude of strands."
--Victor Hugo,
French novelist and poet  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Associate Publisher: Dena Malouf 202-407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Thursday, August 02, 2012
- Wednesday, August 01, 2012
- Tuesday, July 31, 2012
- Monday, July 30, 2012
- Friday, July 27, 2012
| | | Lead Editor: Megan Conniff
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