| August 2, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Irene Chang Britt takes Pepperidge Farm helm
Irene Chang Britt has begun her job as president of Pepperidge Farm, the first woman to hold the job since 1966, when founder Margaret Rudkin stepped down. "I'm confident she will bring a new global perspective and insights to this business that will lead to continued growth," said Denise Morrison, CEO of Campbell Soup, which acquired Pepperidge Farm in 1961. Progressive Grocer (8/1)       - Quaker Oats CMO on reaching younger consumers
 Justin Lambeth, chief marketing officer for Quaker Oats, said the PepsiCo brand was popular with people older than 50 but was "not resonating with younger consumers, particularly modern moms in the 28- to 32-year-old bull's-eye." He said the brand "clearly needed to get more growth from innovation. But we also needed the innovation to build and contemporize the brand." Forbes (8/1)  | The recruiting ecosystem is changing, led by professional social networks like LinkedIn and social media apps like Jobvite. Examine how the new ecosystem creates a streamlined, scientific and democratic approach to the recruiting process in this free white paper. |
 - Survey finds women and those older than 55 buying local beef
Women and people older than 55 are most likely to purchase beef from local sources, according to a survey by researcher Sarah Bernard of Kansas State University. "Females, who tend to be the primary consumer when it comes to food products, and the older population seemed to have a great motivation and calling to buy local products, and this appeared to be very important to them," Bernard said. Progressive Grocer (8/1) - Cheeseburgers and sweets power Olympic swimmers
Olympic swimmers eat the foods that everybody else is told to consume only in moderation, in a bid to simply consume enough calories. Though Ryan Lochte eliminated fast food after winning four medals in Beijing, Kathleen Hersey loves chocolate, Scott Weltz fills up on cheeseburgers, and Conor Dwyer indulges in brownie sundaes. The Wall Street Journal (8/1)  | The State of Customer Data Integration in 2012: Industry Report
This free report from Scribe Software covers the What, Why & How of CRM Integration. In this report learn how customer data integration can play a critical role in addressing operational challenges in sales, marketing and customer service. Download the free report now. |
 - Forum fine-tunes Supply Chain Institute
The Global Supply Chain Institute at the University of Tennessee recently held a one-day forum to discuss issues in need of research, and make sure "the structure is in place to conduct the most meaningful research," said supply chain management professor Ted Stank. "We think it's important that this research be applicable in business, to help in the process of separating truth from hype," he said. Supply Chain Management Review (7/31)  | Advertising & Marketing |  |  | |  | Earn 3X rewards points when you fly with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Bagel Factory gives Price Chopper an edge
Price Chopper Supermarkets has been mixing, boiling and baking fresh bagels daily for 20 years, since installing the Bagel Factory at stores. "Twenty years ago, authentic, high-quality bagels made from scratch using this elaborate process were few and far between," said Mona Golub, vice president of public relations and consumer and marketing services. "Even today, in a supermarket setting, it's rare to find product of this high quality." GroceryHeadquarters.com (8/1)  | Any business expanding globally needs to be aware of the complex and oftentimes stringent privacy regulations they'll encounter as they move into new markets. In the EU, for instance, a strict regulatory framework that could spell headaches for U.S. businesses who don't have the facts. Download this FREE eBook to avoid common pitfalls and streamline EU legal compliance. |
| Health & Wellness | | | | - Getting juiced on juicing
Using juicers to create fruit and vegetable drinks is not new, but it's enjoying new-found support, with adherents praising the health benefits of drinks that also taste good. While blenders create thick, fiber-filled drinks, juicers deliver a clear beverage, and users can combine fruits and vegetables to mask flavors of kale and other greens. The Washington Post (7/31) - Lentils may provide probiotic boost to yogurt
Yogurt made with as much as 4% lentil powder has a longer shelf life and more probiotic bacteria, researchers say. "Lentils show promise as a new and valuable component in fermented dairy products by promoting the growth of beneficial bacteria while also providing antioxidative benefits," wrote the researchers from Canada's Carleton University. NutraIngredients (8/1) | GMA News | | | | - July Times & Trends: millennial shoppers are the next growth segment
In July's edition of the GMA-SymphonyIRI's Times & Trends Newsletter, a survey series conducted by SymphonyIRI and MarketPulse clearly illustrates that millennial shoppers are turning to a range of new media for information and insight when making CPG brand decisions, and they are more than three times more likely than other shoppers to rely on information from blogs and social networking sites. They are also quite likely to share their brand experiences via the Internet and other digital media. Download the full Times & Trends report.
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