| August 6, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Heineken wins bid for Singapore brewer
Heineken, which currently owns 42% of Asia Pacific Breweries, has won a bid to acquire the rest of the Singapore-based brewer, which makes Tiger, Anchor and Bintang beer and has 24 breweries in 14 countries. Reuters (8/3)        | Direct Marketing, Meet Social Media
Imagine combining the science of results-driven direct marketing with the power of personal advocacy in social media. It'd sure make counting Facebook "likes" seem a little silly, huh? Download this free e-book to learn how direct marketing principles can build advocacy and drives sales. | |
- Analysis: Global food crisis might be taking shape
U.S. farmers normally provide more than half of the world's corn and 40% of its soybeans, but the worst drought in 50 years makes it impossible to save the corn crop, while there is some hope for soybeans, according to The Economist. "If the rains come too late to save America's soya harvest, a bad situation could become dire and hit the whole food sector, according to Abdolreza Abbassian of the UN Food and Agriculture Organisation," the magazine notes. The Economist (8/4) - Consumers, convenience and the changing of the channels
 Convenience stores may have started the channel-blurring trend by beefing up prepared-food offerings to compete with quickservice chains, but retailers across the spectrum have gotten on board as consumers seek to find more of what they're looking for in one place, say industry consultant Bill Bishop and Fran Duskiewicz of Nice N Easy Grocery Shoppes. "It used to be we owned convenience, that's the name of our industry, but the fact is we don't own convenience anymore," Duskiewicz said. "The shopper is defining what's convenient." SmartBrief/SmartBlog on Leadership (8/6) - Marketers entertain and inform mobile users
With consumers shifting media consumption to mobile devices, successful marketers are finding they can reach users by being informative and entertaining. Food marketers, for example, can be informative with recipes and shopping lists; brands can entertain by offering games that connect to the brand position. iMedia Connection (8/6)  |
Convenience retailers face competition from some unexpected sources today — grocery and drug stores, fast food restaurants and more are vying for your shoppers. NACS / Coca-Cola Retailing Research Council representatives share ways to effectively address channel blurring. Learn more. | |
- Procter & Gamble goes for digital gold
Procter & Gamble's broad-based digital campaign linked to the London Olympics is part of an effort to reduce its marketing costs without reducing its brands' clout. The company is sponsoring E!'s online and mobile coverage of the Games, running pre-roll video ads for several of its brands, and launching Facebook and Twitter campaigns tied to the London Games. Adweek (8/3) - Olympic gymnast Douglas gets Corn Flakes box
Kellogg created limited-edition packaging for Corn Flakes that stars Gabby Douglas, a 16-year-old Olympic gold-medal gymnast. "Over the course of the past week, we have all shared in the thrilling moments and passion of USA Gymnastics, and we are excited to bring that into the homes of families across the country," said Doug VanDeVelde, Kellogg's senior vice president of morning food. Drug Store News (8/3)  | HFCS or sugar? Make a well-informed choice.
According to Mintel research, only 3% of consumers actually look for HFCS on the label. For the latest third-party insights on HFCS, watch The Changing Ingredient Game, with research from Mintel, Nielsen and the scientific community. Sign up for the presentation at: CornNaturally.com/the-business-case |
 - Guiding Stars breaks into Canada with Loblaw deal
Guiding Stars, which makes nutrition shelf tags, is entering Canada, providing tags to the nation's largest supermarket chain, Loblaw. The retailer will host Guiding Stars Dietitian Day on Saturday to help consumers understand the system, which rates the nutrient density of food and drinks on a scale of zero to three stars. Supermarket News (8/3)  | The State of Customer Data Integration in 2012: Industry Report
This free report from Scribe Software covers the What, Why & How of CRM Integration. In this report learn how customer data integration can play a critical role in addressing operational challenges in sales, marketing and customer service. Download the free report now. |
 | Hot Topics |  |  | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Health & Wellness | | | | - Array of flours offers different nutrition options, RD says
Consumers have more types of flour to choose from for baking, and each has a different nutrition profile, with varied fiber and gluten content, registered dietitian Roberta Larson Duyff writes. There are enriched hard wheat for bread and soft wheat for cakes and pastries; non-wheat options such as almond meal, peanut, rice and soy flours; and ethnic flours such as fufu, teff and cassava. Food & Nutrition Magazine (Fall 2012) | GMA News | | | | - Former White House chef talks food at 2012 Sustainability Summit
At the 2012 TPA Sustainability Summit on Oct. 3-5, in Washington, D.C., former White House Chef Walter Scheib will use his unique background as a platform to share his personal experiences from making meals for the world's elite, to his current work with non-profit organizations helping the disadvantaged find food, help and culinary job training. In the session A Conversation About the Intersection of Food, Sustainability and Social Responsibility, Scheib breaks down a number of trends that he believes will impact restaurants and grocers over the next 10-15 years, including going back to old-fashioned, traditional American cuisine and customers wanting evidence that their food is made with a sustainable carbon foot print. For more information, to register, or to view additional session topics, visit www.tpasustainabilitysummit.org today.
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