| News about digital retail commerce |  |
- How is the consumer evolving?
The Great Recession was a major turning point for consumers, who have maintained their cautious spending streak. Does this mean that the new consumer is innately frugal? The numbers say "maybe," according to Pam Goodfellow, BIGinsight's director of consumer insights. That makes it all the more important for retailers to understand their consumers inside and out and adjust strategies accordingly. Forbes (7/31)       | A Formula for Jumpstarting Ecommerce Sales Through Facebook: The Pictureline Case Study
In this brand new case study from Offerpop, discover how, in just four months, a company built a fan base with an activity level rivaling those of the top 100 brands on Facebook, and ignited ecommerce sales in the process. Download it for free! | |
 | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
 | New Media & Technology |  |  | |  |  |  | | How to turn money you already spend into points you can use:
The Business Gold Rewards Card from American Express OPEN, designed to earn Membership Rewards® points faster: 3X on airfare. 2X on advertising, gas & shipping. 1X on everything else. Use points to pay for travel, Amazon.com purchases, Facebook ads, and more.
LEARN MORE & APPLY | |  |  |  |
  - Amazon signs licensing deals with 4 music labels for Cloud Player
Amazon reached agreements with Universal Music Group, Sony, EMI Group and Warner Music Group to let the retailer stream the labels' music through Amazon Cloud Player. The player runs on devices including the Kindle Fire and gadgets powered by Google Android. The free version holds as many as 250 songs, and the premium version allows 250,000 songs for $24.99 a year. Bloomberg Businessweek (7/31) - Google buys Wildfire in search of Facebook and Twitter ad business
Google paid possibly $250 million to acquire Wildfire Interactive, which helps businesses place social advertising and otherwise market themselves using Facebook, Pinterest, Twitter and other social media. The move gives Google a foothold in the social-advertising business, officials said. "We're looking forward to creating new opportunities for our clients to engage with people across all social services," Jason Miller, a product-management director at Google, wrote in a blog post. The Wall Street Journal (7/31) - Socialvest app lets consumers support charities via retail purchases
 Consumers who shop at online retailers including Target, Home Depot, Macy's and Amazon can now use Socialvest's iPhone app, which gives up to 15% of the retail sales to the nonprofit of the consumer's choice. The site allows customers to chose from 1.5 million charities registered with the company. CNET (7/31)  | Hiring exceptional talent is critical to the success of your business. Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than 100%, a business needs great people to thrive. This guide provides best practices for securing the top talent you need to drive business results. |
- Can Web marketers cash in on the geolocation boom?
Almost three-quarters of smartphone owners and almost half of all mobile phone owners use location-based mobile services, a study suggests, creating big challenges and big opportunities for online marketers. "The burning question for most marketers is how to connect with these locally minded consumers," an eMarketer report argues. eMarketer (8/1)  | For years, companies have sought to connect the dots between social media marketing and real return-on-investment (ROI), with increased sales being the holy grail. This report shows you how some of today's biggest companies are accomplishing this. Download report |
 | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - HSNi, PETCO, e-tailing group execs: How to meet customers' merchandising expectations
The emergence of new technology creates many opportunities to connect with customers in unique ways, but in turn requires higher and more efficient performance. Shop.org's Head of Research Fiona Swerdlow recaps a recent webinar, where merchandising executives from HSNi, PETCO and the e-tailing group honed in on seven key areas for merchandisers to focus on this year, citing examples in the industry that meet today's omnichannel demands. Read more. Shop.org Blog (6/19)
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