  | News about digital retail commerce |  |
 | eCommerce Replatforming Incentives for 2011!
Venda can help you expand internationally, manage all your commerce in one place and test new strategies like mobile and social commerce. Our transparent and efficient business model help us lower costs and provide superior ROI. Visit or call to learn about incentives for upgrading to Venda from Volusion, Marketlive, Demandware or ATG. | - Startup aims to help authors sell more e-books
Booklr, which just launched in beta, offers authors a way to monitor and promote their books via Facebook, Twitter and other social media platforms and offer "flash sales" of their digital titles the way Gilt Groupe and Rue La La do for fashions. Novelist Sam Munson is the first to launch a promotion, selling a the Kindle version of "The November Criminals" for half price. PaidContent.org: The Economics of Content (5/19)        | If you post something on your brand's Facebook page your fans see it, right? Wrong. What you don't know about Facebook's post ranking system can hurt your social branding efforts. EdgeRank is the way that Facebook grades the relevancy of your posts to your fans. Cut through the mystery of Facebook's EdgeRank - download the White Paper now. |
 - Researchers say a few financial companies could kill spam
A team of University of California scientists focused on finding ways to reduce or eliminate spam say that their most recent work points to the ability of a handful of financial companies to stop the flow of junk e-mail. The researchers found that 95% of credit-card sales of spam-advertised products are handled by three companies, so if those companies began refusing to handle the orders, they would cut off the flood of money that supports spam ads. The New York Times (tiered subscription model) (5/19)  | Help protect your employees by managing business travel risks with Zurich's white paper 'Managing the Risks of Business Travel: What every business needs to know'. Click here for the FREE download! |
 | Companies in the News |  | | | - Nordstrom plans launch of revamped mobile site
Nordstrom plans to unveil a revamped mobile selling site next month that's designed to more closely resemble the luxury department store's e-commerce website. Last year, the company added WiFi in its stores to make easier for customers to get online while shopping, and it's testing wireless point-of-sale devices to speed in-store shopping. InternetRetailer.com (5/19)  | The Business Platinum Card® from American Express OPEN
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| Interactive Advertising | | | | - Shopkick signs CW as exclusive television partner
CW has become the television partner for mobile shopping application Shopkick, a partnership that will reward Shopkick users with points for watching commercials and special deals they'll only hear about in the TV ads. The network has also created a game called Cwingo that fans can play with their Facebook friends during prime-time programming. Broadcasting & Cable (5/19) - Facebook wanders into underage-advertising minefield
Facebook's millions of underage users could constitute a legal minefield as the company seeks to blur the line between widely circulated user "likes" and paid advertising. Lawyers say it's unclear whether children are legally capable of giving consent for their images to be used for advertising purposes, or whether agreeing to Facebook's terms constitutes informed consent. "Nobody knows if it's legal. ... It's very possible that a court may rule Facebook didn't have adequate consent," said media lawyer Linda Goldstein. Advertising Age (tiered subscription model) (5/19) | Shop.org Spotlight | | | | - Act now! NRF launches swipe fee take-action center
As a part of NRF's 60-day campaign to preserve much-needed swipe fee reform, NRF has created a take-action center for merchants and consumers to make their voices heard. Through the site, retailers can tweet their senators, share their support on Facebook, download NRF ads, sign up to receive e-mail updates on the issue, and e-mail their elected officials. Learn more.
| SmartQuote | | | |  | Every great advance in science has issued from a new audacity of imagination."
--John Dewey,
American philosopher, psychologist and educational reformer  |
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Only one third of retailers surveyed use return visits, time spent or improved SEO as metrics by which to measure their social media initiatives. Source: 
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