| News about digital retail commerce |  |
- E-commerce plug-in lets Gilt shoppers sell short
Gilt Groupe's lunch-time flash-fashion sales could start to look more like online auctions with the introduction of Gilt-ii, a plug-in created by a pair of hackers which lets members grab items in limited supply and put them up for bid before they actually decide to purchase them. The creators say they expect the plug-in to prove useful on other sites with time-sensitive products such as concert tickets and reservations at in-demand restaurants. TechCrunch (5/22)        | New Retail 2.0 eBook: Make Money, Hand Over Flash
Are competitors employing retail concepts like Private Sales, to improve customer loyalty and generate rapid revenue growth? Learn how you can transform your business for today's multi-channel buyers with a FREE eBook, "Retail 2.0: Private Sales." Don't hesitate. Innovate. Download Your eBook Now | - PayPal: M-commerce takes more from in-store than online sales
The rise in mobile shopping may actually add to e-commerce's portion of the overall pie while taking sales away from brick-and-mortar stores, said PayPal Senior Director of Mobile Laura Chambers. "The vast majority of transactions we see coming from mobile devices are not just a dollar I would have on spent my computer. It's actually a dollar I would have spent in the offline world," she said. InternetRetailer.com (5/20) - Warmer weather, Royal Wedding spur U.K. online sales jump
Online sales in the U.K. rose 19% in April compared to the same month last year, driven largely by the excitement around the Royal Wedding and warmer weather that sent consumers online to find new summer clothes and gardening supplies, according to a new report. Shoppers also boosted their spending on alcohol -- online sales of beer, wine and liquor jumped 55%, to levels not seen since before the last recession. InternetRetailer.com (5/20) - Zoovy goes beyond beta as aggregated e-commerce sites gain fans
Zoovy, an e-commerce software provider, announced that it will make products more widely available after a two-year test with Sears.com. Online marketplaces such as Amazon and Sears.com, which aggregate items from multiple sellers, are gaining fans and signaling a shift in online-shopping habits, said Zoovy CEO Brian Horakh. AuctionBytes (5/20)  | Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs. |
 - Straight from the mom's mouths: Tips on reaching mommy bloggers
Influential mommy bloggers share insights into how to best reach them with your products, marketing messages and brand-building partnership ideas in this collection of columns. The pieces include four tips for not blowing your PR pitch, from The Mommy Blog founder Melinda Roberts, and five approaches brands should consider when looking to partner with mommy bloggers from Role Mommy founder Beth Feldman. iMedia Connection (5/17)  | Ad Compliance Best Practices Kit — Stay ahead of consumer concern and government regulation with TRUSTe. Gain an overview of what Behavioral Advertising (OBA) is, why it is important, and what your options are. Insights from the FTC, DAA, TRUSTe, Forbes, Publisher's Clearing House and more. Register Now. |
 | Hot Topics |  | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Liberty Media's B&N bid is all about the Nook
Barnes & Noble attracted a $1 billion bid from Liberty Media last week largely on the strength of its Nook e-reader, which commands about 28% of the market and may expand beyond digital books to spur sales of magazines, music and other digital content. "As Apple proved, you need to have the content and the device. Malone has the content, and Barnes & Noble has the device. You're not buying the stores; you're buying the Nook," said retail management consultant Sherif Mityas. The News & Observer (Raleigh, N.C.)/The Associated Press (5/21) - Blippy shifts gears after shoppers opt not to share
Blippy and Swipely seemed promising to early investors when they launched sites last year that let consumers share information about their purchases through Twitter-like social feeds, but both startups are shifting gears after failing to sign enough users. Swipely adopted a new model earlier this year, and Blippy, which hit a snag early on when it accidentally exposed some users' credit-card information, now plans to develop other social e-commerce products. PaidContent.org (5/20) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Local is key for LivingSocial and Foursquare, execs say
Foursquare and LivingSocial see the $136 billion local-ad market as a growth segment for their services, according to comments by their top executives at an industry event. Foursquare is adding ways for users to get picks based on their social circle, while LivingSocial Instant offers real-time deals near a user's location. "I don't view this as the daily-deal business. I view it as the local-commerce business," said Tim O'Shaughnessy, LivingSocial co-founder and CEO. Reuters (5/20) | Shop.org Spotlight | | | | - Do you have what it takes to be Shop.org's executive director?
In an effort to round out its all-star executive team, NRF is looking to fill the newly-created position of senior vice president, communities and networks. This person will serve as executive director of Shop.org and will facilitate an environment of collaboration between all NRF communities, including retail technology, sustainability and loss prevention. Do you have what it takes? Learn more. - Calvin Klein, Best Buy, Harley Davidson, PETCO to attend Shop.org's Online Merchandising Workshop
Online executives from Calvin Klein, Best Buy, Harley Davidson, and PETCO have already reserved their spot at Shop.org's Online Merchandising Workshop. The workshop, which focuses on tactics and best practices for improving online merchandising efforts, will include sessions on cart abandonment, mobile customer experience, and how to leverage video in a meaningful way. Scheduled July 11 to 13 in San Diego, the workshop is limited to 300 retail attendees. See who else is attending.
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Two out of five retailers surveyed are either just developing a mobile strategy or have none at all yet. Source: 
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