 | News about digital retail commerce |  |
| Online Retail Trends |  |  | | - Online shopping startup does it without tracking cookies
 Buyosphere is a cookie-free e-commerce startup that is focused on a consumer-to-business communication model that allows consumers to create their own "data packages" and choose which retailers and other companies they'll share that information with, says founder Tara Hunt. "We build tools on top of your data for your own use -- analytics, organization, notification, etc. -- and in the future (and when the Do Not Track legislation heats up), we'll be there to offer retailers a way to receive these personal data packages in a way that consumers control 100%." Mashable (5/10)       | The Business Platinum Card® from American Express OPEN
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  - As a brand's fan base grows, does engagement automatically wane?
Brands are struggling to maintain engagement with their fans as they scale up their social presence, a Visibli report suggests. In many cases, the report found, brand pages with more fans actually received fewer "likes" per post than those with far fewer fans. One solution might be for brands to optimize content-posting schedules to leverage their user bases more effectively, the report argues. eMarketer (5/9) - Location data proves a double-edged sword
Companies from insurance providers to mall operators are testing new ways to use location data gleaned from mobile devices to track customer behaviors and target deals and promotions to their preferences. Tracking capabilities in mobile phones are required under the Federal Communications Commission's enhanced 911 rules, but as yet there are no laws that set limits on how companies can use the information. The Wall Street Journal (tiered subscription model) (5/10)  | Utilize the Zurich Enterprise Risk Management Healthcheck assessment tool to get a better understanding of your current ERM strategy with recommendations for improvement. Sign up for FREE access today! |
 - Gilt Groupe raises $138 million, faces growing competition
An investor group that includes Softbank Group and Goldman Sachs valued flash-fashion site Gilt Groupe at $1 billion and agreed to invest $138 million in the company, which has yet to turn a profit after more than three years in business. Facing increased competition by sites including HauteLook and Rue La La for both customers and increasingly smaller stocks of unsold luxury goods, Gilt Groupe continues to invest in expansion. Softbank has also acquired a 50% stake in Gilt Groupe's Japanese unit. The Wall Street Journal (tiered subscription model) (5/10) - Amazon will go to Arizona next for warehouse expansion
Amazon plans to add 400,000 square feet to a fulfillment center in Phoenix. The company already announced a third distribution center in Indiana and one in Sumner, Wash. The expansion comes as the online retailer moves to close a Texas facility amid a sales-tax dispute. Amazon also stopped work on two centers in South Carolina. The Seattle Times (5/9)  | As eCommerce has grown to represent a significant percentage of retail sales and profits, merchants should consider payment strategies that can enhance their online services, open new markets and protect the bottom line. Download this free white paper to learn more. |
| Interactive Advertising | | | | | Legislative & Regulatory | | | | - Connecticut's "Amazon tax" bill is signed into law
Connecticut Gov. Dannel Malloy signed into law a bill that requires online retailers to collect sales tax. The measure requires collection by any retailer that gains more than $2,000 in annual sales from Connecticut affiliates. Nine other states are considering similar measures, and Amazon launched a lawsuit to fight one passed in New York. InternetRetailer.com (5/6) | Shop.org Spotlight | | | | - 7 steps for a successful affiliate program
Marketing executives from Buy.com and Zappos.com along with Shawn Collins, author of "Successful Affiliate Marketing for Merchants," will discuss seven tried-and-true strategies companies should consider to make the most out of their affiliate program during a May 12 Online Marketing Month webinar. Attendees will also hear how affiliate programs can help in customer acquisition, retention and branding. This webinar is free to Shop.org members. Register or learn more. - NRF video explains why consumers pay more everywhere they shop
Due to inflated costs associated with hidden swipe fees, consumers pay more at the doctor's office, more at restaurants, more at grocery stores -- more everywhere they shop, says NRF General Counsel Mallory Duncan in a recent video on swipe fees. Duncan explains how current swipe fees account for $2 out of every $100 American spend, or $427 per household each year. Federal legislation enacted last year could reduce these fees -- but the fight isn't over yet. Watch the video.
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Manufacturers cite affiliate programs as the second most effective customer acquisition source in 2010. Source: 
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