| May 19, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Price war leaves Heinz playing catch-up
Loblaws, the biggest grocery chain in Canada, launched an aggressive attack on Heinz by prominently displaying a store-brand $1.79 ketchup brand next to Heinz's $3.99 bottles. That makes sense from Loblaws' perspective, writes Paul Hunt, but puts Heinz in a squeeze. While Loblaws can use cheap ketchup as a loss-leader, Heinz has to make its money from a single product. The best bet for the ketchup giant, Hunt argues, might be to avoid getting drawn into a price war and instead to focus on retaining its cachet as an established premium brand. Financial Post (Canada) (5/17)        - Olympic athletes take their mark for Coca-Cola
Coca-Cola tapped eight athletes for a campaign tied to the 2012 Olympic Games in London, launching the effort a year earlier than in the past. The athletes, chosen for their social media savvy, medal-winning potential, stories, gender and ethnic diversity are David Boudia (diving), Henry Cejudo (wrestling), Marlen Esparza (women's boxing), John Isner (tennis), Shawn Johnson (gymnastics), Jessica Long (paralympic swimming), Alex Morgan (women's soccer) and David Oliver (hurdles). Advertising Age (tiered subscription model) (5/18) - Cocoa production in Ivory Coast is on again for Cargill
 Cargill resumed production of cocoa and chocolate in Ivory Coast, after the end of a political standoff that led to a ban on exports. "The situation is continuing to improve with visible and practical signs that the country is on the road to recovery following the months of instability and uncertainty," said Jos de Loor, managing director of Cargill Cocoa & Chocolate. FoodNavigator (5/18)  | Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper. |
 | Trends |  | | | - Food safety agreement wins GMA plaudits
GMA is voicing approval of a collaboration between the Food Safety Cooperation Forum and the World Bank to expand food safety training and build a network of food safety experts. "Our operating model on food safety has been and continues to be very clear," said GMA President and CEO Pamela G. Bailey. "Industry must take the initiative to improve food safety in its own operations and through a genuine partnership with key stakeholders, including governments." Progressive Grocer (5/18)   - Study: 1.3 billion tons of food is lost or wasted annually
 A study commissioned by the Food and Agriculture Organization of the United Nations says 1.3 billion tons of food produced for human consumption are lost or wasted each year. The report explains that food loss, which can happen from production through processing phases, is most important in developing countries, while food waste is mostly a problem in industrialized countries, caused by retailers and consumers. Food Logistics (5/2011)  | Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a FREE whitepaper. |
 | Advertising & Marketing | | | |  | Expert news curation and aggregation goes mobile
The SmartBrief Android App extends the reach of the SmartBrief e-mail service by allowing you to read, manage, save and share top news stories pertinent to your industry-with or without a mobile connection. Download the FREE SmartBrief Android App today! |
 | Retail Spotlight | | | | - Scanning device puts checkout in shoppers' hands
Ahold added a system, Scan It, to about half of its Stop & Shop Supermarket and Giant Food Stores locations in the Northeast. The system allows customers to scan items as they are placed in a cart, offering electronic coupons and tallying purchases. Other retailers also are incorporating the device, which speeds shopping, gives customers a sense of control and appears to boost spending. The Wall Street Journal (tiered subscription model) (5/18)
| Health & Wellness | | | | | GMA News | | | | - Allergens: Successful Factory Management Strategies
Food allergen issues remain the No. 1 cause of recalls in North America, indicating an opportunity for improvement of allergen controls within the food and beverage industry.
On June 2, from 1 to 2:30 p.m. EST, GMA will offer the third of its Food Safety Modernization Act (FSMA) educational webinars, Allergens: Successful Factory Management Strategies, to address the expected regulations containing allergen management mandates resulting from FSMA.
Learn more and REGISTER TODAY!
| Government & Food Safety | | | |  | |  | | | | | | Copackers Manager | Dole Food Company, Inc. | Westlake Village, CA | | Promotional Products Sales Manager | Kencraft Candy | Alpine, UT | | Manager/Sr. Manager, Field Finance | Heinz | Pittsburgh, PA | | Manager, Health & Nutrition Policy | Grocery Manufacturers Association | Washington, DC | | Product Manager | Inventure Foods | Phoenix, AZ | | Market Research Manager | Barilla America | Bannockburn, IL | | Sr. Nutrition Marketing Business Partner | Kellogg Company | Battle Creek, MI | | | |  | |  |
| SmartQuote | | | |  | If you hire only those people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among those you don't particularly like."
--Soichiro Honda,
Japanese engineer and industrialist  |
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