  | May 23, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Unilever manager: "Nutrition only sells when taste isn't compromised"
The three top things consumers want to know about their food is where it comes from, how it's prepared and what the nutritional content is, but they'll likely never get to those questions if it doesn't taste good, said Lisa Carlson, a nutrition manager for new product development at Unilever. Among the nuggets of data Carlson served up at a National Restaurant Association Show session: 93% of chefs say they can cut calories between 10% and 25% without guests noticing a difference. SmartBrief/SmartBlog on Restaurants (5/22)        - Selling scented candles to men
Johnson Bailey says he was half joking when he created a garage-scented candle as part of a business-school project -- but his joke had an unexpected punchline. Bailey got a Hallmark store to try his Man Candle, and within a month 100 other retail locations signed on. With scents such as draft beer plus "fun, edgy" social media campaigns, the company has continued to grow. Bailey admits "it's a niche market, but every guy can appreciate at least one scent; whether he is a carpenter, a hunter, a fisherman, or an armchair quarterback, we have a scent for him." Fox Business (5/20) - Retailers shift focus from economy to consumer trends
Retailers are less worried about consumer confidence than they were a year ago. They are more concerned with attracting and keeping customers, according to a study by BDO. "Worries about external factors, like economic trends where retailers are basically helpless, have subsided," said a BDO USA partner. "They know consumers are spending. The concern now is, 'How do we get our share?' " MediaPost Communications/Marketing Daily (5/21) - Pulse market buffeted by many factors
 The market for pulses (peas, lentils and beans) in Asia is influenced by factors including rising demand, adverse weather and the dynamics of the U.S. dollar. As incomes rise, the demand for pulses is expected to increase, and investments are needed to boost production. The Hindu Business Line (India) (5/20)  | Help protect your employees by managing business travel risks with Zurich's white paper 'Managing the Risks of Business Travel: What every business needs to know'. Click here for the FREE download! |
 | Advertising & Marketing |  | | | - Halls brand gives voice to Operahhh of Irritations
The Halls throat lozenge brand, owned by Kraft Foods, held a guerrilla marketing event in Boston, with professional, costumed opera singers performing The Operahhh of Irritations in Harvard Square. The opera, streamed on the brand's Facebook page, was based on submissions from the public of things they consider irritating, such as inattentive spouses. MediaPost Communications/Marketing Daily (5/21)  | Maximize Your Business's Potential.
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  - Canus Goat's Milk wins Whole Foods soap distribution
Canus Goat's Milk is selling its bulk soap in Whole Foods stores throughout the Southwest and Pacific Northwest, in addition to the Florida locations where it was launched last year. The bars, made with all-natural goat's milk, are offered in scents exclusive to Whole Foods, including Pomegranate and Bamboo, Orange and Clary Sage, Lemon Verbena and Lavender Oil. Progressive Grocer (5/20)  | The buzz around social media - and whether it is worth the effort - continues to be a leading business concern. SmartBrief's State of Social Media for Business sheds light on obstacles & opportunities in using social media to produce measurable results. Check out the State of Social Media for Business. |
 | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Health & Wellness | | | | - Study: Gluten-free diet doesn't curb childhood diabetes
Delaying exposure to gluten does not reduce the risk of childhood diabetes in babies considered to be at higher risk, according to a study in Diabetes Care. Three children who had been exposed to gluten at 6 months of age developed type 1 diabetes, while four in the late-exposure group had the disease, experts said. Reuters (5/20) | GMA News | | | |
| Government & Food Safety | | | | - Survey finds voter support for more food-safety funding
A survey commissioned by the Pew Charitable Trusts found that 66% of 1,015 likely voters said they are in favor of providing the FDA with additional financing to help the agency perform its tasks under the food-safety law. The poll also found that almost 75% of the respondents said they approve of a 1% to 3% increase in food prices to help fund measures in the law. The Hill/Healthwatch blog (5/19)  | |  | | | | | | Copackers Manager | Dole Food Company, Inc. | Westlake Village, CA | | Promotional Products Sales Manager | Kencraft Candy | Alpine, UT | | Manager/Sr. Manager, Field Finance | Heinz | Pittsburgh, PA | | Manager, Health & Nutrition Policy | Grocery Manufacturers Association | Washington, DC | | Product Manager | Inventure Foods | Phoenix, AZ | | Market Research Manager | Barilla America | Bannockburn, IL | | Sr. Nutrition Marketing Business Partner | Kellogg Company | Battle Creek, MI | | | |  | |  |
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--William Dean Howells,
American author and literary critic  |
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