| May 2, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Poll results: Will you be attending the MM&C Conference April 26 and 27? In our previous issue, we asked readers whether they would be attending this year's show. Fifty-five percent of respondents said yes, 17% said they will be exhibiting and 28% said not this year.
- Sharing the SmartQuote
Readers may have noticed a change to the format of our SmartQuotes recently. We've added our "share to social" functionality to them, so that readers can easily share their favorite quotes with their contacts on Facebook, LinkedIn, Twitter and via e-mail.
You may be wondering, why'd this take so long? Well, until recently, because of the way that many of our publications were constructed, we were not able to include the SmartQuote in our share-to-social technology. After significant development work, we're happy to make this announcement.
So share away!
| Leadership Focus | | | | - Show how smart you are by not saying anything
The power of silence shouldn't be underrated, Mike Figliuolo writes. It can prevent you from lashing out in anger and destroying a relationship, or help you negotiate. "If you want others around you to think you're brilliant, shut up and listen. When others get to share their opinions and ideas, they feel important," Figliuolo writes. ThoughtLeaders blog (4/18) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Why your social media policy shouldn't be set in stone
Your company's social media strategies will change and evolve, and your formal social media policies should be similarly flexible, writes Elissa Nauful. As long as you keep employees up to speed on your shifting priorities, it's completely fine to revise or even completely rewrite your firm's social media policy, she writes. "Social media is evolving all the time. As a result, your policy should, too," Nauful writes. Social Media Today (4/25) - 3 ways social credibility can help brands during a crisis
Social media allow for a rapid and widespread dialogue during a crisis, says Debbie Curtis-Magley, corporate public relations manager at UPS. When your brand has a reputation for being easy to reach online, it can help defuse customers' ire during a tense situation, as the company found out last year when some UPS customers were confused about the shipping status of their Apple iPads. SmartBrief/SmartBlog on Social Media (4/21) | SmartNugget | | | |  | | - Unreal words with real definitions
The cardboard sleeve that you slip around your coffee is called a zarf; petrichor is the name for that moist, earthy smell that lingers after it rains. Want more? Adrienne Crezo identifies these and and eight other words that roll off the tongue -- if you can figure out how to pronounce them. MentalFloss.com/The Quick 10 blog (4/19) | |  |
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The most effective way to find out what your employees need from you -- and to be a better leader -- is to ask "What can I do to help you be more effective?," write Linda Hill and Kent Lineback. At first the answers might be little more than complaints, or things you can't do anything about, but if leaders are respectfully persistent, they can build useful discussions by repeatedly asking this question. 
As LinkedIn's first staff social media expert, Mario Sundar knows more than anyone about how to make the professional network jump through hoops. Still, he says, Facebook and Twitter also deserve a place in your social strategy: Facebook is great for staying in touch with friends, Sundar says, while Twitter is a useful marketing platform. 
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