| News about digital retail commerce |  |
 | Google +1: social is coming to AdWords...
Google recently announced the launch of their latest social initiative, Google +1, which will have massive implications for AdWords advertisers. Google +1 will expose an even greater competitive divide among online retailers. Early adopters will enjoy an upward success spiral.
Get the free special report! | | Online Retail Trends |  |  | | - Dissecting eBay's local shopping strategy
 Virtually all of eBay's acquisitions in the past year -- except its $2.4 billion purchase of GSI Commerce -- have been companies and technologies with a local shopping or local payment component, according to this story. EBay and PayPal have spent about $200 million to assemble a group of companies that may combine to transform the company that started as an online auction site into a local shopping powerhouse. TechCrunch (5/15)      - Texting promotions pay off for retailers
More than one-third of consumers who opt to receive text-message promotions from retailers wind up redeeming them, according to new data. About 35% of consumers who receive such messages subsequently visit the stores that sent them, the research found, and redemption rates can vary from 11% to 65% depending on the offer. InternetRetailer.com (5/12)  | The Business Platinum Card® from American Express OPEN
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  - Survey: Smartphone users think "Facebook" before "coffee"
About 35% of smartphone users open their Facebook pages, Twitter accounts and other social applications before getting out of bed in the morning, according to a new survey from Ericsson. "Consumers become attached to a certain set of apps that makes them feel more in control of their lives, and turns everyday chores into positive experiences," said lead researcher Michael Bjorn. Yahoo!/Today in Tech blog (5/13)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Wal-Mart acquires a minority stake in China's Yihaodian
Wal-Mart Stores invested in Chinese online retailer Yihaodian, which launched in 2008 and boasts about 75,000 items, including groceries, baby products, apparel and consumer electronics. Online sales in China are forecast to reach $159.4 billion by 2015, more than triple the 2010 amount, according to Forrester Research. InternetRetailer.com (5/13) - Site will let consumers pay bills with unused gift cards
Online gift-card exchange Plastic Jungle has partnered with online bill-payment portal ChargeSmart on a new site that will let consumers make mortgage and car payments and pay utility bills with the unused balances on their gift cards. The companies expect to launch the service in the next few months. AuctionBytes (5/13) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Sales of lower-priced Kindle show readers are OK with ads
Amazon's lowest-priced Kindle e-reader has quickly caught on with consumers, who don't seem to mind viewing the advertising that comes in exchange for the $114 price tag, writes Forbes blogger Erika Morphy. It helps that the ads are relatively unobtrusive, not targeted in a way that appears to track the user and uses a technology that gives users a choice of which ads they'll see. Forbes/Selling It blog (5/15) | Shop.org Spotlight | | | | - Retail marketer Bob Thacker talks channel advertising and his all-time favorite ads
With a storied career at companies such as Target, Sears and OfficeMax, Bob Thacker has quite an impressive brand marketing resume. In a recent Q&A on the Shop.org Blog, Thacker shares insights on traditional marketing channels versus emerging channels like social and mobile (Thacker quips, "I used to say that mobile in the U.S. was like soccer: The rest of the world got it, we didn't."), advice for entry-level marketing professionals, and his favorite retail ad of all time. Read more. - E-mail and SEO: The ROI superstars
E-mail as a branding channel? How about SEO for retention? During a May 24 Online Marketing Month webinar, executives from 1-800-Flowers.com, BTO Sports and Econsultancy will discuss how fundamental tactics -- such as e-mail and SEO -- can be used to enhance the customer experience. Online Marketing Month webinars are free for Shop.org members. Non-members may purchase the Marketing Month webinar package for $495. Learn more.
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Social-networking and micro-blogging sites are gaining users in huge numbers in China, despite government restrictions and blocks that prevent the country's online users from accessing Facebook, Twitter and YouTube. Sina Weibo, the closest thing Chinese consumers have to Twitter, has about 140 million registered users. 
Three out of five retailers surveyed are spending more this year than last on affiliate marketing. Source: 
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