  | News about digital retail commerce |  |
- Stacy London helps launch "Style for Hire"
Fashion maven and "What Not to Wear" co-host Stacy London has partnered with entrepreneur Cindy McLaughlin to launch Style for Hire, a new site that lets consumers hire style experts to help them purge their closets of bad looks and re-fill it with styles that work. "A lot of people think this is about instinct, and you have to have some taste level. But we believe very much in the science of styling," said London. Fast Company online (4/16)       | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
 - Luxury retailers adapt to mobile shopping arena
Luxury retailers are beginning to find digital ways to reproduce and complement the high-end experience their stores present to customers. The move has been accelerated by the adoption of mobile devices by the stores' traditional older customers as well as by the rapid growth of luxury shopping among younger, more-connected consumers. CNBC/High Net Worth blog (4/12) - Report: Speed is key for online shoppers
Online shoppers want to quickly get to the things they're looking for and are increasingly demanding the ability to move seamlessly between online and mobile retail channels, according to a survey from YouGov. CIO Asia (4/12) - Online retail and the struggle for speedy shipping: Amazon, Zappos, Overstock and other pure-play online retailers have perfected speedy, free shipping but others continue to struggle, which can result in customer dissatisfaction, writes columnist Molly Wood. CNET (4/13)
 | What Data Thieves Don’t Want You to Know:
How a multi-layered data security solution, including encryption and tokenization, protects data in transit, in use and at rest. When combined, these two technologies provide a powerful method for securing sensitive data wherever it exists. Get proof here. |
 | New Media & Technology |  |  | | - Facebook merchants count on anxiety-prone tax filers
The Tax Day coupon is becoming ritualized in American commerce. Arby's, Chili's, HydroMassage, Panda Express and Seattle's Best are among companies coupling Tax Day with anxiety-assuaging freebies, with many of them using the occasion to stoke their Facebook "like" numbers. USA TODAY (4/14)  | Earn 2X rewards points on gasoline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- Goodwill adds online shopping to mobile app
Goodwill of Greater Washington has released an updated mobile application that offers customers the ability to peruse its racks and shelves via eBay.com, Amazon.com, Half.com and Shopgoodwill.com. The organization began selling online in 2007 and reaped $822,000 in additional revenue from online sales last year. The Washington Post (4/15) - How JackThreads grew to 2 million members
Jason Ross started JackThreads on a shoestring in 2008 and has since built the men's apparel flash-sale site's membership to 2 million. "You definitely need to raise some sort of capital, but my experience creating JackThreads is proof that there are definitely ways to limit costs and do it on a bootstrapped budget," said Ross. VentureBeat (4/13)  | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Spotify's brand apps bring sponsorships to free music
Reebok, Intel and McDonald's are among the brands sponsoring song playlists via Spotify. The Internet music streamer let the brands develop in-network applications similar to the ones used by Pitchfork, Billboard and Rolling Stone, helping to compensate for licensing fees for some 10 million free listeners. Each brand is giving its app a differentiating twist. For example, AT&T's "Surround Sounds" associates songs with locations on a map. Advertising Age (tiered subscription model) (4/13) | Shop.org Spotlight | | | | - Gilt Groupe CMO: "To stay ahead of the curve, we eat, drink and breathe innovation"
Approaching 5 years young, Gilt Groupe has changed the way both retailers and consumers look at shopping for fashion -- and has grown into a billion-dollar company doing it. Warming up for her presentation at Shop.org's Digital Marketing half-day workshop on May 1, Gilt Groupe co-founder and CMO Alexandria Wilkis Wilson shared with Shop.org Senior Director Artemis Berry how Gilt's e-commerce and digital strategies revolutionized the category, and what's ahead for the fashion retailer to stay on the cutting edge. Read more. Shop.org Blog (4/16)
| SmartQuote | | | |  | People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year."
--Peter Drucker,
Austrian-American writer and management consultant  |
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More than half of men reported having accessed customer reviews in-store on their mobile device, compared to 39% of women. Source: 
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