| News about digital retail commerce |  |
 | Find out how social and display influence conversion quality. Discover the truths and trends that will drive digital marketing this year in ClearSaleing's Online Advertising Study. Download the study. | | Online Retail Trends |  |  | | - Study: French retailers don't plan to sell through Facebook
A majority of France's online retailers view Facebook as a valuable marketing tool but most don't have any plans to begin selling directly through the social platform, according to the trade association Fevad. "We must really take care of our brand, animate our community on Facebook and create a community of fans -- not for transactions, but to build relationships," says Jean Emile Rosenblum, co-founder of Pixmania.com. Internet Retailer (4/16)      - Australians send online shopping dollars overseas
Online shopping has been on the rise among Australian consumers, who now spend an average of about $2,000 a year on e-commerce purchases, according to Forrester Research. Much of the spending is done at sites outside the country, which offer lower prices, bigger selections and a more seamless experience than domestic retail sites, says senior analyst Steven Noble. Marketing Mag (Australia) (4/17)  | Fly a lot? Earn 3X rewards points on airline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• 3X points on airfare
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  - Pinterest helps consumers "window shop"
Retailers and consumer product brands have embraced Pinterest, a visual social platform that lets users easily share pictures of their products. "Pin It" buttons also make it easier for users to make a purchase, provided retailers have mobile-optimized sites that allow seamless transactions, says Branding Brand CEO Chris Mason. Luxury Daily (4/16) - How to create amazing online videos
 The best online video offers viewers something of value to their lives and doesn't just push products on them, says venture capitalist Guy Kawasaki. He's one of several experts who offer advice on the do's and don'ts to keep in mind when creating online promotional videos. iMedia Connection (4/17) - The increasingly complex art of link building
Raising your site's profile through link building was easy in the early days of the Internet, when interesting, relevant sites were few. Today, it's a complex process that relies much more on reciprocal agreements and building relationships with like-minded sites, writes Resource Interactive's Jill Kocher. Practical eCommerce (4/13)   | What Data Thieves Don’t Want You to Know:
How a multi-layered data security solution, including encryption and tokenization, protects data in transit, in use and at rest. When combined, these two technologies provide a powerful method for securing sensitive data wherever it exists. Get proof here. |
| Interactive Advertising | | | | - Investors are bullish on mobile media
Advertising revenue is behind the curve of the rising smartphone, with companies boasting billion-dollar-plus valuations such as Instagram, Pandora and Millennial Media still not able to turn a profit via advertising on the burgeoning medium. Still, investors are bullish on the sector, as mobile shopping, spending on mobile games and mobile advertising become more commonplace. The Wall Street Journal (4/16) | Shop.org Spotlight | | | | - Voting begins for final round of NRF's "This is Retail" contest
It's the home stretch of the nationwide "This is Retail" contest, and only five videos remain in the final round. The final week of the tournament has removed the bracket-style matchups, and now each video is pitted against each other in a dash to the $25,000 grand prize. The three contestants receiving the most votes will be flown to NRF's Washington Leadership Conference in Washington, D.C. where the official rankings will be unveiled. Voting for the Top 5 continues from now until 11:59 p.m. ET on Sunday, April 22 so pick your favorite "This is Retail" story and vote up to ten times a day. Learn more. - Forrester Research VP Sucharita Mulpuru presents mobile marketing webinar May 23
In a Shop.org webinar May 23, Forrester Research Vice President and Principal Analyst Sucharita Mulpuru will discuss the latest trends in e-commerce and mobile marketing. Following an overview of the Shop.org 2012 mobile marketing edition of the State of Retailing Online survey conducted by Forrester Research, Mulpuru will lead a strategic discussion with retail executives and provide the information you need to drive sales, maintain profitability and build customer loyalty in an ever-changing retail marketing and technology landscape. Shop.org and NRF members receive complimentary registration. Learn more or register.
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To offer specific product suggestions to customers, 81% of retailers are monitoring customer clickstreams, compared to 75% in 2010 and 65% in 2006. Source: 
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