April 20, 2012 | CONNECT WITH SMARTBRIEF |  |  | |  | | The Leaderboard |  | | | | - How the best salespeople really act
Some of your ideas about the traits that define the ideal salesperson may be incorrect, Al Davidson writes. For example, while you might expect that a good salesperson will always try to maximize the value of a sale, that isn't necessarily true. "Great sales people focus on building long-term business relationships, not short-term transactions," he writes. Small Business Trends (4/19) Daily Data Points |  | | | | - Users are buying more digital content
Downloading digital content is commonplace for about 40% of U.S. consumers, a survey has found. The American Institute of Certified Public Accountants survey also revealed that people are spending more on the applications -- money that may not be in their monthly budgets. Researchers recommend that consumers watch app spending. "As we continue [into the future], there's going to be more things that are co-mingled [among devices], and consumers are going to increase their spending. It's important to set up good habits now," AICPA's Jordin Amin said. MediaPost Communications/Marketing Daily (4/19) On the Road |  | | | | - TSA is testing automated system to check fliers' boarding passes, ID
The Transportation Security Administration has begun testing a system at Washington Dulles International Airport that uses machines to check travelers' identification and boarding passes. It will start tests at Houston's George Bush Intercontinental Airport in Texas and in Puerto Rico this month. "For efficiency, it is fantastic," said Domenic Bianchini of the TSA. "We think it's a valuable technology, and we think over time we will see the real value added." USA TODAY (4/15)  |  | Leveraging Cloud Security to Weather Threatening Storms Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 |  | App Update |  | | | | - Fake Instagram app is full of malware
A fake version of the Instagram application has been designed to install malware on Android smartphones. One way to avoid infecting your phone with malware is to acquire apps only from official marketplaces, writes Adrian Kingsley-Hughes. Forbes (4/19)  |  | How can you help your company get well sooner? Visa Healthcare cards reduce paperwork, reimbursement checks and mailing costs, making your job go faster and more streamlined. They also provide employees convenient access to health-benefit funds, which means happier employees and increased enrollment. Visit visa.com/healthcare to learn more. |
  |  |  | The best sales people will invest time upfront in asking questions, getting details, and digging into the underlying problems." | | SmartBrief on Sales Partners |  |  |  |  | SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | This SmartBrief was created for cpgbrokers@gmail.com | | | | | | Recent SmartBrief on Sales Issues: - Thursday, April 19, 2012
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